Internet marketers telling lies.

Lying good and bad.

I will cast the first stone. My esteemed reader ......

You do not always tell the truth!

OK, I don't either, which is why I am still alive and able to bring you some truth about the real world of Internet Marketing!

I will be in the front row with my hand up to admit lying. Straight out.

The reason I have all of my digits and dangly bits has been my amazing ability and talent ... even genius when confronted with the most common used phrase in the female vocabulary, "Does my bum look big in this?"

In some cases answering that question honestly is suicidal!

On the other hand, if one tells lies about internet marketing to new marketers, one is apparently a Guru. Guru status allows all sorts of half truths to be told with the goal being to get your email address and then spam you till your nose bleeds.

Brad Pitt.

Real picture of your dating site man who describes himself as a Brad Pitt Look-alike!
Real picture of your dating site man who describes himself as a Brad Pitt Look-alike!

Internet liars.

The Internet has so many different types of liar, some lies must be searched for in the fine print of the sales pitch. Try to avoid doing so AFTER you have spent your money.

Often every word up to the tiny disclaimer down the bottom are lies.

At the bottom of our pile of liars-for-money we have the liars who pimp anything with a quid in it. (dollar in it) and try to feed their kids that way.

"Morals shmorals I want to eat and I'm not responsible for the mugs on the net who buy my worthless junk" sort of people.

I at least agree with the feeding the kids part!

My favourite is the Internet marketing liars who give you their secret to making money, because they just love people and want to see you take money out of their purse.

(Somehow this is best achieved by you giving them money.) Money they don't even need apparently.

Guru's or Liars by omission.

The "Guru" type are the great liars on the Internet. Not all of them, but a very high percentage!

They lie by omission by promising a method of making money that will change your life but provide only one or two part of the hundreds of bits of vital information you need to make it earn money. They leave out the bit about you spending $4,000 a week on advertising to get the results and little things like that, usually by saying something like. "The more you promote your blog/website/hubpage the more traffic you will get.

They also forgot to mention that you would be getting no traffic at all for quite some time even if you work both sides of your bum off.

Some so-called Gurus go after the very desperate. promises to change their life right now for nothing and they will be rolling in "it" by morning even if it's 3am. You'll have your money back before your credit card is cleared of the funds.

Change your life to what? you may well ask. ...... to become another of your victims?

Since Coke and the other big marketers dumbed down advertising to the base line it has been difficult for marketers to overcome the fact that it is very effective to talk down to the buyer, by telling them that what they desire is available only if they buy brand X. Coca Cola drawing the longest bow to connect their sugar-water soft drink to Sex Power and Money!

All marketers have had to deal with the fact that this crap works and has continued to work ever since Coke got in to marketing to the masses.

Not only does it work: It works better than any other marketing yet appeals to greed, jealousy and all parts of the lower self. Worth thinking about that!

The current Internet marketers have a dilemma.

if everyone who is making good money is using these things because they work, what else can we appeal to?

The resounding answer from the gurus is "Just do more of the same".

Ensure we use all of them at once! Greed, jealousy, vanity, the whole lot now seems to be the resounding answer.

It is still big red headlines and the dramatic over-statements.

The alternative? Little or no affiliate sales, no readers and no money. Not much of an online future would you say?.

I say lets start a movement towards less outrageous claims, less ego and more facts. I would like to see a product guarantee that is designed by the buyer.

Something like this may be needed for Internet marketing Gurus specifically.

  • "This item can be paid for out of your profit from using it free." No credit card number required.

or affiliates marketers.

  • "Do not pay for this product unless it performed as pimped on my affiliate sales page."

or marketing software sellers.

  • "Use this software for 12 months and pay me if it is feeding your family" and signed, Love John.

or ebook courses

  • No Freebies or fantastic gifts, I spent the money on software development

or for marketing software ad.

3 steps.

1. Use the software free. 2. Get results with the software. 3. Pay for the software.

Again you would need the No credit card proviso, and I would not be surprised to see variations on these in their ads.

The lies would soon stop!

Greed as motive

it is always easy to appeal to greed, there is so much of it.

We are not only greedy, but it seems that greed does not have boundaries.

The super rich never seem to be able to get to the "satisfied with this much" stage with greed.

Greed is never satisfied. It can't be. It is hardwired to be greedy, and requires diligence to deal with it in ourselves and our daily dealings with others, especially if we are unable to acquire as much as we need for more than the basics and feel cheated by life.

An Internet marketers dream is to get hits from those who feel cheated and appeal to their greed. Greediness has a "satisfy me now" quality that is an easy trigger for those in desperate need who will indeed be greedy if not for themselves for their children or other members of their family.

I guess the rich and powerful feel cheated too. After all they have to swim with their peers in a somewhat muddy pond and may not be able to afford a 3rd Learjet yet, and so feeling quite broke steal a few hundred million from the public purse. Quite understandable really.

No one goes broke appealing to the baseline. or as A famous movie maker once said, "You'll never go broke by underestimating the taste of the general public."

In conclusion I guess we have to change before our big time marketing mates will even start to. If it works don't fix it may be their motto, and I can't disagree with that..

The biggest liars of all.

At the top of the liars are the big corporate liars of banking, finance and funny paper. Anything with AAA on it has gone the way of breakfast cereal. (Where big means small and now AAA means really high risk crap.)

