How To Really Make Money Online
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How To Really Make Money Online
Every time I access my email box or go online there seems to be another groundbreaking internet marketing scheme being launched or advocated. Each one promises to make me rich, the instructions are simple to follow and it can all be accomplished from the side of the pool while I sip margaritas.
The marketing message is eloquently framed, the price being asked is easily affordable and within a few short weeks of running a simple program on autopilot I will be able to say ‘adios amigo’ to my boss forever. Ah yes this is definitely for me! (Rubs hands together in glee.)
But before you start packing your bags for that world cruise you have always promised yourself I have a warning for you. A high percentage of these schemes are a crock of shit and the only person going on a world cruise is the creator of the scheme.
The scenario goes something like this, someone with an interest in establishing an online income starts researching ways to make money online. He/she quickly discovers reams of squeeze pages all promising to deliver the goods for a few bucks. Some have outstanding references, proof of earnings and claim that no previous internet marketing knowledge is required. All you have to do is follow a simple step by step plan.
Time for a reality check
To make money online you first need a service, product or information that is marketable and enjoys some level of consumer demand. Without this basic requirement you are doomed to failure. You must differentiate your services from those of your competitors (USP) if you wish to make conversions. Above all you need visitors to drop by your website and eyeball your marketing message then take action upon it.
The skills and tools to do this effectively include:
- Product Knowledge
- Industry Knowledge
- Competitor Knowledge
- Web Design
- Copywriting (Forget about Article Spinners)
- SEO or PPC
- Social Media
- An understanding of server technologies and hosting.
Some of these skills can be contracted out to experts in their field. Even after 10 years running a web design and online marketing company I still recognize that for the best results you need to work with the best. Often the best results can only be achieved by outsourcing specific tasks to recognized experts in their field. Simply expecting to become a proficient online marketer after spending $50 on an eBook is unrealistic.
There Are No Shortcuts, Secrets or Magic Pills
While it’s relatively simple to earn a few extra bucks using Adsense, turning those few bucks into an online business that provides sufficient levels of income to support you, your family and make your mortgage payments requires hard work, time and dedication. So don’t go telling your boss what you think of him just yet.
Start by creating a business plan just as you would for an offline business. There is no point in launching yourself into a business venture if it’s doomed to failure from the outset. Also, a good business plan can help secure venture capital that can accelerate the startup process and help overcome specific market entry barriers.
If you are looking to create a substantial long term income online be prepared to work for it. The lure of millions of online customers should be tempered with the level of direct competitors who will be chasing that business. Unlike opening a bricks and mortar business that has limited competitors due to geographic location, the internet completely removes these barriers and competition increases along with potential market size.
The sad thing is, many people who pay for online get rich quick schemes can ill afford to be ripped off. Many are without employment and while $50 may not seem like a lot of money to some, to others it represents a substantial investment. It gets paid over in good faith on the understanding they will receive a workable business to help support themselves. Just remember, if it sounds to good to be true, it probably is.
SEO Scotland: Promoting business online with professionalism and integrity.
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