Mass Money Makers Review Of Sales Tactics

Mass Money Makers Review Of Sales Tactics

Many of the recent ClickBank launches have been met with quite a bit of hot controversy. And one of the reasons he Mass Money Makers launch is no exception.

In fact, in many ways some of the sales tactics were more clever, more subtle, and perhaps even way more controversial than some of the sales tactics used in other launches. But that also made them more interesting, too. And probably is what has created such a firestorm of debate over some of the sales practices used in the launch.

This lens goes over a few of the more controversial aspects of the launch.

Mass Money Makers Limited Copy Claim

One of the more controversial aspects of the Mass Money Makers sales process was the claim that there were only 200 copies of a piece of software that would ever be distributed. But as far as I could tell in the Mass Money Makers review of the sales practices I did at the WorkAtHomeTruth site that "Only 200" copies claims has been going on far too long for any reasonable person to think that only 200 copies were actually distributed.

The following video goes over history of Mass Money Makers 200 copies sold claim through the use of Google cache and sales pages. There is also a video that shows the amount of controversy over at Warrior Forum about the Mass Money Makers launch.

Mass Money Makers Review Of 200 Copies Sold Claim

Is Mass Money Makers Using Deceptive Advertising?

While there are many inconsistencies within the Mass Money Makers sales process that I can't rationally explain, whether or not the FTC would consider them to be deceptive advertising practices is another question.

If you want to try learn more about how the FTC thinks about such things, I highly recommend you read the FTC's Deception Policy Statement. In one of my email correspondences with Lesley Fair, an attorney with the FTC's Bureau Of Consumer Protection, she told me, "One of the best summaries of what makes an advertising claim deceptive us the FTC’s long-standing Deception Policy Statement."

The FTC also provides an Advertising FAQ's: A Guide for Small Business, which starts as follows:

What truth-in-advertising rules apply to advertisers?

Under the Federal Trade Commission Act:

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.

Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.

What makes an advertisement deceptive?

According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:

  • Is likely to mislead consumers acting reasonably under the circumstances; and
  • Is "material" - that is, important to a consumer's decision to buy or use the product.

If you're a small business engaged in advertising you may want to read through the full Advertising FAQ's: A Guide for Small Business.


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