How To Really Make Money Online

How To Really Make Money Online

Every time I access my email box or go online there seems to be another groundbreaking internet marketing scheme being launched or advocated. Each one promises to make me rich, the instructions are simple to follow and it can all be accomplished from the side of the pool while I sip margaritas.

The marketing message is eloquently framed, the price being asked is easily affordable and within a few short weeks of running a simple program on autopilot I will be able to say ‘adios amigo’ to my boss forever. Ah yes this is definitely for me! (Rubs hands together in glee.)

But before you start packing your bags for that world cruise you have always promised yourself I have a warning for you. A high percentage of these schemes are a crock of shit and the only person going on a world cruise is the creator of the scheme.

The scenario goes something like this, someone with an interest in establishing an online income starts researching ways to make money online. He/she quickly discovers reams of squeeze pages all promising to deliver the goods for a few bucks. Some have outstanding references, proof of earnings and claim that no previous internet marketing knowledge is required. All you have to do is follow a simple step by step plan.

Time for a reality check

To make money online you first need a service, product or information that is marketable and enjoys some level of consumer demand. Without this basic requirement you are doomed to failure. You must differentiate your services from those of your competitors (USP) if you wish to make conversions. Above all you need visitors to drop by your website and eyeball your marketing message then take action upon it.

The skills and tools to do this effectively include:

  • Product Knowledge
  • Industry Knowledge
  • Competitor Knowledge
  • Marketing
  • Web Design
  • Copywriting (Forget about Article Spinners)
  • SEO or PPC
  • Social Media
  • An understanding of server technologies and hosting.

Some of these skills can be contracted out to experts in their field. Even after 10 years running a web design and online marketing company I still recognize that for the best results you need to work with the best. Often the best results can only be achieved by outsourcing specific tasks to recognized experts in their field. Simply expecting to become a proficient online marketer after spending $50 on an eBook is unrealistic.

There Are No Shortcuts, Secrets or Magic Pills

While it’s relatively simple to earn a few extra bucks using Adsense, turning those few bucks into an online business that provides sufficient levels of income to support you, your family and make your mortgage payments requires hard work, time and dedication. So don’t go telling your boss what you think of him just yet.

Start by creating a business plan just as you would for an offline business. There is no point in launching yourself into a business venture if it’s doomed to failure from the outset. Also, a good business plan can help secure venture capital that can accelerate the startup process and help overcome specific market entry barriers.

If you are looking to create a substantial long term income online be prepared to work for it. The lure of millions of online customers should be tempered with the level of direct competitors who will be chasing that business. Unlike opening a bricks and mortar business that has limited competitors due to geographic location, the internet completely removes these barriers and competition increases along with potential market size.

Unrealistic Expectations

The sad thing is, many people who pay for online get rich quick schemes can ill afford to be ripped off. Many are without employment and while $50 may not seem like a lot of money to some, to others it represents a substantial investment. It gets paid over in good faith on the understanding they will receive a workable business to help support themselves. Just remember, if it sounds to good to be true, it probably is.

SEO Scotland: Promoting business online with professionalism and integrity.

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Comments 108 comments

Shalini Kagal profile image

Shalini Kagal 7 years ago from India

If only more people would wake up to these scams! The trouble is, everyone wants to get rich without really working for it - and as long as that happens, there's someone laughing all the way to the bank. Thanks for some good old-fashioned practical advice!


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Yep, if only...


Gold Writer profile image

Gold Writer 7 years ago from Colorado

Great Hub, reality is always king!


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Thanks Gold Writer.

Is that an AC/DC Sweat shirt? Great Band!


Peggy W profile image

Peggy W 7 years ago from Houston, Texas

You are so correct in that conducting any type of network marketing product or service takes time and dedication to stay at it, continuing to work at it and keep publicizing it.........or no matter what it is, it will fail. The first one I tried, I failed miserably. The 2nd one is paying me a small residual monthly income, but it took hard work getting that one up and operating. The one I am currently engaged in doing is a service that EVERYONE truly NEEDS, and........as a retired nurse, I believe in it wholeheartedly. It is much easier to represent a product or service if you really believe in it. Then............KEEP WORKING IT! Don't you agree?


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Couldn't agree with you more Peggy. As my father used to say "when the going gets tough, the tough get going".


theor23 7 years ago

True indeed, knowledge about markting takes its measures. Great hub, for me I have tryed to promote the IPC program. If anyone hasnt heard or think its another scam, please be aware that it is legitamate. I was quite skeptical at first but I,ve made decent money so far, and so much more to learn.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Theor23,

Technically the IPC program is not a scam, but I feel there too much competition and very little to gain.


mdvaldosta profile image

mdvaldosta 7 years ago from Valdosta, GA

if it sounds to good to be true, it probably is...

As is most online money making methods. There is no substitute for hard work and motivation.


Lgali profile image

Lgali 7 years ago

very good hub


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Mdvaldosta, I totally agree, there is no substitute for hard work, but people will always look for the shortcut. Get rich quick schemes, article spinners, filling in online surveys, clicking adverts etc are all just a waste of time.

I have been thinking for some time about setting up an independent website to test some of these schemes and report the results. Should make for some interesting reading.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Lgali,

Your comment is appreciated.


