Optimize Images for Better Search Engine Rankings - Image SEO

What is Search Engine Optimization

Search Engine Optimization(SEO) is the genuine trick to get ranking on search engine result page. It means if you are user, you looking for something and trying to search it on any search engine like Yahoo, Google, Bing or other search engine. After typing your query, you would press enter to see results related to your searched query.That's called search engine result page.

Now If you have optimized your content, images and titles for seaech engines, whenever any user searching for query related to your article, he/she will get your site in search result page. So he/she will visit your blog from there and this way you will get lots of traffic to your article. If you have optimized your site for any specific top searched keyword, you will get traffic to your blog continuously without doing anything.

You can later monetize your content with Google Adsense, Amazon Affiliate, eBay Affiliate or other ads program like banner ads or etc to get money from it.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Understanding Image SEO Algorithm

The main keyword factors and their importance effecting the on page seo of your content are:

  • Titles
  • 1st Words of Your Title
  • Page/Post URL (Permalink)
  • Main Heading H1
  • Keywords in Main Body of Content
  • Keywords in First Paragraph
  • Overall Keyword Relevancy
  • Alt Text for Your Images
  • Sub Headings H2-H4
  • Ist Words of body Content
  • Frequent Keywords and key phrases
  • Anchor Text in Links

We are talking about only image SEO, so here I will explain about images in brief, content SEO will be explained in upcoming hubs.

Image Size

If you are publishing article with good quality content with rich media like videos and photos in it, its good practice. But if you are uploading images with full high quality thinking it will let user to find clear image its not good practice.

If you optimize images for web, it's good practice. You fist should compress images so that if you are having 1 MB file size image, you should compress it and make it 100-200 KB like that.

Why to Optimize Images for Web?

If your images are low size, it will affect page loading speed. So your artilce will load faster with images and content.Here are some great resources for both testing and automating compression:

  • Google PageSpeed Insights: This is the page Google themselves reference on their PageSpeed tool related to optimizing images.
  • Website Testing Tools: It's a good (and short) list of some solid image optimization tools on Bryan Eisenberg's site.

Image Name

Giving name to your image is good practice for SEO.if you are capturing images with any desktop screen capture tool, it will make your image name like screenshot_1.jpg , screnshot_2.jpg etc. If you are uploading image as it it, it will look in search engine result page with that name. So giving name to your image will make your image searchable by search engines.

Suppose here in this article I am uploading image with screenshot.jpg or untitled.jpg there is no importance of it. But if I write Image SEO.jpg or Image Optimization Best-Practice.jpg like keyword name to that image it will be easily searchable on SERP. So whenever user will search for that keyword, your page result also will be displayed on that page.

Image Optimization Best-Practice
Image Optimization Best-Practice
Image SEO
Image SEO

Image Alt Attributes

Most of bloggers who are in SEO field is knowing about that tag. Alt tag is important, if you are newbie, you should be knowing about importance of alt tag on image SEO.The recommended maximum length of alt text is 125 characters. I tend to use as few words as possible to define the image content.

Alt tag is generally stands for Alternative descriptions for image, that will be create a better Search Engine Visibility for image content published on your blog.It is most useful when user agents that cannot display images, forms, or applets, alt attribute specifies alternate text.

If you are using WordPress, you can use SEO Friendly Images WordPress plugin or SEOPressor WordPress plugin to automatically add ALT tag and title tags on your WordPress Images.

Image Title Tags

When you hover mouse over your image, you will see visual caption on image.Google has said that alt tags should be supplemented with other tags (such as the title tag) when it serves the visitor. So this makes it pass my SEO litmus test. If it may help and won't hurt, do it.

Schema Markup

Schema markup is a lot of things, but at its core it's a set of markup that allows you to provide additional information about elements on a page (say, for example, images). Read here for more information.

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