Romanticism in Ads, Complete With Video.

Advertising is form of communication that consists of information and ideas of products for the consumer in order to get a good reception. Ads try to inform, persuade and convince consumers of a product. For most companies, promotion through advertising an attractive option, as well as sources of information, advertising also seen as a medium of entertainment and media of marketing communication which is totally effective to reach target market, especially if published on television. One of the purposes of advertising which is also the first step that must be done by the company to introduced their products. Introducing the product should be done so that potential customers know, recognize and finally the consumer to buy their product.

courtesy of http:// adland.tv
courtesy of http:// adland.tv

An advertisement required something unique and creative. The company must show something different than the product. So, the consumer has a good imagination when they watching the ads. The content or the message of as advertisement must also be formulated in good concept, because the ads must be persuasive naturally, or invite and attract consumer to buy product. With such of unique characteristics require illustration through the tight selection process and has a power of "story" so that it can attract attention of the audience or reader. An illustration of the ad is not just a beautiful picture or photo, but also should be communicative, meaning able to accommodate the entire contents of the message. With the purpose it can be understood by the target audience.

In advertising environment, advertising must be innovative and aesthetic making it more memorable by the audience. Ads must be able to stimulate the imagination of audiences in order to get a response. The development of advertisement on television these days has growing from day by day. The company got many advantages through affective approach by using of fear or attraction anxiety, sadness or pain, warmth, equality, and approaches to influence the sex appeal (romantic idea) and acceptance public memory.

Ads on television

Television is a sophisticated audiovisual media. By using the two elements of strength as well as the audio and visual, make television as a very expensive media campaign. An impressions for only 60 seconds would be visible simultaneously by millions pairs of eyes all over the world, so that the audience can see the products advertised on television maximally. Television has the advantage messages of the product can communicated in total, namely audio, visual, and motion. Advertisement on television has the most complete facilities to promote various products. Combination of audio and visual approach also has benefit to attract the audience emotionally. How audiences respond to these ads:

  • Give attention to messages.
  • Select to perceive certain messages.
  • They choose to remember the message.
  • They make certain actions.

The four principles are absolutely inherent in self-audiences, which makes an ad has the possibility to get attention or do not get any respond at all. To influence audience to use their products and try avoid the using of “dishonest” image. Advertisement on television requires huge investment and a lot of money. In my country, to display an advertisement in seconds need cost thousands of dollars. Try to count if the ads appeared several times in one day.

Brands image

The consumer in receiving the message from advertisement wasn’t passive, but they all active and selective. These attitudes are formed through stages of mental process. Ranging from the introduction of the problem, the emergence of needs and purchase the product. Attitudes can be generated positively or negatively to the advertisement. The formation of this perception can be done through the brand. Company's brand also provided many features, benefits, and certain services to the buyer. In addition, a brand can provide additional benefits that are more emotional and associated with psychological consumer, such as prestige, beliefs, hope, pride, and others.

This is so sweet...........

Romantic in Ads

This is the most important section of this topic. Based on the title of this hub, I’ll try to share some of romantic ads. I thought most of us need to be loved, right. The company tried to make beautiful ads related with passion of love to attract many consumers. I am not lying if most of the audience fans are women. Love is always nice to be discussed. The company tried to give the love message through the ads. This could be a special ad for the audience. Based on the experience, kind of romantic ads has a story. In my country it made very special. This ad was made being serialized. We can see this in several sections. Actually this ad really works. Actually this ad really works. The audiences always wait for the next story. They have love imagination with the story. What happen next? This ad made them curious to find out about the next story. The ad’s company tried to make the story as romantic as possible. Illustration with affective approach tends to use emotional appeal. One form of advertising is offering the consumer a sense, for example, experience life or events that drain feelings and tears.

Mini drama series ad campaign promoting Pond's Flawless White (This is my favorite)

Please enjoy the ending of this story. Finally she got married….

Ads of cellular card. Sorry if you don't understand about the Indonesian language. But I hope you understand the scene below. (Although they separated by time,

Personally, I love type of this advertisement. That’s why I post several of romantic ads through this hub. I hope you entertained and get inspirations or at least all the video made your day so beautiful. Love is always wonderful. I want to share something romantic through the ads. Please give your time to see this romantic ad (especially for Ponds ads, this is my favorite). I hope you enjoy this hub. Thank you very much.

.............Please choose, which one do you like............................

You can also read:

  • The Most Creative Advertisement (Complete With Pictures)

    How to bring the idea into a reality and made it so amazing. The idea from the company should be able to be translated into a picture. And most of this advertisement has a theme to represent the product from the company. But this time I'll show you beautiful ads only on billboards or kind of poster.

More by this Author


Comments 45 comments

Pamela N Red profile image

Pamela N Red 5 years ago from Oklahoma

I didn't have time to watch all of them but love the Tropicana one. It's cute.

Advertisers have learned they can post commercials online for less money, with longer content and less restrictions. Some are very good and get many views.