Shaun Lindbergh profile image

Shaun Lindbergh 7 years ago from Cape Town, South Africa

The same reason that gets people jumping into online businesses, mlm and the rest of the "easy entry" opportunities is the same reason we see people rushing into the stock market when the markets on the way up ... greed.

I think the biggest loss is the wasted time and the shattered dreams.

Nothing beats doing your own due diligence before buying into any business opportunity, it's simply the professional thing to do.

Great hub, Peter.


Tensteps profile image

Tensteps 7 years ago

For every one person successfully making a living on line, there are another ninety-nine people failing miserably - but are refusing to give up because they've been convinced by the 'predators' that the dream is possible to attain with time and effort. 

Unfortunately, the internet allows the 'susceptible'  to chase their dream whilst staying in their bedrooms away from the real world.

Great hub. Look forward to your next.


arak1547 profile image

arak1547 7 years ago from Akron

Good job.


foodstorage profile image

foodstorage 7 years ago from Utah

I've found that you have to really research a lot of different aspects of Internet Marketing and there are experts in each small area. It's hard to get a general overview of things. There is a lot of great free information out there if you can filter through all the garbage. I still haven't found justification to spend money on these big programs.


Dave 7 years ago

If you're like me, you're fed up of Make Money From Home Scams or getting there. Why are the so called "Internet Guru's" making all this money when people like you and myself are struggling to make it online. I just about had it up to here with all these so called new and improved ways to become successful online. I mean come on, how many of these things do we have to buy before we gather enough information to become "Guru's" ourselves. It's the same thing over and over...learn SEO, build a list, create relationships! But HOW!??? They're all keeping the real secrets to themselves or so I thought. There is a guy, just as pissed as I am but probably with more resolve than I have, has finally delivered what others failed to. Just reading through his first module alone, I gained more insight on how to raise google page rank and choosing profitable affiliate home based ventures off the bat! Plus much more. Freaking unbelievable! I mean, all those years and someone couldn't do what he did?! No more hiding the truth. Don't give up, If they can do it, so can we.

trinivet@gmail.com


rethansmith 7 years ago

The key to making money online is not hard work, it is smart work. Some wisen up (as I see you have) and others kill their schedules over a few extra dollars a month.


Shaun Lindbergh profile image

Shaun Lindbergh 7 years ago from Cape Town, South Africa

Hey Dave! I'm sure you've heard the phrase "You can fool all the people some of the time and some of the people all the time."

Most business opportunities (online or otherwise) could be viewed in a similar fashion "They work for most of the people some of the time (usually not enough!) and for some of the people most of the time."

Most people get fooled into thinking that, if it works for someone else it will work for them but that's not true most of the time. Then they add to their confusion by jumping from one system to another ... and then try to mix and match from each system.

Anyone looking to start a home business should find a viable system through proper research and evaluation (Due Diligence) and then stick with it long enough for it to work.

In my experience the peope who get burned are the ones who want the money but don't like the research or the real work. A fundamental principle of business is "Buyer Beware!" ... there will always be sharks and scams, especially on the Internet. Safe surfing!


Dave 7 years ago

Well said Shaun. The real success is in sticking with it, learning, experimenting, gaining experience and then creating your own system. But believe me, if you only care about the money and not honestly helping others, then your success will be very short lived. I wish I knew more so I could help more. The only problem is that so many others have muddied the waters so when something good does come along, nobody notices it. Long term success requires a bit more long term commitment.

trinivet@gmail.com


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Dave,

It would be nice if you could let us know the URL of that hub.


Eric Graudins profile image

Eric Graudins 7 years ago from Australia

People are desperate to buy the dream of a $47 program that turns their computer into an ATM and spits cash out on the floor while they sit around in their underpants drinking beer.

(Or even the latest $1997 product of the mega marketers, of which half goes to an army of affiliates who have most likely never seen it, but promote the hell out of it to their mailing lists)

People desperately want it to be true.

And they spend their last dollar on the credit card in the hope that "Maybe this one will be different".

The copywriters that keep sucking you into this abyss of are very good students of human psychology.

To understand what they are doing, and how, I'd suggest that everyone here beg, buy, borrow or steal the book "Influence: The Psychology of persuasion" by Robert Cialdini.

He explains how it your basic human instincts are being exploited to keep you buying stuff. 

Really - If you haven't heard of this book, make it a priority to read it.

Cheers, Eric G.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

rethansmith,

Working smart and working hard go hand in hand. In my mind working smart would involve research, evaluation and Due Diligence rather than blind acceptance as pointed out by Shaun Lidbergh.

Money is an important factor, but i agree, if you are only in just for the money rather than provide a valuable service then failure is just around the corner.


Dave 7 years ago

Oh and another thing, if it was your job and your boss told you to do it, you'd find a way because that's how you'll get paid at the end of the month. So you'll have no choice but to figure it out. Most poeple treat it like a hobby rather than a ture source of income so they drop it when it gets too uncomfortable to them and fall back to their safety net, the job. But what would happen to someone who has no safety net but realise this can be their only form of income, they'll have no choice but to make it work.

Look at Insurance agents for example, I hate them (no offense to those out there) and so do many other people, but I personally know lots of them (including my uncle) who seem to make an excellent living out of it. It's a tough line of work but they've got a better lifestyle than I do.


