Internet Marketing: How To Do It?
Internet marketing, as defined by Wikipedia, is the marketing of products or services over the Internet. It is also referred to as web marketing, online marketing, or eMarketing.
So, how do you go about marketing on the Internet?
Ask that question of an Internet marketing guru, and he will tell you that he has found the technique of generating tons of traffic to your site, and you can have his secret for $29.95.
Ask an SEO expert, and he will tell you that he can teach you how to get to the top of the search engine rankings for your selected keyword.
Look around the net and you will find websites that will submit your site to hundreds of search engines, directories, classifieds and many more. And they will even throw in a couple of free ebooks if you would sign up in the next 24 hours.
In the newspapers, I read of teenage girls who set up blog shops and were earning hundreds of dollars in their first month.
I can go on but I think you know that there are many, many ways of making money through Internet marketing, and all the ways are valid and they have made many people a lot of money.
Take a step back now and consider the teenage girls that I read about in the newspapers. When they setup their blog shop, they probably told their friends, who told their friends, and the blog shop took off. The girls probably needed a little help in setting up the shop but the rest of the marketing was essentially done offline.
Or, consider the situation of a Chinese programmer with a limited command of English. He probably won't want to try article marketing, and would fail miserably even if you did try. But with his analytical mind and programming background, he might do very well at SEO.
The point that I'm trying to make is that you and your business are unique. You have your own strengths, weaknesses and resources, unlike any other. Similarly, your business also has its own unique characteristics.
Internet marketing is but a tool and it is up to you to decide how you can best utilize this tool to reach the goals of your business.
So, coming back to your question, I have no answer for you. Only you have the answer.
My advice would be to spend a little time accessing your strengths and weaknesses, and the resources you have available. Do the same for your business. Then educate yourself on the promotional resources available on the Internet, and their characteristics.
Once you have done all this, formulate a game plan and you are good to go.
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