What is Kontera? How it will provide earning for us?

What is that weird little advertiser called…COnTeerrra? Am I even saying that right? Kon-ter-a, maybe its Ko-nter-a? Well that’s not important, the good thing about being on a computer is that you don’t need to pronounce it, just spell it right and hope for the best. Anyway-you’re here to learn about Kontera. What it is, how it will make you money, and why use it. It really can bring in cash, lets see if I can’t educate you a little about Kontera!

Warning: I can not teach you how to say it if you don’t know, sorry but that I can’t do because I don’t know if I am saying it right =).

What is Kontera?

Kontera is the leading advertiser of in-context ads. There ads are PPC just like ad sense and many others. But Kontera is different. Kontera’s ads are in-text ads that make a pop up window with the advertising content by rolling your mouse over it. They introduce a new way of advertising.

Kontera’s advanced system on in-text pay per click ads guarantee the highest degree of relevancy between content, keywords, and ads! There system is called ContentLink. What can ContentLink do for us? Let’s see:

ContentLink Provides:

Kontera ContentLink

This is Kontera's in-text technology!
This is Kontera's in-text technology!

  • Better Relevancy Delivering an Improved ROI – Kontera’s advanced Pay Per Click Advertising technology guarantees the highest degree of relevancy between content, keywords and your ads. That’s why ContentLink™ gives your ads better conversion rates, improving your ROI.
  • An Informational User Experience – The cognitive association between the keyword and your ad improves the click-through and conversion rates in your ContentLink™ keyword link.
  • Branding with Logos and/or Images – ContentLink™ Ads allow you to add a logo, image or other graphic elements which are seen whenever the reader mouses-over your keyword link.
  • Cost Per Click Accountability – Even when a user mouses-over your keyword link and is exposed to your brand, you only pay when a customer actually clicks on your ad. To change your placement, change your bid for placement just like you do with other PPC advertising programs.
  • More Characters than other Pay Per Click Ad programs – Tired of the headaches you get trying to fit your sales message into a PPC text ad? ContentLink™ gives you more characters for your ad than ANY leading PPC ad program.
  • As Easy as any Pay Per Click Ad Program – Update your In-Text Advertising campaigns or placement bids in minutes with the help of Kontera’s dedicated account management and customer support teams.
  • Advanced Auto-Optimization and Geo-Targeting – Kontera’s technology enables campaign auto-optimization of keywords to content to improve your campaign results as the system ‘learns’ your marketing needs. International Geo-Targeting further improves your relevancy and in turn, your results.

How will Kontera earn us money?

Kontera is like ad sense, they use PPC (Pay Per Click) advertising. If a user clicks the ad you get a commission from referring them to that site. A simple way of looking at this is Google Ad Sense in Text ads, and the company is Kontera and not Google.

(Note: Hubpages Team conducted a test and the results is 10-20% in revenue increase!)

The inside workings of Kontera, How there technology works!

· Extraction: A typical analysis process begins by extracting all the relevant page content and attributes, including: text, HTML properties, location on page, URL, Title, Meta tags, custom Meta tags, etc. Every such attribute conveys a specific weight to the algorithms that analyzes the data.

· Discovery: The extracted data is then scanned through the discovery process in relationship to the proprietary taxonomy and via a dynamic part-of-speech analysis to identify keyword relationships and significance.

· Classification: The page and its best matching keywords are classified with their best matching topics, and both keywords and topics are scored for relevancy.

· Ranking: The resulting output of keywords and topics are then ranked, based not only on keyword and topic relevancy but on other parameters as well. These parameters include: topic and keyword conversion rate and click-through rate, advertisement CTR, advertisement conversion and revenue potential.

· Self-Learning Optimization: The self-learning and tuning module automatically performs yield management and optimization. This process is based on real-time analysis of user reactions to specific keywords, topics, and ads as they relate to specific web pages and topics. In Text Ad impressions are then re-distributed in order to assign more impressions to the keywords that are performing better. This self-learning stage completes the cycle of Kontera´s contextual advertising technology granting it its unique

Questions & Answers:

Q. Did you see whether there is a threshold earnings level at which you have to reach before payout (like Google)? -asked by New Day.