Dave 7 years ago

Hey Peter, here's the page I was talking about but don't accuse me of selling. All I'm saying is after years of buying and trying, I actually got a lot of actionable information from this guy.

http://tinyurl.com/5adbfy


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Thanks Dave, personally I would never buy anything from a squeeze page. I wish you every success and please keep us posted.

Many years ago I was involved in sales and had to attend weekly sales meetings. At one meeting there were two new recruits present who had never been in sales before. Our sales manager asked them both if they would make a sale that day. Neither newbie could give an answer. He then asked one of them if they were married and had children, he said yes. OK, he said, What if I was to kidnap one of your children and hold her hostage under pain of death unless you made a sale within 24 hours, do you think you would make a sale then? The newbie answered that he absolutely would. He apologised for using such a crude metaphor but then said, “you obviously had the ability to make the sale all along, what changed?”

I see a parallel between this and the reason why someone would push that little bit harder if their main source of income was involved. Either way it comes down to motivation. If you want to earn a worthwhile income online or break free of the nine to five job you need to be motivated. This can be difficult to maintain through the negativity of those around you don’t if they don't fully understand what you are trying to do or why you are spending less time with them.


Dave 7 years ago

And that's just what stops most people from pursuing their dreams, the negative influences around us. Everyone has a negative comment to make, but no one has an answer or solution. Heck, they're not even where we want to be in life, but yet we listen to them like if they know what they're talking about.

I reccommend Robert Kiyosaki books to build financial intelligence and changing points of views. It's our mindset that needs to change first. The do or die attitude. Not the "I will try halfway and if I don't see one result I quit" attitude. Robert Kiyosaki books will not make you rich overnight (in fact pretty much nothing would) but they will open your eyes to possibilities. There is a misconception though, that overnight success means overnight literally. Overnight successes takes alot of work for about 2 years and then the success hits like a storm. Most people don't care to see the building years before the success. The real success came from the planting of the seeds which gave crops of success, not what most people do and try to harvest weeds because they never planted anything.

I hope you catch my drift.


Dave 7 years ago

I understand why you don't buy from squeeze pages. You're sick of them as I am. Everybody claims to have a secret formula they want to sell you. It is notriously out of control.

I am fedup but still take like one every 3 months or so (to suit my budget), because I'm hungry to know more. Everybody has a so called secret to making money online that they want to sell you. And that's the secret right there!! They make money because they sell. We don't because we don't sell. The difference is in the quality of information they're selling and believe me, for all those years, I have come up with alot of same old crap. But every now and then there is some thing good that actually teaches and helps. But don't just buy. If you go to buy an mp4 player, do you just buy or do you check out reviews and specs first? Then do the same with these type of things. Get the author's name or the system and check it out first.


Deannamj profile image

Deannamj 7 years ago from Wyoming

This makes alot of sense. You did a good job at wording and explaining it so i can understand. lol


denise mohan profile image

denise mohan 7 years ago from California

Good advice Peter, simple common sense is not really that common but  sometimes you need to read the words from someone else. I've found that if they have a flowwery web site that promises to make all your dreames come true, quickly and easily, RUN don't wlk. Delete, delete, delete...Any information u give will surely be given out to many other scams. Be smart and know that the way to be lucky is when hard work and opportunity meet!


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Deannamj,

Thanks for your comment and welcome to HubPages.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

denise,

"lucky is when hard work and opportunity meet" I love that phrase, probably going to steal it and use it myself!


jamieinenglewood profile image

jamieinenglewood 7 years ago from Englewood Florida

Im another one who was scamed.For three months now I have been trying to find a way to make money from home due to my disablity.As of today have not found one yet.If they say they can make you millions,but they still want twenty dollars to show you how.Dont you think if he really could why is he wasting his time for 20 dollars


theor23 7 years ago

You know you are right, I suppose considering the compition, I can learn more about how the top earners support themselfs with how they promote IPC. I think its somthing it will take time to do. Sometimes I feel I wasted money, but I have this for as long as time goes I suppose. I have to be my own teacher for others, which somtimes cant be reliable. Your smart, and I apreciate that.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

jamieineglewood, Sorry to hear you were scammed.

Even if a system made a small fortune for the originator, how many others could do the same before a market becomes saturated and the strategy/tactic becomes ineffective?

I guess making all that money online turns successful marketers into philanthropists who are willing to share the bounty of their winning ways for a few bucks. Or maybe NOT!


Dave 7 years ago

Sorry to hear you got scammed too jamieineglewood but that's how the money is made, by stacking up all those $20 bills, lol. So yeah maybe you feel scammed but whoever you bought it from wasn't, because he/she made the money.

At some point we all feel like we got scammed (so did i) but we miss the obvious, we didn't do what the other guy did to make that dollar. And yes, if there was no real information or product in whatever package you bought, then you really were scammed. I keep on talking about quality of information.

As far as successful marketers go, put yourself in their shoes. Don't get me wrong, there are some serious scam artists out there. But if you had a system that works and you KNOW that selling makes money, why not sell it too but at an acceptable price so that others get the information while you make some cash as well.

