OBJECTIVES OF BUSINESS COMMUNICATION

Getting a response from the person that we are trying to communicating with is the basic of all human communication. Speaking from a business or commercial perspective if we look at any small or large business around us we will see that the level of success that the business has attained largely depends on its capacity of communication. Communication defines the amount of success that the business house has archived. So here are some of the major objectives of business communication =

Information- The main objective of a business is to pass on information and making people more informed, E.g.- all the advertisement activity that we see around as are an attempt to inform and pass the information on to others, and in case of business houses this information is mostly about the product or services that they have to offer. But the mode of communication may be verbal, written, visual or any other.

All business houses flourish on information relevant to their business activity. They must have good knowledge about the market, their competition, the government rules, the kind of credit that they can benefit from; the current economic position etc. Relevant information is the key to successful business.

But now in the modern times due to the advent of the World Wide Web, there has been a sudden explosion in the volume of information that is available to a business house and it is becoming increasingly difficult for a business house to find information that is reliable, complete updated and fresh. And it has become vital for any business to obtain that information. And this demand for accurate information has given birth to a new group of people called the infomederies, who do not deal with any kind of goods but deal in information.

Now a business house not only takes information but also give information, for e.g.- It has to give out information regarding profitability, the quality of products, the facilities that they provide to the worker or the services that they render towards the community.

Motivation- communication in business is also necessary to increase the motivation in the workers. So if the communication is done properly and is successful in motivating the workers and workers are motivated enough the work gets done easily, efficiently and they will work independently and with out supervision.

Communication should be used to create a right working environment. So that there is a healthy competitive environment among the workers and also that they can be recognized and rewarded for their achievements.

Employees working at a lower level in the hierarchy of the organization should be encouraged to provide suggestion and inputs on how to improve the working of an organization, this type of communication creates a sense of participation and belonging, it also develops more loyalty towards the company.

Raising Morale - Another very important objective of business communication (internal) is to keep the moral of the workers high so that they work with vigor and confidence as a team. This is a major factor that can have very serious impact on the success of a business house.

But as morale is a psychological factor the state of high morale is not a permanent factor. An organization may have a high morale among the workers for a quarter but may find that the employees have lost their morale in the next quarter. So to keep the moral of employees high an organization has to put continuous effort in that direction. It can be done by maintaining an open door policy, keeping an eye on the grapevine and not allowing harmful rumors to spread.

Order and instructions – An order is an oral or written command directing the start, end or modifying an activity. This form of communication is internal and is carried out within a business house. Order may be written or verbal. Written orders are given when the nature of work is very important or the person who would perform the task is far away. We should always be careful while handing out written orders and should always keep a copy of the order so that follow up action can be taken.

Oral orders are given when work is of urgent nature and the person is nearby. But in both the cases it is very essential to follow up.

Education and training- Now communication can also be used in business to increase the circle of knowledge. The objective of education is achieved by business communication on three levels (a) Management (b) employees (c) general public

(a) Education for future managers- Here junior personals in the organization is trained to handle important assignments involving responsibility, so that they can succeed their superiors in the future.

(b) Education for newbie’s- When new personals join an organization they are inducted by educating them about the culture of the company, code of discipline, work ethos etc. This is usually done through a training mode to acquaint the new recruits with the functioning of the organization.

(c) Educating the public- Now this is done by advertising, informative talks, newspapers, journals. And this is done to inform the public about the product, the functioning of the company, and various schemes offered by the company.

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Comments 58 comments

uswa khan 6 years ago

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praveen.k 6 years ago

Thanks buddy...this was really helpful.i got an assignment about this topic..Thanks again........


Pradeep shivhare 6 years ago

It's good but some point add

such as:

*Warning

*persuasion

*advise

its also part of Objective of communication.

thanxxxxxxxx


sohyl 6 years ago

thank u so much..............for my assignment


reggie.1.618 profile image

reggie.1.618 6 years ago Author

thank u so much guys... i try to cover some more area in this field......if you want any other posts any topic...just drop in a comment!


kusuma 6 years ago

it is very helpful to me for assignment


ExecResumeGenius profile image

ExecResumeGenius 6 years ago from Sacramento, CA

I find information and motivation are the keys here. Nice hub!


geetika 6 years ago

thnx 4 ths info


============= 5 years ago

thannxxxxxxxxxxxxx it helped me 2 complete d project...


nikky 5 years ago

thanks... its hels in my assignment...my advise is it could hv been more better if u add topics like... advice,warning,suggestion...


AIBS anand 5 years ago

u forgot some points like advice, knowledge, instruction, report, suggestion,,,,,,,,


zari 5 years ago

reallyyyyyyyyyyyyyyyyyyyyyyy thank ful


sadik 5 years ago

I want to know about objective of communication on the subject of business communication perspective.


edmond oseko mogeni 5 years ago

tnank for these team it has really helped me love learning


sweety 5 years ago

it was a good information but sum more imp points r still missing


baralina 5 years ago

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Raj 5 years ago

this information is very useful i was asked to make an assignment about this topic and this info help me a lot thank u


kunal jain 5 years ago

need to put some conslusion about business objectives !!


kunal jain 5 years ago

its better than normal information


Asif khan 5 years ago

Thank for this information


Ashok jayini 5 years ago

awesome


anny 5 years ago

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monica thomas 5 years ago

wow i scored 5 marks for dis assignment thanks a lot


ashraf 5 years ago

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sujata gour 5 years ago

thanks 4 d information........


kush 5 years ago

cool!!!


Fozia Abro 5 years ago

Great article having effective and complete information about the Business communication.


cherry 5 years ago

Thanx so much... i got enough infor for my assignment! thnx


shobitha 5 years ago

this is o.k


augustus 5 years ago

thnx for ma info


ooooooooooooo 5 years ago

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hafiz 5 years ago

this information is very useful for me thank's for this.but i need "'techniqes of presentation'" so plz store the data.


bushra amir 4 years ago

thank you sir


Mallesh 4 years ago

I like it very much. I have learnt more about communication from this. Thanks to the information providers.


siva 4 years ago

thanks for the information


achu 4 years ago

thnx a looot i got a assignmnton dz


Achu 4 years ago

pls give me,all the communication objectives


kbrpp 4 years ago

ok thank u sir


Raj 4 years ago

d info was really helpful....thanxx


rekha 4 years ago

thank u i learn very much


abc 4 years ago

these r only few f the objectives.. not satisfied :-(


amarjeet prasad gupta 4 years ago

this information is very use ful for me ...because it is a question of my examination


Grace stephen 4 years ago

I learnt a lot here


reema 4 years ago

thank u sooo much for this information


faizan 4 years ago

thankyou


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reggie.1.618 profile image

reggie.1.618 4 years ago Author

thanks...i would try to write more such topics :)


dona 4 years ago

thx it was helpful


sklovebusiness 4 years ago

yippie i completed my project cuz of this helpful information..thnx a lot


amarjeet singh 4 years ago

thank u


asmita 4 years ago

thank u ...:)


humaira 4 years ago

thnx u soooooooo much i complete my assignment:)


haseenbanu1994@gmail.com 3 years ago

hai! I'm Shabee,,

VERY ,VERY ,VERY, Thank u so much.

I'll Complete My Assignment & Then I have 5 marks in my University Examination


princess doll 2 years ago

Pls I need on knowledge provide that soon

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