These heavyweights saturate the soil we walk on with their obnoxious over-hyped 5th rate products, and just compete gently amongst themselves .

Telephone companies, soft drink makers and all the dream weaver mealy mouthed spin doctors and weasel word specialists need a mention as liars of omission. Getting the real cost or value from their descriptions is a long reach indeed. I would need a lot of highly illegal drugs to believe any of it consciously, but my sub-concious? Evidently it is open to receive bull-dust if brain-washed long enough. I call this socially injected marketing.

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Comments 15 comments

agvulpes profile image

agvulpes 7 years ago from Australia

ernestshub, I agree with you completely the more I hear the more lies I get fed. I hate being told that I simply must have this product or that product . Its strange that I have managed to live to the age that I have reached and not even considered this or that product. I have now become very short with rude salespersons who will not take no for an answer.


sixtyorso profile image

sixtyorso 7 years ago from South Africa

Yes Earnest there are lies, statistics and damn lies. This ia good rant and so true!


earnestshub profile image

earnestshub 7 years ago from Melbourne Australia Author

Hello sixtyorso, thanks for the comment. I have a new software site full of overstatements. It drives me nuts, as I am not able to change the spiels they write for the software.

I am determined to solve the problem. Maybe by offering separate real reviews on my software site that do not claim to provide my customers with sex drugs and rock n roll!


agvulpes profile image

agvulpes 7 years ago from Australia

earnestshub, did someone mention sex, drugs and rock n roll. Oh damn I've been sold short again! Talk about Liars. I'm gonna have a look at that software site it may have something of interest. Earnest were is the link?


earnestshub profile image

earnestshub 7 years ago from Melbourne Australia Author

Hi agvulpes, thanks for the interest mate. I will not put a link in here, But if you got to my profile you will see the link near the top.I will be working as hard as I can to re-write some of the hyped language in the descriptions of the software sales blurb and will be using the software myself, so reviews will be accurate and honest when I'm finished with them.Revolutionary eh?


Whikat 7 years ago

Hi Earnetshub, I agree with some of the things you are saying here, but please do not lump all affiliate marketers in the same category. I either have tested all the products I promote personally, or I do my research on the product and company before I recommend it to anyone.

I always buy the products with a 60 day guarantee return policy. It the product does not measure up to what they said, after following all the directions, I have no problem asking for my money back. I also have had no problem receiving my money back since I already checked out the reputation of the payment processor. You are right there are a lot of lies out there, but if you look hard enough you will find honest marketers like yourself. :)


earnestshub profile image

earnestshub 7 years ago from Melbourne Australia Author

Whikat, apologies to all the good affliliate marketers out there! You are absolutely correct, (and pretty tactful too.) I wrote this hub a while back, I was pretty angry at the time and over-stated the case. I concur. I know quite a few good ones myself!


Antecessor profile image

Antecessor 6 years ago from Australia

I would say the worst liers are the "liers for jesus" band. At least we know that big corp are liers, and no one seriously believes them, creationism on the other hand makes me shudder.


earnestshub profile image

earnestshub 6 years ago from Melbourne Australia Author

And a lot of their "good works" are Government financed even in our fairly open Australian society we open government with the lords prayer. Have you seen how they then behave? :lol: like pigs in a pen!


mailxpress profile image

mailxpress 6 years ago from New York

Hi,

Good read. I came back to read it again.. Yes, Internet Marketers in general are liars and that is how they make big bucks but if they stop their method to continue to earn the money would stop too.

My niche online is Internet Marketing because I enjoy it. I feel someone like myself helps people to use the methods I use to promote online. I earn revenue with Adsense and Kontera here at Hubpages but I also earn from people joining from my personal affiliate links and if my referrals follow my lead continue writing online I earn from them too. I believe it's called residual income. It doesn't come easy nor does it come fast but if people like us stick it out for the long run we do create residual income.

mailxpress


earnestshub profile image

earnestshub 6 years ago from Melbourne Australia Author

Thanks for your nice comment mailxpress. I have some friends who are honest marketers like yourself, and they are all doing OK. Some of the big guys lack ethics though not all of them.


Hungry-n-Foolish profile image

Hungry-n-Foolish 6 years ago

The real bitter hub within all the sweeteners! Nice reading..


earnestshub profile image

earnestshub 6 years ago from Melbourne Australia Author

Thanks Hungry-n-Foolish!

A bit of sport eh?


Minnetonka Twin profile image

Minnetonka Twin 5 years ago from Minnesota

You have not only a gift for writing but such a sense of humor within it. I really enjoyed this honest portrayal of some marketers out there. I think in this age of computers and hi tech, we are all learning what is real and what is bull. I feel for the newbie on-line people that whip out their credit card freely only to be ripped off. Oh well, thanks for the hub:)


earnestshub profile image

earnestshub 5 years ago from Melbourne Australia Author

Thank you Minnetonka. I'm glad you got the humor. I find Australian humor gets mixed responses!

You know from 20 years online I have only gleaned a handful of decent ideas from hundreds of offers I have received from gurus. Forums and Google, Yahoo, MSN give better advice than most internet marketers. I still use only a handful of marketing tools, and have tried many that did nothing other than confuse me.

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