Hell, I've seen people pay $1000 and up to hear people like Donald Trump talk as if just hearing him is going to make you the next Donald Trump. Why? Because he may pass on some very useful information that can probably help you make your first $100000, so they consider $1000 worth it. But, if they just pay it for academics sake and never actually make that move towards putting what they learned into action then it was just a liability.

I came across some cool stuff while reading some more today. (This is in no way related to you jamieineglewood or you Peter, so don't get offended). It's just some cool quotes I thought I'd share.

Here Are A Few Facts About People You May Or May Not Know…#1: When given the choice they will frequently take the easy/lazy road…#2: When given the choice they will frequently do what you tell them rather than think for themselves#3: When given the choice they will would rather have you justify their impulses rather than educate them about better solutions.

trinivet@gmail.com


Bellemerchant profile image

Bellemerchant 7 years ago from New York

Excellent hub. When i had just started writing online I did fall victim to some of these sites. What i have discovered over the past two years is that the sites that are free to sign up, pay considerably well over time.

I urge people to research sites that are credible and reputable through the BBB or extensive research on a site's earning history. Your hub brought back memories...good and bad.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Bellemerchant, I think most of us have fallen for an online scam at some time. Unfortunately it seems to be part of the online marketers learning curve.


eovery profile image

eovery 7 years ago from MIddle of the Boondocks of Iowa

Thanks, I am just starting to get into the web online money making, and I have looked over a lot of these sites. They sound so great. So what are you suggestions on getting started?

http:/winterclothingstore.com


Dave 7 years ago

Hey, Peter, that question is most likely for you, but I hope you don't mind me taking a shot at it.

I am no expert (well, not yet, I'm working on it) but for the first time in my life I feel much more confident about where I'm heading with this thing called online marketing.

Eovery, it depends on if you're talking about your own website/product or someone elses as in affiliate programs. Either way, you going to have to learn search engine optimisation (SEO), because if no one sees your site, you're not going to convert (make sales).

SEO is just a big phrase for how to get your site to be seen on top page searches like google by tweaking certain elements of your webpages. There are free ways and then there are methods like Google's PayPer Click (PPC). It's all your choice according to your budget or maybe expected returns from sales of your products.

You can go out there and google SEO and see what you can learn about it or you can take courses on SEO or you can buy a compilation of information from someone who already knows how to do it. This last method is the controversy surrounding this hub/blog, because alot of people sell crap, or I should say low quality information out there.

Ultimately, no matter how much you learn, it isn't worth squat until you actually DO IT. And let me just say upfront, you WILL fail to convert 99% of the time when it's your FIRST try. But you gotta take that and tweak it again until you get it right. If you're not getting your site on search engine first page then the problem is your SEO or too much competition.

If you're on first page search engine but not enough click throughs then the problem is your wording of your title and description.

If you're getting good click through rate but not enough conversion, then you gotta check the wording of your sales letter/ body of your site. It's not enticing enough for visitors.

If you know your wording is enticing enough because you cross checked it with site you know convert well, then people don't want your product.

This is just a small insight to part of the challenge. I hope it was helpful even a little but this is by no means the whole story. Hell, I don't know the whole story myself. I don't think anyone does. But some poeple work at it and find effective strategies.

I hope I didn't scare you off either, because it's a lucrative approach to earning income once you learn how to do it. Poeple have done it before which means it's doable. I know some would disagree with me but that's just the bitter taste left in their mouths after being scammed more than just a few times. I've been there, I know.

So good luck, and have fun....


Dave 7 years ago

Oh btw Eovery, cool website. It gives information on what to look for in winter clothing. Very informative. Sorry I live in the tropics though. But really cool info there.


manfredekblad profile image

manfredekblad 7 years ago from Malmö, Sweden

Great hub!

There are three things that come to my mind.

1. Making money online is not easy. But, making money offline is actually easier than most people think and using the internet as a tool makes it even easier. So, when I think of "making money online" I think about internet as a way to increase sales. And, that is when you need good sales copy. Most scams have great sales copy!

2. One of the reasons to why the scams are obviously quite successful, is that they are not really selling anything. What the sales copy is there for is to "persuade" you into giving them money. Don't! If you want to know something about persuasion, check out the books by Robert Cialdini (Professor of Psychology).

3. Whatever your next online money making idea is, make sure that you evaluate the different options. Yesterday I posted a hub about an extremely simple "tool" you can use to improve your decisions. It's my first one in a series of hubs about making decisions.

Thx for the hub Peter, it really inspired me!


jamieinenglewood profile image

jamieinenglewood 7 years ago from Englewood Florida

I have found a great site,that has real jobs on it.Its called Rat Race Rebellion,and it has over fifty home based jobs,that you can apply for.Check it out some time,I wrote a hub about it.I applyed for a few jobs,and im getting good feedback.


Dave 7 years ago

The reason that so many people are gravitating towards making money online is simple.... You can make money by sitting at home behind your computer, clicking a few buttons, type in a few words, do a little tweaking and if you know what you're doing, you sit back and watch the cash come in.

It's the difference between 1 or 2 hours behind your computer in your own time as opposed to 9 to 5 in a job or conventional business. You gotta ask yourselve the questions, which do I prefer, am I willing to learn how to do it?

