Increasing Marketing Effectiveness with Blogs
Marketing Blogs Anyone?
Marketing with Blogs
If you are a small business owner or Internet marketer who has seen the ray of light emanating from the Internet and are tracing it back for more advertising exposure, you've likely heard about the effectiveness of "Blogs" in helping achieve that goal. It is a known fact that many people have effectively used blogs to either propel their main product or opportunity thus creating substantial incomes .... an obvious appeal to any entrepreneur.
What is a blog and why all the hype about them?
Blog ... even the word seems strange until you realize where it comes from! Basically it is an acronym derived from two words: "web" and "log". Blogs are websites where the owner maintains an ongoing log of content about a subject or set of subjects important to them. It serves as a venue where the individual expresses their opinion or provides information in an area of expertise (whether it is real or perceived is sometimes questionable).
Many blog hosting sites enable the blogger to select one of numerous potential designs and format to fit an individual's taste and specific needs; another feature that adds to the appeal of blogs. Oops, and an even more significant attribute to blogs, many, if not most of the host sites provide either FREE or low-cost access (I thought that may put a smile on your face). Some of the more "blog specific" free hosts include: WordPress, Blogger, and LiveJournal; free website/blog hosts including: Weebly and SynthaSite; and low cost sites: SquareSpace and TypePad.
One last feature that also tends to make blogs an attractive option for marketers; they are dynamic, not relatively static like conventional sites. Readers are encouraged to comment on your "words of wisdom" therefore making this form of website a form of social networking thereby enhancing feedback and creativity.
OK ... Ready ... Set ... BLOG!!!!
And it's that easy .... well .... almost.
Though the mechanics of actually getting to a host; creating a blog; the initial set-up is very straight-forward (you can use HTML but you don't have too); and even entering your "words of wisdom" to be displayed for all the world to see, you need to give some fore-thought to your ultimate purpose.
When using the blog to provide a message carrying your "value content" as part of your marketing plan, you'll also want other features on that page. These features should include links to other information sources, sign-ups for your newsletter or free reports (lead capture), RSS feeds, etc. to add value to your visitors. Be sure to visit the blogs of experienced marketers and consider the layout of their blog site before you dive into creating all of your important postings. It is possible to change the format/layout of the site at anytime but it will be far easier to spend time on page design in the earlier stages of blog creation rather than later.
Final Countdown to Blog Launch ... 10 .... 9 .... 8 .......
You've made it!
Format set, several blogs of value-added content posted, links to other content and widgets added, lead capture established. Next step - you hit the "Publish Button" and wait with heighten anticipation for the masses to pour in and swoon over the results of your effort. So off you go to work on other pieces of your plan, do a little networking, some social bookmarking and a few other things that were partly neglected during your passionate blog set-up. Having the patience of Gibraltar, you just know that when you check back on your new blog's stats the visitor numbers would reach the stratosphere!
Heart-pounding, you check the blog's stats after a few days and what do you see:
"Number of Visitors: 3" and when you check your contact manager, nary one entry .... A really big sigh utters through your clenched teeth.
And a voice resonates in your head ..... But, but ... blogs are supposed to be great, highly ranked by the search engines, sought out by all the newbies and struggling network marketers ...... aren't they?
And even though the answer to all your questions are yes, there is one very LARGE qualifier! Like most marketing efforts on the "Web" it take both time and other key activities to establish your presence on the Internet.
Key Factors and Activities to Help Build Traffic
Following are several techniques to assist in "increase your readership and build your leadership". Keep in mind that the list is structured such that each successive technique build on the previous one. When successful, these techniques not only provide a regular stream of visitor and followers but also lead to "word of mouth" advertising by your readers.
1. Several of your blogs need to be "foundation pieces. A foundation is the main supporting framework in anything we build. Similarly, at least four to six of your blog posts need to set the foundation for your overall blog environment. These foundation articles usually consist of longer (several hundred word) pieces that provide "high value content" to your readers. Blogs focused on useful, practical content and "how-to" articles definitely fill this niche and also provide long-lasting drawing potential. Remember to add additional "foundation" blogs to the mix as the quantity of your postings grow and your blog matures.
2. Keep your blog active. It is usually best to keep a steady stream of blog posts flowing to your site. Many prominent bloggers indicate one per day is essential, especially in the early days of establishing your blog.
3. Select a meaningful and "easy to remember" domain name. The blog sites provide a modified version of their standard URL that will include a name you select. Even if you take care in selecting a name that makes your blog's URL easy to remember, a far more professional approach (when the option is available) would be to purchase your own domain through a service such as GoDaddy with a ".com" extension and set the forward to your blog site.
4. Be an active "Blog Networker". After getting your blog site set with your foundation articles, other shorter content posts, links, widgets, and so forth, start visiting blog sites with similar content and post your comments. Blog comment widgets usually request that you provide your name, email and web or blog site URL as well as the actual text of your comment. This places the web address of your blog in plain view of their readership; an obvious benefit in marketing your blog!
5. Welcome others to comment on your blog. No you are not trying to increase the number of "back-pats" you receive. Here you are trying to get readers to make a constructive (at least hopefully) critique of your content. When newbies and new visitors see this positive feedback and interaction, it provides an added sense of credibility and often results in the visitor becoming a regular reader.
6. Submit your foundation articles to article submission sites like EzineArticles. Once it's published, others can then take and republish your article on their newsletters, sites, etc. EzineArticles includes your resource box containing a short description and the link to your blog in addition to the article content. Each time the search engines find links on the article pages that point back to your site, it increases your blog's ranking by that search engine (a nice SEO tactic).
Implementation these techniques is not overly difficult but they do take time to complete and there will be a lag before you start seeing the impact but when it happens sighs change to smiles :-) .....
Remember to keep your posts flowing on a regular and consistent basis (for your readers and the search engines) and intermix an occasional foundation article to enhance the content value of your blog. In time your blog readership will grow enhancing your leadership qualities and even better, the whole process is reproducible and highly teachable ultimately leading to success for all following you!
Wishing you the best in all your ventures .....
Links of Potential Interest
- Blog marketing - Wikipedia, the free encyclopedia
Wikipedia description of blog marketing ....
- How To Make Your Blog Popular
Blogging is fairly mainstream these days, isn’t it? I mean, your Gran probably even knows what it is, and that’s a far cry from just a few years ago. If you’re thinking of starting a blog, or if you...
- Increase Blog Traffic: How to Explode Blog Traffic!!!
Create blog with loads of traffic, Increase blog traffic, Explode blog trafic. This blog exists to help bloggers optimize their blogs with content, rss, and everything spicy and nicey for one final goal :: To be the Supreme ruler of the Blogging Worl
- Online Marketing Blog
TopRank internet marketing blog on the intersection of digital PR, social and search engine marketing.
- Buzz Marketing with Blogs by Susannah Gardner
This blog is the companion Web site for "Buzz Marketing with Blogs for Dummies," a book for business professionals looking for answers and solutions for business blogging by Susannah Gardner.
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