How to Design a Mobile Website for Greater ROI from Business?
Why Mobile Website?
Desktops are fast becoming obsolete. What’s buzzing is the mobile and the tablets! People now spend most of their ‘online time’ browsing through and buying from the Internet, of course, on their cell phones and IPads. So, if you are in business and if you don’t have a mobile website, you might be losing a lot of business. All the websites are viewable on mobile platforms. However, to get ROI from mobile e-commerce, you must have a well-designed mobile website even if you make a website that is great to look at on PCs and laptops. So, how to design a mobile website to get commendable ROI? Here are some ways to help you out. Remember, you have to give your customers and potential customers great Internet experience on their small mobile screens!
Ways to Design a Mobile Website
There are at least two ways to design a mobile website. These can be called the types of mobile web designs.
- Responsive Web Design; and
- Dedicated Designs for Mobile Websites
Responsive Web Design for Mobile Websites
Responsive design can be used to create a single website that can automatically resize itself for different - a laptop, smartphone or a tablet. However, what content is seen has to be decided by you based on such factors as how people behave on these devices. For instance, a mobile user might go to your website to know your contact details or to get directions whereas a Tablet user might visit your site to actually buy from it. Both of these people are important to you. So, your responsive design can make phone button and map button prominent that are shown at the top of the mobile screen while displaying a simplified shopping cart on the top of tablet screen.
Dedicated Web Design for Mobile Websites
A dedicated mobile site, as the name suggests, is a site which is different from your website visible on desktops. You might want to retain the scheme and theme of your website or you may go for a totally new design for your mobile website- that’s upon you. However, businessmen prefer to keep the content a little different from that of the website.
Now a million dollar question- What web design to select for your mobile site? For this, you must know their benefits as well as drawbacks.
Advantages & Disadvantages of Responsive and Dedicated Designs
Dedicated mobile sites are very fast with simple navigation which makes them easy to understand and operate something which mobile users look for, the ‘on-the-go’ option. These sites can be quickly made and launched in no time making them cheaper when it comes to investing money. However, on the flip side, these dedicated sites need multiple URLs for each page resulting into redirects, SEO issues and a variety of errors between devices. Users also cannot identify with the brand’s universal impact as the desktop website looks different than the mobile website of the company. Content management too becomes a difficult task as content needs to be updated at multiple locations each time.
As far as responsive design is concerned, its single URL makes it most search engine friendly. Viewers can share and link whenever possible giving you the leverage of their social networks. Similar design across devices is less confusing. It also promotes consistent branding for the company. On the reverse side, responsive mobile sites are slow to load and they also take longer time to be made and launched as proper planning and preparation has to be there in place.
It will depend upon your business needs as to which design to choose for your mobile site. If you want it to be launched fast within limited budget and it needs to have great speed, dedicated design is for you. However, if you are committed to overall branding and best search engine optimization, responsive design is what you must choose.
Some Tips for Mobile Website Design
Your mobile website should cater to the needs of your customers. The information needed should be quick and easy to access. Make it user friendly by following the below tips.
- Click buttons should be minimum of 30-40 px in size as fingertips are usually 40-80 px wide.
- Use enough white space between two click-able elements on screen.
- Go for vertical scrolling as users are familiar to this and it lends lesser chances of missing content.
- Avoid background images to improve readability.
- Use drop-downs instead of making use of input fields.
- Make search box easy to find.
- Navigation should be simple and easy. Collapsible navigation is better than full navigation.
- Retailers should include Maps/GPS in their business mobile website designs.