I have worked jobs and frankly I don't really care for someone else to dictate my life to me so I will never work for anyone again. I own a small business now and it took me 6 years to actually have a stream of income coming from it without me being there, but that was 6 years of extremely hard and exhausting work. I am fairly comfortable with it but it cannot provide the type of life I imagine for my son.

If you can be the next Microsoft then I recommend you go for it. Another thing to look at in this area is the present and pending state of the economy. So as it looks now most jobs and small to large corporate type businesses may not be as stable as they once used to be.

And then you have online forms of income. A place where if you know what you're doing, you can try different strategies at whatever cost you determine (even free sometimes), and if it doesn't work out in 1 or 2 months you can change to something else and try for another 2 months. If it works out then great!

This last option seems the best to me so far because it's a hell of alot better than 6 years, and working ungodly hours, being too exhausted at night to spend time with my loved ones. I don't want to end up like the rest of the world.

So that's why I continue to pursue this online opportunity. But each individual has their own reasons and own personal drive for doing what they do and choosing their next move.

And yes, manfredekblad is right, most scams out there do have great sales copies, but that's a half empty glass. Most successful legitimate sales websites have great sales copies too. It's not about it being a scam or not, it's about making the sale and those who put energy and time into their marketing strategies will see results, regardless of scam or not.

So are we willing to put that energy and time into learning effective marketing strategies?

No offense to anyone,


FrankRod profile image

FrankRod 7 years ago

Thanks for the nice hub, Peter. I think people have a tendancy to want to believe. A sucker is born every minute, right? Online success involves a massive amount of effort. Certainly more so, than a nine to five job. The postive is that chasing the magic pill should lead to this realization, at least for the mildly intellegent.


Bruce Elkin profile image

Bruce Elkin 7 years ago from Victoria, BC Canada

Peter, a great exposition of common sense. Good to see it here.


Kosmo profile image

Kosmo 7 years ago from California

The Internet is a beguiling place, so suckers beware!!!


Dave 7 years ago

Yup, good one Peter but you need to spread the link a bit more, though. Most people may pass it by. lol.

I've yet to learn from you, lol. But I don't mind helping along the way :)


pcdriverupdate profile image

pcdriverupdate 7 years ago from VA

right you are. keep dodging those scams!


quiet tracer profile image

quiet tracer 7 years ago from South-Asia

nice work :-)


sybercat 7 years ago

Good stuff thanks I am just getting into all this myself. Trying anyway.


recraig2 profile image

recraig2 7 years ago from Mexico

Scott, this one could use more work. Can you break the steps down and go into details or point links to your other Hubs where you do? Maybe a small link section at the end like your list in the middle of the article would be useful to visitors. It sure would for me. Thanks for the knowledge again. I bet you're good at your job there in Scotland.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Tell me which part you need explained and I will happily expand upon it for you or point you towards supportive material.


recraig2 profile image

recraig2 7 years ago from Mexico

Actually, thanks, but I don't need the explanation. I thought it would help visitors if you were to either turn this into a master hub with links to detailed explanations of aspects you mentioned. The aspects you specified are good candidates.

"The skills and tools to do this effectively include:

* Product Knowledge

* Industry Knowledge

* Competitor Knowledge

* Marketing

* Web Design

* Copywriting (Forget about Article Spinners)

* SEO or PPC

* Social Media

* An understanding of server technologies and hosting."

It's just a suggestion. I can see you are knowledgeable in your area of expertise.


viralmusicvideos profile image

viralmusicvideos 7 years ago from Los Angeles

I agree with you about having a good solid product and differentiating yourself from the competition. But you CAN start making money online through affiliate programs like ClickBank if you know what you are doing and can get low PPC clicks, even without a product. However, as you said, too many people (especially the unemployed ones) try to go this route and blow a lot of money on AdWords and never make any. That is AFTER they've already paid a guru to teach them how to do it. It's sad.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

recraig2,

I am confused, in your first post you ask that I break down the process or include links that explain specific points further. You say this would be useful to you. When I ask which areas you would like me to expand on, you reply that you don’t actually need an explanation but suggest that others might.

The object of listing the required skills was simply counterpoint to the idea that spending a few bucks on an eBook would turn you into an online marketing expert overnight.


thejimster profile image

thejimster 7 years ago

Yep, you are so right!

Unfortunately the "gurus" that sell these crap ebooks feed from the people's dreams. They use their dreams to make money for their boat cruises. And there will always be gullible guys that will pay $50, $97 or even $300 for an ebook...

if i could, i would round up all the damn "gurus" and put them on a deserted island far far away (with no internet access ofcourse) and i would let them scam one another until they get tired of it.


sivanragu profile image

sivanragu 7 years ago from Chennai,India

There is free lunch in this world...You have to work hard whether it is online business or offline business....Thanks buddy.....


Research Analyst profile image

Research Analyst 7 years ago

Peter. are you going to set up a website where you review these various make money programs?

If so I think it would be a great idea, this way people could see first hand from a credible source what works and what doesn't, before they spend any money.


Dave 7 years ago

Wow, that was my next step. An information site that allows user input and reviews but I'm still in the information colection stage.

BTW, don't blame guru's for every thing. Some times we are at fault. Here's what I mean.

I recently came across a site that really pays for your input so I told a few of my cousins and friends who always say they're in financial need. The program is free and I don't benefit from anyone else signing up.

