Types of Brand Differentiation- CSR Marketing Strategies and Elements
Finding out what sets your brand apart from others may not be as easy as you would think. You may think of your organization in a certain way. However, your customers don’t necessarily have to see you in the same light. What makes you their brand of choice may be different from what you think.
Branding and Differentiation
You will have to probe deeply to find out why they really keep doing business with you month after month. Clients who have been with you for years can easily list several reasons why they have made that decision. The information they give will help you to meet their needs even better than before.
Each Person is Unique, Every Company Has Something New to Offer
The same applies to individuals who are aiming to position their personal brand in the marketplace. Any professional in any field should figure out what makes them unique. This allows them to earn more, just as a business that has determined what makes it special usually generates additional revenue as a result.
What is Branding?
Figure out what Makes you Different
For example, if you are a school teacher, you may think of yourself as an excellent physics teacher but you don’t know what makes you different from the other top notch physics educators who are sharing knowledge with students across the world.
When you ask your students why they prefer you over others, they may give you ideas that you never thought of. For example, they may say that you are the only expert they know who takes the time to create humorous informative short animated films that help them to understand difficult concepts better.
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