A. Yes, there is a set limit of earning $100 before a payout for that month.

If you have a Question I will do my best to get an answer and I will also add it to this section. To ask me simply leave a comment or contact me here. (Make sure you read it right and include the . and _)

Now you know what Kontera is, How do you sign up?

Good Question, to sign up for Kontera you need to go to THIS SITE (http://www.kontera.com/ads-for-site/become-a-kontera-publisher) and fill out an application. It’s that simple! Once approved just import your affiliate code on Hubpages and your ready to advertise the Kontera Way!

Copyright Infomation:

All bulleted infomation, and image Copyright Kontera.


Kontera In-Text Ads

Thank You for reading my Hub!

Just as an ending note, many people have had problems with Kontera. Personally, I think it should only be used as a fill-in for Google Adsense, if you can't put adsense on a page OR if you can't get an adsense account. I leave Kontera on one Hub so I keep the account open, but a company that has the right to keep your profits if there under $5 a month really isn't that great.

I appercaite all comments! Please tell me what your thinking or if you like\dislike the Hub!

Check out my other Hubs HERE!

More by this Author

Comments 60 comments

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oberbreckling 8 years ago

very nice placement of capsule and text layout

Trsmd profile image

Trsmd 8 years ago from India

Thanks for posting for my Request.

Louie Jerome profile image

Louie Jerome 8 years ago from UK

Useful hub. I tried to sign up but I can't get the application form to accept hubpages url, or my profile details! It keeps telling me to insert a valid url: http://hubpages.com/affiliates

This is the one shown in the Hub instructions. Any ideas?

thranax profile image

thranax 8 years ago from Rep Boston MA Author

So far a lot of people have that problem. Read through this fourm and state that your also having problems with it. They are working on a solution this is all you can do for now. I had the same problem but I kept trying over 20 times with FireFox version 2 and I got it. Here is the fourm post about this topic:


Hope it helps!

Louie Jerome profile image

Louie Jerome 8 years ago from UK

Thanks, I will go and look.

profile image

Adam York 8 years ago

Good I was wondering it was. Now I know :)

SparklingJewel profile image

SparklingJewel 8 years ago from upper midwest

ignorance reigns in my world about this stuff!!

How can I be assured they will provide relevant ads? ebay and amazon haven't?

compu-smart profile image

compu-smart 8 years ago from London UK

I have just signed up and await my email conformation.. Kontera must be a good and reputable company if hubpages has implemented it here.

I'm off to gmail...again!

Thanks for this information;)

gjcody profile image

gjcody 8 years ago

Sounds like some good information. I will look forward to reading more about this information. Thank you for sharing ...my best to your and your health!

Cassandra Senior profile image

Cassandra Senior 8 years ago from Illinois

I ALWAYS wanted to know how Kontera worked. Thank you! I'm going to start implementing is instead of ebay and amazon.

profile image

multimastery 8 years ago

I'm currently testing out Kontera on one of my blogs and just like you... I still have no idea how to pronounce it LOL... I probably will eventually incorporate it here on my hubpages too. However, I want to use the monetization options provided here at HubPages tastefully - not just stuff everything in at once i.e. Adsense, Kontera, Amazon, Ebay, etc.... I think hubs will start to look wayyy too commercial & cluttered then.