The answers I got were, I don't have time, how much can really do, They pay too little. I don't know.

These are people who know me and live with me on a daily basis and I was trying to help them find a way to supplement their income, more or less free, in their own time. And they could dictate how much extra they want to make a month and do it. It wouldn't make them rich but it's a start.

I've learnt that people who complain are always complaining even when given gold in their hands. They are just to damn lazy to do anything about their own future.

Some guru's probably actually give us gold in our hands but rather than follow up and improve on it, we expect to be spoon fed and are too lazy to even go that step further for ourselves.

The reason, I've finally started to see the light is because I realize the guru's can't tell us everything or else they'll put themselves out of business. So they throw us the ball and it's up to us to throw back or else there's no game. What most guru's give us is the tip of the iceberg and it's up to us and our curious and hungry nature to dig deeper. At least we get a starting point.


rethansmith 7 years ago

Great Hub!

The amazing thing is, some of these schemes work! People are usually too lazy to put any work into them - which is true of doing things the DYI way.

Thanks for the great info here!


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Research Analyst,

I have already started developing the site, should go live mid January.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Dave, there is always room for more than one site on any given topic.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

rethansmith, I am sure that amongst all the spam there is the occasional gem.


whoelsecouldib profile image

whoelsecouldib 7 years ago from Alabama

Amen to that! Great hub. There are no get rich quick schemes that will work. A scheme is exactly what they are. I am on my fifth month working at IM and I have worked hard. Very hard. I get up at 6am and hit the computer. When I say good night, I am leaving the computer. I have written soooo many articles I could scream. I have said the same thing over and over in a million different ways and still have to come up with more ways to say it. Worked so hard and have just made a little over $200.00. I realized quite a while ago, that it takes perserverance, dedication, and a willingness to learn A LOT. I agree with you 100%...if it sounds too good 2 b true...BS in other words...then it is too good to be true. The only ones making money off of those schemes are the ones selling it. I own quite a few of them myself and I learned the hard way. Thumbs up for this hub :o)


Deep Delta Sleep 7 years ago

Wow. Really good content and information. A+!


AceVitality profile image

AceVitality 7 years ago from Cleveland, TN

Great job, Peter!

There are too many people in the world who want to believe that they can snap their fingers and think their dreams will magically come true. 

Online marketing, can and does, work. 

It's just not as easy as most think. 

Fortunately, we live in a period of explosive technological growth that is giving access to professional tools to everyone. 

Here's one example:  http://www.awesome.webprosperity.com

Keep up the good work, Peter.  I look forward to hearing more from you.

Take care,

Ed


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

AceVitalityt, how do you know that this system is any better than the others out there? At the time of writing your comment It is still in pre-launch.


bil3mar profile image

bil3mar 7 years ago from SC

Watch out for Angel Stevens, Rebate Processor system, the only rebate I processed was my own!


Support Your Biz 7 years ago

Peter - you are so right. I have had both an traditional brick and mortar company, a MLM company and an online company - ALL of them require hard work and all of them have been successful because of hard work and dedication over a period of months and years. There are no get rich quick schemes - buyer beware. Thanks for bringing this to light.

Sue White


okmom23 profile image

okmom23 7 years ago from Midwest, U.S.A.

Great info. for a "street smart" beginner! Thank you!


Neil 7 years ago

Peter,

Thanks you for this helpful Hub. I have been following the Internet Marketing promotion business over the last four weeks and have frankly been shocked and dismayed that these gurus promote these preposterous income predictions (suitably caveated in their terms and conditions to protect their legal position!). One of the worst culprits , in my opinion, is Arbitrage Conspiracy which advised that a relative newbie to the internet ( who appeared to be the chief architect behind it) was making $50k - $100k /day. All the top gurus gave video testimonials eulogising enthusiastically.. Their one slip was to make the videos rather similar and it was clear that there was some kind of coaching as to the message they were supposed to give to the poor unsuspecting punter who would be shelling out $2k for what appeared to be an arbitrage in the PPC/CPA space ( and how long will that last when umpteen thousand start applying it).

There is something blatantly immoral about what these guys are doing since they are giving testimonials to each other in a form of circular self promotion. I have no issue with self promotion but when it is cleverly disguised to hoodwink the newbies this in my opinion is unacceptable business practise. To me its meaningless and misleading and frankly one day many of these gurus may get their comeuppance if the Federal Trade Commission start nosing around (eg does it form some kind of loosely bound cartel?).

Personally if I was making $100k /day why would I be killing myself to sell this information on at $2k. Would I not build up a huge team to exploit this arbitrage? As any hedge fund know its “secret” techniques are its most valuable intellectual property (particulary the Ponzi king, Madoff) and would want millions before giving them away.

I am from the online poker industry and easily the most successful poker affiliate in the world is Poker Strategy. How does it do so well? It builds up a membership of newbie poker players and coaches them how to play better poker and once they are “trained” most of them actually make money! It then grows its membership predominantly through word of mouth. However, while its new customers know this does it go around telling its competitors and helping them to copy their business model. Of course not they don’t say anything and just get bigger and bigger to such an extent they now have more power than some of the largest poker sites.