Pete Maida profile image

Pete Maida 5 years ago

It is one of the classic approaches to advertising and the one that is most used. The sex drive has great power and it can sell anything from perfume to car tires.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Pamela N Red. Nice to see you again. I am glad you choose one of the romantic ads above. I agree with you. They can do more than before by using effective ads like online advertisement. This ads more flexible for advertisers. Thank you very much.

Love and peace, prasetio


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thank you very much, Pete. I am glad to see you here and your comment. I agree with you. Sexy things could attract many viewers. I hope you enjoy all videos inside this hub. God bless you.

Blessing and hugs,


dahoglund profile image

dahoglund 5 years ago from Wisconsin Rapids

Personally i am attracted to ads that show humor.When I grew up the advertisers seemed to be afraid of humor, think that people will not take the product seriously.Some insurace companies are doing really great ads using humor.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, dahoglund. Thanks for share your thought about this topic and remind me about humor ads. Actually, I liked humor ads, but this time I want to share something different by use romantic ads to attract audiences. Personally, humor ads also the best. Take care!

Prasetio,


katiem2 profile image

katiem2 5 years ago from I'm outta here

Everyone longs for romance deep inside and it is therefore a smart move on the advertisers to take advantage of this deep seeded trigger.

Great topic and well done I voted up and enjoyed reading your Romanticism in advertising, advertising is a interesting topic to me. Thanks :) Katie


DeBorrah K. Ogans profile image

DeBorrah K. Ogans 5 years ago

Prasetio, Wonderful informative Hub on advertising! Tastefully done! Love & Humor are two great ways to advertise! Good job! Thank you for sharing, In HIS Love, Grace, Joy, Peace & Blessings! God Bless YOU!


DeBorrah K. Ogans profile image

DeBorrah K. Ogans 5 years ago

Prasetio, I would really like to add the ponds video to my "HOW DO I LOVE THEE!" Before you say "I DO" marriage series?


Pamela99 profile image

Pamela99 5 years ago from United States

Prasetio, These ads are beautiful and your hub is well written on this topic. Romance ads something nice to advertising. Well done. Love and Blessings.


Sunnie Day 5 years ago

Hello Parsetio,

If I am going to have to watch commercials, it is the romance ones and the hallmark commercials that get me everytime. I am such a sapp Prasetio that I cry at commercials..sad huh? Give me a good commercial and thats all I need..forget the movie..lol

Great hub with lots of good information too.

God BLess,

Sunnie

Have a great day,

Sunnie


Pollyannalana profile image

Pollyannalana 5 years ago from US

Wow those are really good, I never see any like that, beats the movie probably. lol Perfection as always!

Polly


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Katie. Nice to see you here. I agree with you, everybody need loves, this was good opportunity for the company to come in and make something "romantic" for the their product. I am glad you enjoy advertising topic and you want to give your vote to this hub. God will repay your kindness...amen.

Love


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thanks, DeBorrah for coming to this hub and give much attention to this topic. I am glad you liked this information. I am "love admirer" and I want to share something beautiful through the ads. God bless you, my friend.

Prasetio:)


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Pamela. Thanks for always support and your compliment to this hub. I hope you enjoy this information and we stay keep in touch in sharing useful information. Take care!

Prasetio,


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Sunnie. Nice to see you again. Sorry I push my idealism. At least I try to give the best. I never thought that not all of us liked something romantic. I hope the opening in this hub useful for us. Next time I'll give more than this. I promise to you. God bless you! ~prasetio


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thanks, Polly for giving your attention to this hub. I hope you enjoy the story behind the romantic ads. Take care~ Cheers....


jojokaya profile image

jojokaya 5 years ago from USA

I love GE commercial..Great hub.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Welcome to this hub, jojokaya. I am glad you enjoy this information. Take care!


Healing Touch profile image

Healing Touch 5 years ago from Minnetonka, MN

You worked hard on this hub. Great job my friend.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Nice to see you again, Healing touch. I miss you so much. I need two days for research before make this hub. Take care!

Prasetio


drbj profile image

drbj 5 years ago from south Florida

Thanks for sharing these beautiful romantic TV commercials with us, prasetio. As you wrote, "Love is always wonderful."

You have probably noticed that in your country, as in the U.S., the number of ads have steadily declined in our newspapers, with many publishing companies going out of business.

The internet and social networks do much of the advertising now - and at a lower cost.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

My friend, drbj. Thanks for share your thought about this topic. I know the people and company choose internet and social network than common ads in TV and newspaper which need a lot of money to be invested. This time I want to share something about "love in ads". I hope this hub inspired us. God bless you!

Prasetio,


always exploring profile image

always exploring 5 years ago from Southern Illinois

Nice hub Prasetio, Romance sells and why not. Love is a beautiful feeling. Thank you for sharing.


Fossillady profile image

Fossillady 5 years ago from Saugatuck Michigan

We're all hopeless romantics who are easy targets for advertisers...tee hee...Well, at least I know I am for certain...what about you Pras? Are you a hopeless romatic too?


