How Much Money Do U Want To Make as A Cosmetologist or Nail Tech? - Marketing Ideas to Grow Your Business
Turn Your Hobby Into a Career
Savvy Marketing For Cosmetologists
Nail Technicians & Cosmetologists, are you struggling to make it as a beauty tech? Do you remember how excited you were when you got your nail tech or cosmetologists license? Now that you started the journey into your passion, maybe you're finding you are not making the kind of money you want or getting clients is ....well.... tough! You know all the latest nail trends and techniques and maybe your at the hottest nail salon in town, but your business is slow. So what's going wrong?
Well there may be a few things wrong with how you are approaching your new business. Yes, it's a business! Which means you have to think like a savvy business person if you want to turn your hobby into a great career!
If you're a reader of my blog Nail Tech Cash then you know and understand what I mean when I say , think like a business person!
For example... let's talk about what happens when a client comes in to see you. Do you service them and then let them walk out without any kind of way of keeping in touch with them? Hmmmm.
If you are not getting the name , phone number and email address of your beauty clients before they leave your shop, I urge you to do so! If you're not , you're losing a lot of additional revenue you could get on top of what your already making!
In this article we are going to cover a few reasons it's important to start a database of all your clients and how you can make even more money.
Grow Your Income
Creating Your Database for More Profit
Your goal as a nail tech or cosmetologist should be to maximize the profit you make from each client. To do this effectively, you will need to start tracking and developing a database of your clients.
Specifically, you need to have this information on each client:
- Phone & Cell #
- Allergies if Any
- (optional picture)
As you will see in a moment, this information will help you when you are running promotions, specials, 1 day only's..etc. It also helps you understand what your clients like and what products they purchase. Knowing what your clients like, helps you to better service them.
For instance, let's say you were going to run a Valentine's Day promotion. You can now go to your database of clients and prospects and send targeted postcard mailers to people you know are interested in you and what you have to offer. You can also , get on the phone and/or email people about your promotion as well. It's a quick way to drum up some business.
Let's say business was slow. You can go through your database, call on people you haven't seen in while and invite them in for a "come back" special. This "reactivation campaign" is a quick way to get people in when you are slow.
You could also use this information to call on your clients as a courtesy to say "Thank you" and to see if any thing else is needed. This is a great way to build client loyalty. By keeping in contact and making them feel appreciated, keeps them with you longer. Being with you longer means more consistent profits for you.
Without this information, you are simply hoping and wishing your clients and prospects come back to see you. Your database, as you can see, gives you more control of your Beauty Business. It's helps you increase your profits and ensure you give each client a great experience.
What I especially like is using my email list to keep in contact with my clients and prospects. You could send them a Monthly Newsletter with beauty tips and specials for the month. You can also use your email list to send out your holiday special, referral programs and get a good response from your list.
Just imagine you put together an awesome Valentines package for couples. You made it really enticing and hard to resist. You then send out your Valentines Promotion to your loyal list. You make mention you're offering this package to the first 15 people that respond at the low price of $120 (package is well worth over $120). Later on that day, you check your email and see 3 people have already jumped on the offer, and the next day even more. By the end of the week you realize you've sold all 15 packages and made$1800...and late folks are still requesting the package. That's cool!
This is the power of having a database to market too. It's not unheard of to grow your list to several thousand clients and prospects. Obviously the bigger your list, the better. So if you haven't started that database get going!
Using Your Database for Success
The fastest way you can kill your business, is not to track your clients and develop a database. Every successful company keeps permission based records of those that show interest and those that make purchases and you should too!
You never want to let a client or prospect come to see you without having a way to keep in touch. As you can see from above, there are many more ways to get your client to spend more and increase the number of times they are coming in to see you. This is the recipe for success in your beauty business.
If you do not have a list right now simply start with your current clients. For every new person coming in ask for their information to add to your email/mailing list, so they are first to know when specials are coming up.You'll see your list start to grow very fast. Also I want to mention, you may want to find beauty software that can help you manage your client information. It just makes life easier. Use Google search to help you find something in your budget.
There is a method to making this marketing strategy work. Don't ever go at this blind. Your database is like gold and very precious. You do not want to make the mistake of looking like you are spamming your list or just out to make money. Learn how to do this right and you'll be making money for a very long time.
For more information on developing a database to increase your profits and grow your beauty business the right way, visit my blog and browse the articles.
There's also a Nail Tech & Cosmetologist Boot Camp you can jump in on. There's a lot more Marketing Idea's you can use for your beauty business in the boot camp. It's Free right now, however, not sure how long that will last, so get in while you can.
You can sign up for boot camp here: Nail Technician and Cosmetologist Boot Camp
I wish you much success!
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