QUALITIES OF GOOD SALESMAN
A successful salesman should possess following main three types of qualities.
1. Professional qualities. 2. Specific qualities. 3. General qualities.
Some of the most important points in professional, special and general traits of goods salesman have been explained below:
Training and experience
A good salesman should be expert in his respective field. He should have knowledge about the technique of production and art of salesmanship. He must be trained in speaking regional and other languages. It is advisable for the successful result of the operation that a salesman must undergo on practical training before coming to the actual job.
A salesman must have up-to-date information in regarded to quality, nature, description, prices and importance of the dealing products. He should also have the knowledge of potential market, organization of his firm and taste of his consumers.
A salesman should be in a position to follow the psychology of human nature. He must have ability of understand his customer's choice. So he should talk in terms of the customer's interest and he must create pleasant atmosphere to achieve favorable attention and interest on the part of the prospect buyer.
A good salesman should adopt convincing style in order to win prospect's confidence. He must persuade his prospect that the specific product being sold will best fill that need.
A salesman should have the personality of good health and sound physique. He must be stalwart young man with pleasing manners and nice habits. He must possess the abilities of influencing and attracting other persons.
It is a prominent quality of a good salesman. .In order to establish the goodwill of firm he must be honest and sincere in performing his duty. There is no place for dishonest salesman in any business.
It is the most important trait of successful salesman that he should be industrious. He must show enthusiasm for his profession and constantly work hard to achieve more success in his field.
A salesman must be very polite. Courtesy in to business what oil is to machinery. It costs nothing but wins a reputation. So polite language should be used for the object of winning buyer's confidence. This will also help him to make regular and permanent customers. In addition to the foregoing qualities, a salesman should be sincere, self reliant, sociable, and tactful and diplomatic.
A good salesman must keep in touch with the people of different nature in the world and not keep himself to himself. He should move about with a view to widen his range of acquaintances. Salesman should therefore, possess a quality of mixing freely with unknown person within a short time. He should be sociable and popular in order to win new friends.
Self Reliance and persistence
Another notable quality of the goods salesman is ability to convince the prospective customers with persistent efforts. In order to adequately satisfy customers demand he must be a man of self reliance. He should have perseverance and determination.
The successful salesman should have the capacity of dependability. It keeps him much to win the heart of both customer and employer. A dependable salesman will remain loyal to firm. Thus he will be sincere in his approach to customer with a view to increase the volume of sales and enhances the firm’s reputation.
- Tolerate by Nature
More by this Author
SALESMANSHIP It refers to convincing the customer by sound arguments for the object of persuading him to buy particular goods. As it is an art or technique so it is a complicated process and cannot be performed...
Is advertising a good thing or a bad thing? Here are some common criticisms of advertising. Cost One strong objection to advertising is that it is a costly function. The high cost of advertising is covered by...
Increasing salesThe expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production. Reduction cost It assets to reduce cost of production and...