How to Make a Beauty Salon More Profitable

Beauty salons and hairdressing salons can be a very profitable business

Owning a business does take a lot of hard work as well as determination. A beauty salon can either be incredibly profitable or it can slowly fizzle out and go out of business. In order to make this salon a lot more profitable so that more business does start to flow in, these business tips and resources must be used. Look around right now and see how fast the business can grow.

Running the Business

When it comes to running a business, it is important to employ the use of the proper technology. There is software that may be used in order to help a salon become a lot more efficient.

This software can be found online and will help owners book appointments faster as well as keep track of who is working and what is being paid on a daily basis.

Location, Location, Location!

The location of the beauty salon needs to be chosen carefully. Those who do not choose the right type of location are going to have a hard time pulling in the right amount of business.

Take the time to do some local research and find out where the best place to rent out a space would be. Be sure to choose a location that gets plenty of traffic and that is not too close to an existing salon.

Staff

Employees that are reliable as well as qualified also need to be hired. Take the time to interview a number of individuals that could fill the right position.

After a couple of weeks, evaluate them and let them know what might need to be worked on. If the wrong employees are hired they might actually run the business into the ground so be careful.

Equipment and Products

The proper equipment also needs to be purchased. Equipment such as beauty salon chairs, haircutting tools, as well as washbasins should be set up and ready to go.

Do not open the salon until these items are purchases. Waiting chairs for the clients should be purchased as well so that everyone remains comfortable while they wait.

Advertising and Promoting The Business

Once the right salon location has been found, be sure to create an advertising campaign. Advertising can be set up online as well as locally.

Try to stay away from television advertising, this can be quite costly and commercials take up a lot of money to create as well. Passing out fliers and coupons is a great way to draw in brand new clients.

Securing Loyal and Regular Clientele

Building the right clientele is very important to running a successful business. If there are no clients getting their hair cut and styled, it will be hard to thrive within this business.

The advertising campaign that has been developed ahead of time should surely bring in a significant amount of customers so make sure to get started.

A beauty salon can be very profitable if the proper opening steps are taken. Make sure you know the tricks of the trade when it comes to running or owning a beauty salon business.

Be sure to lay out the right type of business plan and pick out the very best location within the area. There are many factors to consider so make sure you have covered your bases.

Get started right now and get ready to open up the doors!

This article was written by Peter Watson, CEO of Business Trader, an Online Australian Business Classifieds Company.

How to Run a Successful Beauty Salon

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Comments 5 comments

Angela Brummer profile image

Angela Brummer 4 years ago from Lincoln, Nebraska

Great hub! Voted up!


businesstrader profile image

businesstrader 4 years ago from Sydney, Australia Author

Thanks Angela!


Shawn Spencer 4 years ago

Thanks for the article. There are a lot of ways to make beauty salons in Mississauga more profitable. And I think you've covered almost everything. http://www.scissortalk.com


Mitch Alan profile image

Mitch Alan 3 years ago from South Jersey

Having been in the industry for over 20 years on the distribution and marketing side of the equation, I have taught and written on the subject. One thing to remember is that you must make establish a compentation plan for your staff that both encourages new growth business through proper incentives including commissions on services as well as retail and the upselling of new services and garners loyalty from your staff. The other is to institute a well developed referral system to cost effectively increas your client base. Keep Hubbing


businesstrader profile image

businesstrader 3 years ago from Sydney, Australia Author

Thanks for the feedback Mitch. Great input!

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