How to Increase Customer Retention- Ways to Increase Customer Loyalty and Attract and Retain Customers

Businesses that increase their percentage of repeat customers experience greater profitability as a result. If you find that your organization does not have a fair number of your customers returning to do business with you again, there are several things that you can do to increase your customer retention.



Building a base of loyal clients helps you to save money. You can cut back on the amount of money you spend on advertising to attract new clients. You can sell new merchandise to people who already buy a particular item from you. By nurturing your current business relationships, you increase your reach. Satisfied, dedicated customers are more likely to introduce your products and services to others.

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Creating Dedicated Customers: Go the Extra Mile on Occasion


Patrons sometimes make special requests or request a small tweak to their order. Filling these requests usually costs more money so you won’t be able to do it all the time. However, you can do something extra for a customer every now and then, especially if it will not put any strain on your budget. You can even initiate this process.


Think of things that you can do to make life easier for your clients and they will return to your store again. They will also boast about you to people who are using your competitors. You will stand out form among the crowd if you are known for being the coffee shop that has lots of exotic pastries every Thursday.



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Build Customer Loyalty By Satisfying Their Needs


When customers have tested you and know that you always supply what they need, whenever they need it, they come to rely on you. If you operate a print shop and can deliver quality prints when a client needs 100 copies of an item and can also deliver quality when they need a thousand, they will return to you again and again.

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SallyTX profile image

SallyTX 3 years ago from Only In Texas!

Great tips, illustrations and resources! Voted up and awesome! ;D


jtrader profile image

jtrader 3 years ago Author

Thank you :-)

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