How to earn money through YouTube promoted ad videos

For advertisers- Why YouTube promoted videos?

YouTube has the largest number of audience on the web.

Hundreds of millions of viewers view billions of videos every month. Fifteen hours of videos are uploaded every minute. Would you like to get more views for your videos? Whether you are a film maker, musician or comedian, looking for new fans or businesses looking for ways to get the word out about your latest product, YouTube promoted videos is the tool that can help you get more audience.

When a user searches YouTube with one of your keyword, your promoted video will appear along side the search results for relevant video. You will pay only when the viewer clicks on your video and not when people see your promotion.

However, Just like other ads, you have to compete in the standard ad auction, to appear on the search results.


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For Publishers

As a publisher, YouTube promoted videos is another opportunity to earn money from your ad space. Promoted Videos are contextually targeted to your pages, and you'll earn from these ads on a cost-per-click (CPC) basis. These ads can appear in your website if you have opted for the following formats in displaying both text and image ads:

  1. 300x250 Medium Rectangle,
  2. 336x280 Large Rectangle
  3. 728x90 Leaderboard
  4. 250x250 Square
  5. 200x200 Small Square

But if you don’t like to have promoted videos in your website, you can add 'youtube.com' to your Competitive Ad Filter list. Finally, I like to mention that these promoted videos are different from video ads offering, which stream ads in video format and are classified as image ads.

These are video ads and not YouTube promoted videos
These are video ads and not YouTube promoted videos
Videos that you see on the right are the YouTube promoted videos. On the left side you can see the search results.
Videos that you see on the right are the YouTube promoted videos. On the left side you can see the search results.

Tutorial about how to use it

How to advertise using youtube

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