How to Improve Your Page Ranking with SEO Copywriting

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The importance of search rank cannot be overemphasized in internet marketing. Search rankings is one of the few things that you do not have to pay for on marketing a website unless you choose the pay-per-click option and it runs on its own. This is one of the first aspects of marketing and establishing a website that should be explored whether you are starting out or just trying to make a little extra income. The first step is the site construction.

Quality content is preferable to poor or limited content so the protocol of the search engines are in a state of flux so as to have the higher quality content rated the highest in the search. The sites with well-written and relevant information should rank higher, that is if you understand how site construction is accomplished so that it is picked up by the search engines.

SEO or Search engine optimization is a term applied to copywriting and it involves the integration of in-demand keywords into writing at appropriate times to receive improved search rankings. Things to consider are placement, the keyword density and structure and each copywriter chooses how they want these done. There are a few methods being commonly used currently.

Search engines have continually updated their criteria so black hat marketing (a method of including the keyword as often as possible) and “keyword stuffing” is a thing of the past. If you do not use SEO with your quality writing then you are missing the boat. Perhaps you choose to write on the 4G Apple iPhone and you use that phrase which is getting a multitude of hits. With a little bit of research on keywords you might find that “Apple 4G iPhone” has less competition but maybe about the same amount of hits. By using the former phrase you are in competition with the web’s largest retailer, including Apple, who have an enormous marketing budget compared to your little retailer website and very limited budget. In the search results your link is somewhere on page 54. By simply rewording the phrase you would be number 3 on the rankings with a very similar keyword that is a little less popular.

If you want improved search rankings for your site choose an in-demand keyword that has lesser competition. Next, choose two or three keywords that are related that have a history of decent traffic but not much competition. You may get fewer searches per month but there will be few searches with your own. If these keywords are worked throughout your content at certain intervals, perhaps on each paragraph, your work will make top ranking on the less popular searches thus more hits. With the increase in hits your page will improve on the more popular search along with the less popular searches.

Do you find that your page is still not getting high ranking even after you have optimized your content? Work on the different elements like the placement, keyword density and the other factors that could influence the rank. Perhaps add some new pages or maybe a blog that you frequently update so that there is new information. Search engines prefer new content so it is extremely important in order to keep your rank high. Copywriting is only one component in the success of your website but a very important one in reaching and maintaining the optimum rank and traffic levels. This is one of the first aspects of marketing and establishing a website that should be explored whether you are starting out or just trying to make a little extra income. The first step is the site construction.

Quality content is preferable to poor or limited content so the protocol of the search engines are in a state of flux so as to have the higher quality content rated the highest in the search. The sites with well-written and relevant information should rank higher, that is if you understand how site construction is accomplished so that it is picked up by the search engines.

SEO or Search engine optimization is a term applied to copywriting and it involves the integration of in-demand keywords into writing at appropriate times to receive improved search rankings. Things to consider are placement, the keyword density and structure and each copywriter chooses how they want these done. There are a few methods being commonly used currently.

Search engines have continually updated their criteria so black hat marketing (a method of including the keyword as often as possible) and “keyword stuffing” is a thing of the past. If you do not use SEO with your quality writing then you are missing the boat. Perhaps you choose to write on the 4G Apple iPhone and you use that phrase which is getting a multitude of hits. With a little bit of research on keywords you might find that “Apple 4G iPhone” has less competition but maybe about the same amount of hits. By using the former phrase you are in competition with the web’s largest retailer, including Apple, who have an enormous marketing budget compared to your little retailer website and very limited budget. In the search results your link is somewhere on page 54. By simply rewording the phrase you would be number 3 on the rankings with a very similar keyword that is a little less popular.

If you want improved search rankings for your site choose an in-demand keyword that has lesser competition. Next, choose two or three keywords that are related that have a history of decent traffic but not much competition. You may get fewer searches per month but there will be few searches with your own. If these keywords are worked throughout your content at certain intervals, perhaps on each paragraph, your work will make top ranking on the less popular searches thus more hits. With the increase in hits your page will improve on the more popular search along with the less popular searches.

Do you find that your page is still not getting high ranking even after you have optimized your content? Work on the different elements like the placement, keyword density and the other factors that could influence the rank. Perhaps add some new pages or maybe a blog that you frequently update so that there is new information. Search engines prefer new content so it is extremely important in order to keep your rank high. Copywriting is only one component in the success of your website but a very important one in reaching and maintaining the optimum rank and traffic levels.

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Comments 4 comments

Truckstop Sally profile image

Truckstop Sally 5 years ago

I didn't really know anything about SEO. Thanks for the info!


wheelinallover profile image

wheelinallover 5 years ago from Central United States

I have been changing words in tags on one of my business blogs for a while now. In hub pages the title tuner once and article is published can give you clues about what words are being searched in which order. If I can't fit or a change doesn't work the way I want it to, just write a new hub to the new keyword phrase and link it to the other.

It is not recommended if you only get a few hits to the keyword someone used to find your hub. I made that mistake three times before I learned.


Seeker7 profile image

Seeker7 5 years ago from Fife, Scotland

Excellent hub and very useful - especially for dummies like me. Have bookmarked as a favourite + voted up.


wychic profile image

wychic 5 years ago from Sheridan, Wyoming Author

Thanks :D. There is no dummy, just someone at the beginning of learning ;). I've had the privilege of working closely with some outstanding minds in online marketing, as well as working a number of my own projects, and I hope some of the things that have worked well for me will be useful for others as well.

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