Importance of Persuasive Skill


Importance of Persuasive Skill

Persuasion is an act or the means of influencing the minds of others toward what you offer or to abide with what you like.

Typically, considerable weight has been put upon the importance of persuasion as a necessary characteristic of good salesmen. There is no doubt that this ability is important for the salesmen to have in order to sell merchandise. There is a demand for a salesman who is known as a persuader for it will mean bigger sales.

With the technological and scientific progress of the past decade, however, there has developed a need for the salesman who is an expert in communicating information about his products. This purveyor of information may well be in a position to help create needs for the prospect. The Dupont Company cites the case of a salesman who introduced a new water repellant chemical to a paper bag manufacturer who in turn sold a new high wet-strength bag to an ice company. High-level persuasion ability, then, is vital for a salesman to possess if he wishes to sell for companies which produce many new and changing scientific and technical products or services.

More by this Author

  • Management Theories

      The entrepreneur, as a manager, controls the human and non-human resources in such a way that goals are attained. Many concepts, skills and approaches have been scrutinized relating to management. These...

  • Bases of Credit

    Bases of Credit The word "credit" has been derived from a Latin word creditum. It means trust. Credit refers to the ability to acquire something of value like goods, services, money, or securities at the...

  • Branches of Biology and Their Meaning

    Biology is the study of living organisms and there are many subfields of study under that umbrella. From anatomy to zoology, there are more than 30 different areas of study under biology.


No comments yet.

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.

    Click to Rate This Article