That’s my 2 cents.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

That's a lot of words for 2 cents and I pretty much agree with everything you say. It might be a good idea to write a hub and share your experiences in affiliate marketing.


paul2cool 7 years ago

good hub ,its always sad to see these poor people ,who wants to make money online, and then eventually goes into the direction of buying too many fucked up ebooks


AceVitality profile image

AceVitality 7 years ago from Cleveland, TN

Peter,

The www.Awesome.WebProsperity.com system is produced by Implix the makers of Get Response, Website Wizard, HyperTracker, eBook Gold, and TalkStream.

Get Response has over 500,000 subscribers alone.

Simon Grabowski is the owner of Implix and has proven his ability to deliver world class software tools that enable business owners to improve their level of success.

What separates www.Awesome.WebProsperity.com apart is its integrated ability to deliver multiple tools in one suite at a great price. There are two price points $29.95 and $59.95.

You can simplify your life and improve productivity by having multiple tools like Online Web Conferencing with desktop sharing, Audio and Video sharing, contact management, email marketing and more all in one package.

Priced individually you would easily pay over $200 or more per month for tools like this. www.Awesome.Webprosperity.com has bundled these items together and passing the savings on.

The system has been in use by a major mlm company since February 2008 and is now being released worldwide. There is a tremendous business opportunity here as well for those who want to introduce it to others.

I will keep everyone posted on its progress. In the meantime, if you're the least bit interested grab your Pre-Launch position now at: www.Awesome.Webprosperity.com


kckatt profile image

kckatt 7 years ago

I to am trying to get people to be aware of the online scams. What I am offering on my hub is real life experience. Places for stay at home Moms and others to find real work. Not online but in the real world. My concern is "how do I make people believe that what I am selling is not a scam"? With so many scams out there, those of us who are truely trying to help people find work, are having a hard time getting people to believe us. Any suggestions would be appreciated. Thank you.

kckatt


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

@ AceVitality, Yes, please keep us informed of your progress. Is this this an MLM opportunity?


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

kckatt,

I think I would start with your profile page. At present it simply asks people to make a paypal payment without any real explanation of what they are buying, why they need it for, or how it would directly benefit them.

Use the profile page to tell us a little bit about you, at the end of the day people buy from people.


AceVitality profile image

AceVitality 7 years ago from Cleveland, TN

There is an MLM or Network Marketing opportunity that comes with it but what's important is the quality of the tools in the product. With this, it's no different than promoting an affiliate except that you actually use the product you're promoting.

Implix' track record for software quality is very good and I'm excited at what this will provide us to improve our ability to grow our businesses.


kckatt profile image

kckatt 7 years ago

Thank you for your advice and I will use it to improve my profile page.

I'm excited about this site as I just stumbled on to it. I feel like a kid in a candy store lol...wide eyed and naive.

Thanks again for helping a newbee.

katt


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

kckatt, your profile looks much better. Did you know that people read 25% slower from a screen and that perception is also lowered by around 25% in comparison printed material?

To help get your profile read and increase usability, break large blocks of text into small manageable chunks or paragraphs and stick to one idea or concept per paragraph.


Mr. Rheaman profile image

Mr. Rheaman 7 years ago from Houston, by Gawd, Texas

Hoggan, you're a hoot. Good, clear, concise info, and you have yet to ask for $249 for your secrets of instant wealth. Count me as one of your fans.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Mr Rheaman,

Its all part of a dark and sinister plan, the kicker has still to come :)


cowgirljess profile image

cowgirljess 7 years ago from Nor Cal

Great article, easy read and superb information. thankyou


Anthony 7 years ago

Peter Hoggan,

You couldn't have explained it any better, you are 100% right and I have to give it to you for this Hub. "If its too good to be true, it probably is" I have learn my lessen over the years and from that I started to tell myself that if a person found the holy grail, chances are he probably wouldn't not want to share.

One other think I have to point out is that if a individual or company even found a way to get rich, he will not sell that info untile he exhaust the info or source, and by the time you get in on it, its prety much over.


Citizen of Earth profile image

Citizen of Earth 7 years ago

Hehe, merely wanting something to be true doesn't make it so. I am frequently amazed by what scams people can will themselves to believe.


Silver_Lotus profile image

Silver_Lotus 7 years ago from U.S.A.

Yesterday I wrote a blog entry about this very subject, so I was glad to come across this hub today.

The number of "too good to be true" programs out there is insane. And people fall for them every time, without doing any research. They just want to believe.....


Lgali profile image

Lgali 7 years ago

good advice


Constant Walker profile image

Constant Walker 7 years ago from Springfield, Oregon

Thank you for this article. I fell for an online business scheme many years ago and quickly realized how ill-equiped I was to actually make it work and have not been sucked in since. However...

I have heard mixed reviews about a home business opportunity called SMC, and I THINK, with online marketing resources such as Craig's List, that I could possibly make this work... possibly! I would really like to hear you opinion of SMC.


AlbertMARKET profile image

AlbertMARKET 7 years ago from California

Sounds really good, good job on the post and I hope to apply these techniques also!


roach39456 profile image

roach39456 7 years ago from Leaf Mississippi

No one has posted any links to help no one so this is a satale hub happy new years an happy hangovers 2009


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

Sounds like you started early... have a happy hangover and a great new year.


