How Your Business Can Succeed Online
How Your Business Can Succeed Online
What I'm writing about today will hopefully give you some information about how you can build and grow your business on the internet. The web continues to grow and become increasingly complex, but the principles behind it remain constant. To provide users relevant information based on the search terms used. The internet has been wildly successful for many online businesses and your can be to if you follow some basic steps.
First off, if your business isn't already on the web, you are missing out on revenue. I know this may be hard to hear for some of you old timers, but it's true. More and more people are using the web to find what they need and if you're not on there, good luck getting noticed. There is a solution...create a website.
This topic alone could be discussed for hours! But, my job is to arm you with some basic information to move you and your business in the right direction. First off, you need to determine how much of a presence you want on the web. Decide on some marketing goals of what percentage of revenue you want to drive from online sales of your products and/or services. Be bold with this figure because no matter what it is, it can be achieved.
Next is deciding on a design for your website. If you are selling many products you definitely want to setup your site to look like a catalog so people can browse. If you're only selling a few products or services then you want to really increase your branding on your site.
Choosing a website company or designer can be a daunting task. If you are inexperienced with this and don't understand alot of the technical terms, that's ok. You can contact me and I would be happy to help you. You can choose a template service which is relatively inexpensive, but you don't get complete control of changes and adding things later on. But these are great for startups.
If you've been in business for awhile and want something professional it can cost you an arm and a leg to have a designer create and build a site for you. Then, if you want to make changes or add pages you're going to pay extra and it may or may not get done in the time frame you would like. But, these websites often look very professional and can do lots of fancy tricks.
Another option is to lease website building software. You basically pay a one time setup fee and then you build the website 100% to your liking. You can generally make changes or add pages anytime you want and they don't take any specialized knowledge to build a professional looking website. You can even have the technical support team make changes for you or enlist a designer to create certain pages at a discount. This is a great alternative to other two options and is often more cost effective. Want some more information? Contact me or visit my website at http://www.CustomWebsiteDesignz.com
I hope this very basic article has been useful and helpful. Again, if you need help in being pointed in the right directon, contact me. I do have my own website development company but it doesn't fit everyone's needs or budget so don't expect some sales pitch from me. If I think I can help then of course I will throw mine out there as an option, but ultimately my goal is for small and mid- sized businesses to get online and generate income from the internet! Happy searching!
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