No Monkey Business Review Problems
The problem with popular income programs
When certain programs like Huey Lee's No Monkey Business start getting extremely problems, the reviews start flying up on the web to compete for the top rankings in the Google Organic search and on the pay per click engines.
Besides the fact that most reviews are incentivized, affiliate reviews, the other big driving factor is how much easy-to-use, fill-in-the-blank affiliate review generation software, and how many ebooks specifically about sneaky affiliate review tricks have come out over the past couple of years.
In the earlier days of the affiliate review sites, the reviews were typically more trustworthy than they are nowadays. People bought the products and reviewed the products.
That's no longer necessarily true. In fact, more often than not, it isn't.
Affiliate Review Software Generators
When we did our critical review of Huey Lee's No-Monkey-Business membership site we knew that we'd be fighting against several affiliate review techniques and automated review system, that although not necessarily critical, still tend to grab people through whatever means possible and then land them onto a "review" that more often than not has no bearing on the reality of the product or at least doesn't delve into the downside of the product very well.
Like any tool, there's nothing inherently wrong with automated affiliate review generation software.
But it's also true that it makes it easy for the less critical marketers to flood the market with reviews that are basically "fill-in-the-blank" phrases borrowed from all the recent "secret affiliate tactics" type ebooks where they can just lift sample phrases and even entire paragraphs and adwords ads.
Now that's a problem.
The Danger of PrePopulated Affiliate Review Template
Even more dangerous than affiliate review generation software are the new breed of prepopulated review templates. These are sites where the entire review is already done for you, including all text, images,and even video at times.
Again, what makes them so dangerous is a combination of ease-of-use along with non-critical users using these types of review templates.
And again, there's nothing inherently wrong with prepopulated affiliate review templates depending on how well they're written, whether they do a realistic job of analyzing the product being reviewed, and whether or not they allow you to easily modify them.
The last part is key.
Although not absolutely necessary, it's always best to filter the your analysis of a product through your unique way of looking at the world. And if you want to build a long-term relationship with your subscriber and consumer base it's essential.
Sneaky affiliate techniques gone wrong...
Recently there's been a rash of online marketers complaining about a particularly sneaky affiliate technique that seems to have gotten out of hand.
I believe it was taught by .X. - John Barker at one point, but it became extremely popular when Christopher McNeeney released his ebooks DayJobKiller and AffiliateProjectX.
The techniques involves running ads on products names (or getting ranked organically) basically planting the idea that the product might be a scam. It's a fear-inducing tactic that although not quite as effective in the IM market now, is still heavily used, so heavily that many people assume the products being promoted are scams or at least become dazed and confused by the enormous number of ads insinuating that the products might be scams.
The problem for competitors of this technique is in order to position their review against the "this might be a scam" type of reviews is that they have to attack the scam reviews as possibly fake which typically only serves to confuse people even more.
Fake certification and consumer protection sites
Surprisingly effective - even among some more educated people are the rash of fake certification and consumer protection sites that are referenced on affiliate review sites generated through the problematic techniques listed above.
These fake certification and consumer protection sites are supposed to plant the idea in the consumers mind that a 3rd-party independent authority has given approval to the site that is being reviewed. However, in truth the certification site and review site are built and owned by the same person.
Unlike some of the other problematic techniques discussed so far, fake certification and consumer protection sites posing as 3rd-party sites are outright scams. Now some might say that non-disclosed affiliate relationships in a review should also possibly fall under the scam category and in fact many affiliates are starting to discuss how to be more transparent about the relationship without interrupting the flow of a review and are starting to include affiliate disclosure policies on their sites.