Promote your Brand with Business Gifts
If you’ve got a business, you want everyone to know about it. One way you can get the word out is by sending corporate gift baskets (corporate gift shown in the photo courtesy of All About Gifts & Baskets).
Some companies have strict rules about what their employees are allowed to accept as business gifts. For instance, accepting a flat screen TV as a “thank you for your business” is forbidden as it might constitute a bribe or shady business practices. But employees are allowed to accept certain level gifts, the price being determined by each company’s own policies.
Your job is to get into the company with your logo on something that everyone will see every day. Think desk items.
Employees are allowed to accept these and they will often set them up right on their desks where everyone can see.
Did you work with a great graphic designer this year? Send him a personalized pewter desk clock with your business name emblazoned on it.
It’ll be there every time that designer checks the time.
Are Gifts Tax-Deductible?
Spend a Little More
The idea here is to give corporate logo gift boxes. That’s easy. But finding a gift that looks high end that the recipient will actually keep and display is another matter entirely. Don’t send junk. If it’s plastic and disposable or likely to break, forget it. Go with something much more durable and memorable. You may have to invest a few more dollars, but the results will be worth it.
Brand & Tagline
Think about digital picture frames with your logo boldly engraved on it. No one would think to throw out a picture frame when it’s a digital one. A simple message like, “Compliments of Acme” works well. You can also include your tagline as it should tell people what you do in one line. A good tagline is a promotion all its own every time the recipient reads it. Think “Acme Airlines: The company that gets you there on time.” If your company doesn’t have a tagline, you should create one.
Pick & Choose Your Special Customers
Don’t try to cover the entire coastline with gifts. You’ll bankrupt yourself. Focus on a few loyal clients and make your gift noteworthy. They’ll talk it up to their colleagues every time they are asked where they got it. Instead of dropping a few hundred dollars on cheap plastic pens, invest a little more and get a few great engraved metal pens that look substantial. Send them to your best prospects with a hand-written note. Everyone loves a hefty pen.
Get your name in front of secretaries who often make the purchasing decisions. A classy glass mug engraved with your name and tagline may become her new pencil cup, which she’ll display on her desk for everyone to see. When it comes time to call someone in your line of work, who’s going to be top of mind?
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Think It Over & Plan
Promotion isn’t easy. It requires some thought on your part. Many people panic when they think of promotional products. They think they have to rush and get something out and then end up spending more on rush fees than the items are worth.
Plan ahead of time. Beat the rush and you’ll have quality items that you’re proud to have your name on. And always include your business card with every item you send. If possible, deliver your corporate gifts in person for an added touch.
More Helpful Links
- The Dos and Donts of Corporate Gift Giving
Just like in any situation, there are rules that govern the giving of business and corporate gifts. Before you send anything out, be sure to take a look at the following guidelines along with some tasty suggestions!
- Corporate Holiday Gift Ideas
The holidays are a great time to thank your business clients, hard-working employees, and collegues for the referals over the past year. The options for corporate holiday gifts are endless, but in this lens, I've put together my top 10 favorites. Rem
- Business Gift-Giving Etiquette
Corporate gift giving requires a different etiquette than personal gift giving does. What may seem perfectly appropriate under one circumstance may not be acceptable in the other. Consider the following...
- Corporate Holiday Gift Ideas
It can be hard to choose the right gift for business colleagues. How do you know whats considered appropriate? What are employees allowed to accept? How much should you spend? Should you send anything at...
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