Reputation Marketing for Small Business
What is Reputation Marketing?
"The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites," Definition found in Wikipedia
Reputation Marketing adds firepower to 5 star reviews
4 Ways To Improve Your Reputation Marketing.
Reputation management and brand marketing have come together in the digital world to form the newborn field of reputation marketing. Today, a company or brand reputation must not only be maintained in person but also online. Online reputations are built and destroyed in real-time through various virtual platforms such as social media or review-oriented websites and, as a business owner, it is your responsibility to create or maintain positive reputation marketing online. This can take many forms, and below are outlined 4 ways to improve your image to consumers.
Manage Your Search Engine Results Page
The first thing you should do when focusing time and energy to reputation marketing is to manage your search engine results page, or what comes up when people search for your company. As a business owner, it should be your goal to make all of the top links in a search of your company is positive. To do this, catalogue your positive search results and link them often on your website to increase traffic to these links and lessen the presence of negative search results. Search engine optimization is another sure-fire way to increase your reputation marketing campaign when managing your search engine results page.
Actively Seek out Positive Reviews
One of the best ways to build a strong online reputation is through customer reviews. In order to do so, actively ask your customers to write them! Many times, clients are less motivated to write good reviews than they are to write bad ones. Offering incentives or positively encouraging your satisfied customers to get online can do wonders for your company’s reputation marketing.
Pay Attention to Online Reviews
A great way to improve your reputation marketing is to actually pay attention to your reputation. By regularly monitoring what customers are saying about you or your product on various websites, you can be active in responding and building a strong reputation. By doing so, customers will see that you care about what they think and will in turn respect the fact you are taking their reviews seriously.
Deal with Bad Reviews Offline
Every company will collect subpar reviews and, as a manager concerned with reputation marketing, you should deal with these poor reviews offline and in a timely manner. A good strategy is to acknowledge the complaint or review where it was posted and provide the reviewer with a way to contact you directly. This not only creates a personal interaction between you and the customer, but it also prevents an argument war from spiraling out of control online where everyone can see. If handled well, you can even ask the review to remove their comments if they are now satisfied.
Reputation marketing is real, and it is increasingly becoming a make-or-break strategy for many businesses. While still relatively young as a field, the impacts of reputation marketing on businesses are real and as a savvy business owner it is in your best interest to jump aboard the reputation marketing train.