GoogleCashMoney profile image

GoogleCashMoney 8 years ago from Mumbai, India

Great Information. Cheers

mymoney26 profile image

mymoney26 8 years ago

Great Information and very helpful. Thanks

cowgirljess profile image

cowgirljess 8 years ago from Nor Cal

thankyou for the helpfum info

New Day profile image

New Day 8 years ago from Western United States

Thank you for explaining Kontera in more detail. Did you see whether there is a threshold earnings level at which you have to reach before payout (like Google)? New Day.

desert blondie profile image

desert blondie 8 years ago from Palm trees, swimming pools, lots of sand, lots of sunscreen

Thanks for explaining this!

compu-smart profile image

compu-smart 8 years ago from London UK

I have just checked my Kontera account and i have made 5 dollars already!! I had only allowed Kontera ads on one hub for trial purposes,and i will be adding to more;)

profile image

EricC 8 years ago from Sacramento

Thanks for the article. It seems like this might produce more relevant ads.

starcatchinfo profile image

starcatchinfo 8 years ago


starcatchinfo profile image

starcatchinfo 8 years ago


quicksand profile image

quicksand 8 years ago

Hi Thranax,

Thanks for the info. Well I have not seen many or any kontera enabled hubs. This led me to investigate at the forum. I subsequently disabled kontera from my sites, as I had the impression that the pop ups caused by mouse-over may annoy viewers.

Would you advise me to enable it once again? cheers :)

jvillekid profile image

jvillekid 8 years ago from Michigan

Is it true that if you make les than $5 in a month, Kontera has the right to keep that money? I think that is how I understood it when I read their terms.


edu 8 years ago

nice info...

st0ked profile image

st0ked 8 years ago from Home

hi..how can i add those kontera tags to my hubpages? thanks

Becca's Blog profile image

Becca's Blog 7 years ago from A Cornfied in the Midwest

I understand this affiliate program in a much better way now.

Becca's Blog profile image

Becca's Blog 7 years ago from A Cornfied in the Midwest

I understand this affiliate program in a much better way now.

profile image

J Mockridge 7 years ago

Thanks for the info.

Peggy W profile image

Peggy W 7 years ago from Houston, Texas

Very interesting. What about multimastery's query about having too many things attached to the hubs and looking cluttered? Do you enable all of them? Or which do you think are the best?

pingdu 7 years ago

thankyou for the helpfum info

ChRiiStiOn profile image

ChRiiStiOn 7 years ago from Cape Cod Mass

nice thanks bro!

localgoogleguru profile image

localgoogleguru 7 years ago from Frederick Maryland

Thanks for the lowdown on Konterra, you don't see many well thought out explanations of what it is and why one would want to include it. Previous to finding your hub the only info I found was a rather lukewarm sort of "it doesn't pay much but it pays something" website I found on Google.

I'm no stranger to websites but my hub experience is relatively short. I learned a couple of useful things from your hub that I'm incorporating on my hubs:

1) You had the foresight to add a "Thank you for reading my Hub". I'd not thought of giving thanks to people who took the time to read my stuff... now I feel as if I was pretentious without being thoughtfull enough to include such a small but appropriate ending to a web offering.

You thought of it before me, but imitataion is the sincerest form of flattery and I'm imitating your ending from now on.

2) You created an external website to list your hubs.

Now why didn't I think of that one as well?

I'm in the search engine optimization business and I missed that opportunity... more flattery by way of imitation in the pipeline.

I'm your Hub fan now:o)

Are you on facebook as well?


arun kuruvilla profile image

arun kuruvilla 7 years ago from Kottayam

thank you for your advice.

MrCheesefish profile image

MrCheesefish 7 years ago

Thanks for the info! But one question. Do you have to pay Kontera for anything?

thranax profile image

thranax 7 years ago from Rep Boston MA Author

No, you do not need to pay them anything unless YOUR the advertiser.


Terryandco profile image

Terryandco 7 years ago

How do you get paid via Kontera? Do you have to sign up like you do with Adsense?

amaine profile image

amaine 7 years ago from USA

Hey, thanks a lot for giving us relevant information. I have even ignored Kontera, but thanks to you, I would be signing up and be able to get more money over the internet. It's nice knowing someone who posts relevant information.

roadlady profile image

roadlady 7 years ago

Thanks for the great info. I'm going to check it out now, I had just ignored it before.

