Nail Technician Marketing -Making Your Beauty Business Survive During a Recession
Nail Technician Marketing Strategies to Survive a Recession
With today's economic challenges everyone is pinching pennies and cutting back. The first to get cut from the spending budget are nail technicians, cosmetologist, personal trainers, massage therapists and hair stylists to name a few. Often when these services are cut it's due to people not seeing the value in maintaining these services when money get's a little thin.
Now, more than ever, is the time to spruce up your marketing. Just because it's a recession does not mean your services are not needed. Folks are looking for ways to feel good, cheer up, and escape from the headaches that a recession can bring. Also, people are looking for jobs and want to look good when they go in for an interview. Help your business survive by maintaining a high level of quality service that has value and worth every penny of your clients hard earned money.
Create value by being Different, creating Ambiance, and giving your client an Experience when they come in to see you. Make your salon a place to get away from it all, get pampered, relax and unwind, for example.
To make your establishment the talk of the town, serve them a beverage and/or some fruit while they are being serviced. Adding things like a spa hand treatment with a hot-towel wrap, a spa foot massage, or a 5 minute shoulder/neck message as part of their beauty package is another way to create value and worth.
By over delivering on your services and giving customers more than what they expected is an excellent way to keep clients coming back.
Also, to keep current clients coming back, have customer loyalty programs in place by rewarding continued service with freebies, gifts and discounts. Customer loyalty programs such as punch cards that give the 10th visit free or at a deep discount is way to reward clients and say "Thank you" for their continued business. The idea is to give them a reason to want to keep seeing you and being able to "afford" the services they like.
You can also ask clients for referrals. By simply asking your client if they know any one that would enjoy your service, it can lead to a few new clients for you. So don't overlook referrals as another way to stay ahead of a recession.
If you are not busy, use your downtime to call on past clients you have not seen in a while and invite them back for their favorite service. Email your client list with your "weekly specials" announcement to entice them to come in too. Soon you'll see your efforts payoff when folks start coming in from your phone calls and emails. Just this little bit of effort is all it takes to get people in to see you!
When you are out, talk to people about your salon and offer a free mini service or discount (for example) to everyone you talk to. Try to get as many folks through the door as you can. Once they're in, book the next appointment and turn them into long term clients!
Don't forget social media sites such as Facebook, there are a lot of folks you can connect with there as well. Use this as a way to talk about all your doing in your salon and showcase your work with photo's and/or video's. You want to entice people to come in without appearing as if you are trying to sell them. Never sale, just share your love of beauty. This is definitely a must for attracting people to you and your beauty business.
Whether you work in a beauty salon, nail salon, have your own staff or work from home use these Nail Technician Marketing Strategies to stay focused and stay one step ahead of the rest. Sometimes, you have to be pro-active and be a go-getter to make things happen.
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