Hiring Professional SEO Services For Your Small Business

If you are considering hiring professional SEO services for your business, you may benefit from understanding a little bit more about how they work. Most businesses who hire online marketing specialists may be purchasing SEO as part of a larger marketing strategy. It’s important to understand how SEO works within your overall online marketing campaign so that you can ensure your SEO initiatives are actually working with your other marketing activities to help you achieve your online marketing goals . Chances are you will want to work fairly closely with your professional SEO team and it will help you to achieve better results if you have a strong grasp of how they work.

The acronym SEO is most commonly used to represent the term “search engine optimization”. The first thing your SEO team will likely do is to evaluate your current website and online presence. If you have any existing websites, site architecture, back links, and content on the Web pages need to be evaluated to help your SEO team to identify areas of improvements.

Another Phase Of Small Business Marketing

Another phase of your optimization process is to research the market. This involves thorough search engine research to discover how web crawlers find your online company as well as how the web crawlers determine your relevance for the keywords that your customers may use to find your business on the web. Your professional SEO team will research the keywords being typed into search engines; there is usually an expansive list of terms and phrases that are relevant to your business, products or services that you provide. The job of your full service SEO expert team is to determine which keywords would best fit your SEO campaign and can bring the most traffic to your site.

One of the most attractive benefits of hiring professional SEO services is to receive website content as part of the SEO package deal. Your website content may need to be updated to provide informative, up-to-date information. As part of SEO, your professional SEO consultants will develop new and additional content for your website to better incorporate relevant keywords. A website’s content needs usually vary on the type of industry, service or product that is being offered. You can see how professional SEO services penetrate into several different areas of marketing in order to get you effective SEO results. In general, SEO involves market research, website assessment and re-development, content writing, SEO link building and accurate reporting.

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Comments 6 comments

Cmbeverly profile image

Cmbeverly 4 years ago from Delaware, OH

Your primary keyword is over saturated in your article. The "CAPS" really stand out just looking at it... Quality over quantity think about it.


Web World Watcher profile image

Web World Watcher 4 years ago Author

Thanks for the feedback CM, any recommendations for best practices in terms of keyword saturation? What's the magic number? Is there one?


Cmbeverly profile image

Cmbeverly 4 years ago from Delaware, OH

Not really a magic number but as a rough average any more than seven instances per 400 to 500 word article is maximum. More than seven key words and it just looks like spam to search engines and people. A good rule of thumb is to read the article out loud, you will quickly hear if you are overusing your keyword. Good conversations make great articles and in conversation the main point is brought up sparingly and only when natural. Individual keywords don't hold much weight either. For real traffic you need long tail keywords and a strategy. SEO could be taught in a week tops maybe even a few days if internet marketers actually shared the techniques they use. I could share more with you but only at your request, this comment is a little long as it is.


Web World Watcher profile image

Web World Watcher 4 years ago Author

Sound a lot like common sense to me. But I appreciate your feedback and i'll keep your tips in mind.


Cmbeverly profile image

Cmbeverly 4 years ago from Delaware, OH

It is common sense but there is also a skill involved that can be taught and improved upon.


Web World Watcher profile image

Web World Watcher 4 years ago Author

Where did you learn all this stuff?

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