Who Are Your Readers On The Social Networking Sites?
What's in your favorite social site?
There's a difference in the users of social network sites?
Ever wonder about the readership potential that the social networking sites represent?
This should be one of the top concerns for anyone using the various Web 2.0 social portals to deliver your message to the widest range of readers. It stands to reason that one of the key factors to consider would be the daily traffic of unique visitors to the site.
But have you thought about the demographics of those visitors?
Does it really make a lot of sense to put a considerable amount of time and energy into a networking site that is dominated by visitors in the 0-17 age group if you want to discuss retirement investing?
(O.K., I realize that it should be one of their concerns but most of them don’t realize that yet!)
Well if this is something you have thought about but were unsure where to find the information, have I got a tip for you!
It just so happens, there is a summary of various demographic and other parameters compiled from three of comprehensive reports at Ignite Social Media (www.ignitesocialmedia.com).
The best part ... it's just brimming with really cool information.
Data, data, everywhere!
The summary website is entitled “The 2008 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed”. The report provides basic data on more than 35 social networking sites including:
The report identifies Google Insights and Google Adplanner as the sources for all of the data compiled. It also indicates that all data was not available for several of the 39 sites evaluated. A few of the more interesting information indicates that:
· Digg seems to have hit their high point of unique visitors (at about 1,000,000/day) in November 2007 but has been declining ever since; visitors are mostly male (> 70%), the 35-44 age group is highest and many are college graduates;
· Facebook has been showing a steady increase in daily unique visitors with ~ 16,000,000 in October 2007 and over 35,000,000 in October 2008; visitors are ~ 55% female many in the age range of 35 – 54 with some college experience;
· MySpace shows a decline in unique daily visitors with ~ 22,000,000 in October 2007 and ~ 18,000,000 in October of 2008; over 60% are females; 0-17 age group is the highest (>30%) with 45-54 second and less than high school or some college are highest on the education graph.
Overall, I found the report highly informative and I now have a much better understanding of "What's in my networks of preference".
Jim was formerly an "old school" network marketer now helping home and small business owners to utilize attraction marketing and relationship building methods to grow their Internet presence. You can access additional information resources and tips to propel the growth of your business by visiting Jim's blog.
A Few Links of Potential Interest!
- Social Networking Demographics
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- Who's Really on Social Networks? | Future Majority
By now there is a standard story about social networks and politics. It goes something like "Young people congregate on MySpace and other social networks. If politicians want to tap the power of the youth vote that emerged in '04, they need a presenc
- Social Network User Demographics — Social Media Optimization
I came across a fascinating report on the demographics of social network users. Rapleaf ooked at user profiles and demographcs for the major social networking sites (MySpace, LinkedIn, Friendster, Plaxo, and Hi5 ) as well as for Facebook.
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