Daryl Davis profile image

Daryl Davis 7 years ago from San Jose, CA

Constant Walker,

Run, don't walk, from SMC. They've been around a long time (I remember my Mom trying their program when I was a kid) but they're bunk. Nearly everyone in the world has seen and been hustled for their junk by now.You can buy online at their "wholesale" prices all day. Even your local brick-and-mortar stores probably go for the same price. Their "quality" merchandise is, for the most part, cheap Chinese-made crap.


Constant Walker profile image

Constant Walker 7 years ago from Springfield, Oregon

Thanks Daryl, I guess that pretty much answers my question, eh?


SEOSheffield profile image

SEOSheffield 7 years ago from Sheffield

It's getting harder and harder!


theomzone profile image

theomzone 7 years ago from Paradise

As someone who has bought my share of those gimicky - guru inspired programs, none delivered as promised. However, some did have information in them I was able to learn from. So, although I can't say I got my money's worth, I can say, that there were little nuggets of gold in the piles of peebles.


Peter Hoggan profile image

Peter Hoggan 7 years ago from Scotland Author

As I pointed out at the beginning of this hub my email box is spammed daily with information about the latest internet marketing scheme. Here is a sample of the kind of stuff I receive followed by some of the concerns that immediately relegate this kind of email to my trash can:

I am the creator of the very popular domain investing course from (link removed). At the present time I am browsing the web trying to find good matches to help promote my new course and I came across your website which I feel is a perfect match.

My course is designed to help any internet user create hundreds or even thousands of residual income streams through domain name investments. The course can help absolutely anyone create more traffic to a current website or even make huge money simply parking and acquiring new domains.

My affiliate program is quickly becoming recognized as one of the Internets premier affiliate programs, as we have higher commission payouts that most other websites you will find. Additionally, my course is extremely easy to sell as there is a huge demand for this information on a worldwide scale. I wanted to be the first to tell you about our affiliate program and invite you personally to partner with us in promoting this new course. I'm sure that if you give the program a try you will not be disappointed by the results.

I am currently offering a very generous 50% commission on all sales of my course and our secure and reliable payment processor Clickbank will send your payments out twice per month (quicker than almost any other affiliate program).

As an affiliate partner of our website you will benefit from our extremely high visitor/sale conversion rates and be credited for every purchase your visitors make within a 60 day period. We currently have several affiliates earning in excess of $100 per day simply promoting our course on a higher traffic area of their website, and even have a few affiliates earning as much as $1000+ per day. Along with great commission potential we offer real time stats tracking so you can see exactly how your traffic is converting on a day-to-day basis.

If you would like to earn the most from your website traffic I definitely think you should try out our program. It only takes a few minutes to sign up and you can immediately be producing an extra income from your website.

For more detailed information about our program please visit the following web page: (link removed)

If your website participates in link exchanges we also welcome you to join our program at: (link removed). With over 10,000 unique daily visitors to our website getting listed on our links page will dramatically increase your own website exposure.

If you have any questions or concerns about this email, our affiliate program, or the domain investing course we offer please do not hesitate to contact me.

Sincerely,

The Rich Neighbour

---------------------

This is a commercial email from someone calling himself/herself 'The Rich Neighbour'. I have never opted into any email service regarding this business opportunity or shown interest in any other way. The email is unsolicited and intrusive which, in my mind, marks it out as spam.

The sender is using an alias rather than his real name. Anyone who is serious about this opportunity would probably want to do a little background research and check it out. Is the lack of any real name an attempt to cover up a shady past or is it just bad judgment?

If this domain investing course is very popular, indeed The Rich Neighbour claims the course is quickly becoming recognized as one of the Internets premier affiliate programs, why is there a need to email me or anyone else.

In truth, I don’t know if this is a fantastic business opportunity I am passing up or an outright scam I am avoiding. However, the unsolicited approach, the use of an alias and the way the email is framed tripped my human spam filter. So its go directly to the trashcan and don’t pass go I am afraid for The Rich Neighbour


Wayne Litchford profile image

Wayne Litchford 7 years ago from Nashville, TN

Very interested and thought out article. Timely as well. Happy New Year.


FunFacter profile image

FunFacter 7 years ago from Canada

Nice but seo and internet industry are getting crowdy.


mrfreeze profile image

mrfreeze 7 years ago

You are right on Point!


webreviewer profile image

webreviewer 7 years ago from San Diego, California

Great info here, as usual! :D


joenocuda profile image

joenocuda 7 years ago from philippines

nice work...


rob cross profile image

rob cross 7 years ago

Right on finally someone with a sense of reality. I feel bloggers with out a legitimate platform, are voices that go unheard.


mrkleen profile image

mrkleen 7 years ago

well said


t08c15 7 years ago

Thanks for the tips.

Your other hub was very good too, I got plenty of information from the two links on it about Adsense ("How I Make Money With Adsense").

I dont't often see it now though. Good thing I copied the links.


Happy World profile image

Happy World 7 years ago from Slovenia, Europe

Well said, Peter.


PaulGoodman67 profile image

PaulGoodman67 5 years ago from Florida USA

Great hub, Peter. So often you are a voice of common sense in the crazy wild west of the internet! Voted up!


Calu 20 months ago

Wow! Great to find a post knkoicng my socks off!

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