Market Your Small Business by Using an Email Newsletter Campaign

An Online Newsletter Can Promote Your Business

Want a surefire way to increase your business this year? Implement a newsletter email campaign; it's inexpensive, keeps your name in front of your prospects on a monthly basis, and attracts news prospects.

Let's say you are a nutritionist and you want to increase the number of clients in your practice. You have all these business cards that you have accumulated from the various networking events that you have attended. By strategically emailing your prospects, you will be way ahead of your competition. Now coming up with a monthly online newsletter is a daunting job for some entrepreneurs; their main concern is where will they have the time to put a newsletter together. How are they going to write all that content each month? What are they going to write about?

Find an Email Newsletter Service and Plan a Campaign

Relax, you don't have to write the newsletter, an email newsletter service will happily put together a newsletter for you at a low fee and they will offer you a selection of articles so that you can customize your newsletter to your satisfaction. Your role in this effort is to plan a mix of interesting articles so that your prospects will look forward to your newsletters and that these newsletters will attract them to your business.

To look for an email newsletter service you might want to ask for advice from fellow entrepreneurs. As an owner of a small business, you should be part of your local chamber of commerce and you can ask fellow members for advice or perhaps even one of the members provides that service and can offer you a great deal on a package. Before you commit yourself ask for samples of their product and ask if you can talk to a couple of their customers so that you can ask their opinions of the service. A legitimate business should have no problem providing these items.

A sample newsletter campaign might look like the one below where each month you feature a specific article that addresses a health, diet or nutrition concern.

  • January: Easy ways to Implement and Maintain Your Diet by Planning Ahead
  • February: Heart Healthy Foods that You Should Incorporate in your Diet Year Round
  • March: How to Make Sure that you are Eating Enough Green Vegetables
  • April: Getting the Most Nutrients Into Your Salad
  • May: Juicing Vegetables and Fruit to Increase Your Energy
  • June: The Role of Dairy in Maintaining Bone Density
  • July: Eating More Protein for a Strong Body
  • August: Using Fruits to Provide Nutrients while Minimizing Sugar
  • September: Optimizing your Iron and Vitamin Intake by Eating Soup
  • October: Preparing You and Your Family for a Healthy Holiday Season
  • November: Nutritious Side Dishes and Desserts to Have at your Thanksgiving Table
  • December: Healthy Christmas and New Year Entrees

It's important to choose articles that are appropriate to your business and your audience. Not all businesses are the same (even within the same field) and if your message hits the wrong target, then your campaign won't be effective.

Have a Clean Email Newsletter Format

Make sure that your newsletter format on the screen is clean and not cluttered; that your business name, your contact name, logo, and most important, your contact phone number is clear and prominent. It should be easy for your reader to navigate your newsletter. The newsletter should be brief. Don't try to stuff your newsletter with so much information, many people don't have the time nowadays to go over every webpage.

Once you have the articles planned ahead, then complete your email campaign by hiring a company, again for a nominal fee to send those emails for you. Again, there are many businesses who will happily be able to do this for you instead of you using your precious time to email your newsletter to your prospect list. Constant Contact is one company that is familiar to many entrepreneurs. They allow you to market while you can concentrate on the the thing that's important for you: managing your business.

Also, don't forget to put your online newsletter on your website. It's a great way to attract new leads and further increase your prospect list. By implementing an email newsletter campaign you will easily reach more people who will think of you first, when it's time to use your service.

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Comments 9 comments

screation profile image

screation 6 years ago

website and email newsletter which cost about a buck fifty a day when figuring in internet access, happened to be our biggest marketing success. Media like newspapers, radio and television are fine for big companies but if you are a small to medium size business then you need to create an effective web-based marketing plan.

Flightkeeper profile image

Flightkeeper 6 years ago from The East Coast Author

Yup, it works!

TnFlash profile image

TnFlash 6 years ago from Tampa, Florida

Great Hub! My wife is a Realtor and we are considering publishing a newsletter to increase her sales. Thanks for the advise!

Flightkeeper profile image

Flightkeeper 6 years ago from The East Coast Author

Good luck to you and your wife Tn!

Money Glitch profile image

Money Glitch 6 years ago from Texas

Great hub Flightkeeper! I like that you showed the newsletter going out only once a month. I like small businesses that adhere to this routine. However, here lately it seems that many businesses have taken e-mailing to the extreme.

I have some business owners that e-mail me 2 to 4 times a week. Which is way too much contact for me! Needless to say, I've created a junk folder for them. :) Thanks for sharing your insight!

Trusted Marketing profile image

Trusted Marketing 6 years ago from Charlotte, North Carolina

Good Newsletter ideas. Like the outsourcing.

Flightkeeper profile image

Flightkeeper 6 years ago from The East Coast Author

Hi Money, you definitely don't want the newsletter to become spam, that's why it should be brief with one main idea that you want to communicate.

Hi Trusted, outsourcing is a good way to go if you want to focus on your business.

Thank you for your commments.

Tom T profile image

Tom T 6 years ago from Orange County, CA

Thanks for the idea...or the reminder. This is such a great marketing technique but it is a lot of work to collect the names etc. Takes time but the payoff is long lasting. I like the outsourcing idea too.

Flightkeeper profile image

Flightkeeper 6 years ago from The East Coast Author

Hi Tom, once you put it in place, it's a great way to keep in touch with prospects.

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