BL Tween profile image

BL Tween 7 years ago

Im just glad I an not the only one who doesnt know how to say it! I understand it now, Thanks, BL

sutrapu profile image

sutrapu 7 years ago from kuwait

its a good article.

travel_man1971 profile image

travel_man1971 7 years ago from Bicol, Philippines

Thanks, thranax. I really need this info since I'm still a newbie to the iWorld. Nice avatar, too.

acanderson24 profile image

acanderson24 7 years ago

Thanks for the info....good article....

mailxpress profile image

mailxpress 7 years ago from New York

Yes, Kontera! Using it as an additional way to earn revenue is unbelievable. I joined a couple of weeks ago, placed the code on all of my Blogs and Websites and submitted the proper info in my Affiliate Settings here at Hubpages. I love it and have already earned a few dollars. I'm sorry it took me so long to try it out.

If your here to learn about Kontera I have another excellent pay-per-click network and it's free to join AND you can use it with Adsense and Kontera. Visit my profile to find a link to Chitika. I joined a few days ago and it's another excellent freebie. Thanks for the Hub, you explain Kontera perfect.


adsensesecrets profile image

adsensesecrets 7 years ago from Ontario, Canada

I dont see any Kontera on your site?

thranax profile image

thranax 7 years ago from Rep Boston MA Author

@adsensesecrets I don't wish to use it on this page, I forgot which Hubs I have it turned on for, but it can be on any hub you like.


tim-tim profile image

tim-tim 7 years ago from Normal, Illinois

Thank you for the informative hub! Call me stupid! I am still learning. I have signed up for Kontera but I have not earned anything. I understand the fact that you have to earn $100 or more a month before they pay you. I have nothing. Don't know if there is something else I have to do or what! I wish this is less complicated!

activewriter profile image

activewriter 7 years ago from Heber Springs, Ar

Thanks, great info.

profile image

samsreviews 7 years ago

I've just had my account declined by Kontera, something about my website site not being to the right standard. well, they never asked me for a website, so not sure what their automated email was all about

profile image

joanielulu 6 years ago

Great Hub! I will be back to see more of your Hubs.Thanks for the info on Kontera.I will trying it out

kenneth godin profile image

kenneth godin 6 years ago from canada

very well done!

cupid51 profile image

cupid51 6 years ago from INDIA

This is very useful for me! I was searching for searching for such information! Thanks.

Dobson profile image

Dobson 6 years ago from Virginia

I am glad i read this so i can save the effort of trying to get Kontera set up on my hubs.

SteveoMc profile image

SteveoMc 6 years ago from Pacific NorthWest

A simple search led me to this hub. Nice content and hopefully helpful...going to Kontera right now. Thanks

swati 6 years ago

great information. nic hub.

DowntroddenInDC profile image

DowntroddenInDC 6 years ago from Houston, TX

Normally my links are completely unrelated to the content. Additionally, the pay rate is so abysmal it's barely worth having (even with a $100 payout, it could be years before you see a penny)..

I guess it doesn't hurt to add it to everything, but it definitely doesn't help either!

megsshere profile image

megsshere 6 years ago from California

Thanks Thranax...This article was very helpful. I've created a Kontera account now. Let's see how it helps me.

KMSo profile image

KMSo 6 years ago

Thank you so much. That was very helpful.

Treasuresofheaven profile image

Treasuresofheaven 6 years ago from Michigan

Thanks thranax, this is great.

chinemeremz profile image

chinemeremz 6 years ago

It took me two years to find this wonderful hub, richly written and well researched. But if I may ask "are you a staff of Kontera?"(lol). You did great justice to this topic I really enjoyed reading. Hope to get more of this kind of info soon.

RetailRich profile image

RetailRich 4 years ago

I'm not even sure what URL they want. Is this for each individual hub page or is this my profile page—or what?

RetailRich profile image

RetailRich 4 years ago

Where is my affiliate code and which URL should I use?

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