Pepsi and Doritos 2011 Superbowl Ad Contest Finalists

Doritos(r) and Pepsi Max(r) are promoting their brands via another Superbowl Ad contest. The contest is used to advertise the promote these two products by the use of 30-second commericals. The submitted commercials were judged based on originality and creativity, adherence to the creative assignment and the overall appeal.

After sorting through thousands of entries, the organization has selected  ten finalists. Each of the ten finalists (5 for each brand) receive $25,000. These ten commercials are posted on the Doritos/Pepsi website and fans vote to select six final commercials. Note, fans are entered into a contest to win a trip to the Superbowl by voting, plus, undoubtedly, giving up their info for future marketing campaigns.

The six finalists selected via this voting process will be shown during the Superbowl broadcast. If any of the ads rate No. 1 on the USA Today Ad meter, the creators will receive $1 million cool dollars. Second place on the meter earns $600,000 and a third place finish gets $400,000.

Use the link below if you are interested in viewing the ads and/or voting.

Vote for Your Favorite Ad

Doritos, Pepsi and fans have whittled down the contests down to ten finalists. Use the link below to access the website for the Doritos and Pepsi Cola Max Ad contest.


Pepsi Cola is sponsoring another contest to shed some light on depressed world conditions, specific national and global problems and offer solutions. Check out this website for information and to vote on some worthy projects.

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Comments 4 comments

dallas93444 profile image

dallas93444 6 years ago from Bakersfield, CA

Hurry Super Bowl!

Flag up!

ExpandYourMind profile image

ExpandYourMind 6 years ago from Midwest USA Author

I'm with you Dallas -- can't wait for the big game.

Rosie2010 profile image

Rosie2010 6 years ago from Toronto, Canada

Hiya ExpandYourMind, I love Super Bowl Parties! Oh I watch the game too.

Have a nice day,


ExpandYourMind profile image

ExpandYourMind 6 years ago from Midwest USA Author

Yep, sometimes the parties are more fun than the game :). Enjoy!

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