Micky Dee profile image

Micky Dee 5 years ago

Very nice commercials nephew! Heart grabbing-ly beautiful. Thank you Prasetio. Every hub you make is the best one!


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thanks, Ruby for dropping by. I am glad to see you here. I hope you enjoy the romantic ads videos. Cheers...


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

My friend, fossillady. Thanks for coming to this hub and leave beautiful comment. I try to answer your question. hopeless romantic too. I really adore love and I love something romantic. Love is the best in life and we really need love, right. God bless you!

Prasetio,


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Your welcome, My uncle. I hope you always entertained with all my hubs. I try to give the best. Thank you very much for always support me. You are the best too. God bless you!

Your nephew, prasetio


akirchner profile image

akirchner 5 years ago from Central Oregon

I'm with Dahoglund - I would much prefer humor than sexy even though I am a true romantic at heart! Good piece, Prasetio!!


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Audrey. I am glad you want to visit this hub. You are free to give your comment. Sorry if you aren't comfort with this hub, especially about romantic ads. But I hope you enjoy at least one video above. Have a nice weekend. Cheers...

Your best friend, prasetio


MartieCoetser profile image

MartieCoetser 5 years ago from South Africa

Love, romance and happiness is what we all need and want in life. I can't blame companies when they use this as a teaser to buy their products. What else will attract our attention - our minds are always open for the truth and the awesome. I've enjoyed this read! Take care!


acaetnna profile image

acaetnna 5 years ago from Guildford

Well that's the way advertisers really do sell their products, complete seduction. We all love romance don't we, well certainly I do! Your hubs are always so tremendous Prasetio, you must spend days getting the research done and making them so perfect. This is another great hub and I shall be back to check out more of the YouTubes later. Vote up and pressing those tabs again.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, Martie. Nice to see you again. I am glad you want to share your thought about this topic. Of course, the company just want to get profit and the consumer has choose the best for them. Love and romance are always beautiful. God bless you!

Prasetio,


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

My friend, acaetnna. Thanks for dropping by, give your vote to this hub and your compliment to all my hubs. I really appreciated your comment. You can check YouTube next time, you'll find many surprise over there. I really love doing my search to find anything related with this topic. I want to say "thank you very much". Cheers.....

Your best friend, prasetio


Hello, hello, profile image

Hello, hello, 5 years ago from London, UK

Romance and humor certainly attrack most people. Very well written and laid out hub.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thanks, My friend Hello, hello. Advertiser try to get many attention from audience. I agree with you, romance and humor are part of this section. Nice to see you again. God bless you!

Prasetio,


mulberry1 profile image

mulberry1 5 years ago

Yes, any ad that evokes strong emotions is sure to stick with people. Romance is definitely a seller.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Hi, mulberry1 for coming to this hub and leave nice comment. I am glad to see you again and you agree with my idea. Romantic is a seller.. I like your statement. This definitely influence the emotions of audience. This works, my friend. That's why all romance ads has been created. Cheers....

Love and peace,


GPAGE profile image

GPAGE 5 years ago from California

prasetio!!!!!! YOUR ROMANTIC FRIEND IS HERE!!!!!! FINALLY!!!!!! HA

GOD HELP ME IF I EVER DIRECTED COMMERCIALS!!!!! THEY WOULD ALL LOOK LIKE THESE!!!!! On a serious note, this is a really informative and interesting hub. I have not seen a lot of these so I am happy you posted them! Thank you for the love!!!!!!!

Thank you for sharing your heart! AND special thanks for just being YOU!!!!! G


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

My friend, GPAGE. I am so happy to see you here. Finally you know that I am very romantic person, hahaha.... You got me here. I am proud to present this information. I hope this hub useful for you and you have an inspiration for your company to make such of TV commercials ads.

No one can't life without love, that's why we live in this beautiful world and I met good person like you. No one can't replace this with money. My heart is always for you. Take care!

Love and peace, prasetio


KoffeeKlatch Gals profile image

KoffeeKlatch Gals 5 years ago from Sunny Florida

Prasetio, sex and romance does tend to sell more. I know I seem to be more drawn to this type of advertising. Great job. Rated up. Great videos.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Welcome to this hub, KoffeeKlatch Gals. I hope you enjoy all videos here. Thanks for give your vote. I really appreciated your coming. Cheers...

Prasetio,


Fluffy77 profile image

Fluffy77 5 years ago from Enterprise, OR

Ya know, we do all notice this. Yet just maybe besides all the selling going on we could just take our own unique spin from the all. Then truly see it as something trying to tell you it's time to give and love more, spend more quality time with your loved one. This is tough times, it would be a more positive way to look at it all right. We do know it is all about the sex selling however, in reality. Still, one can dream too.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia Author

Thanks, Fluffy77 for dropping by and share your thought about this topic. Love was never separated form our life. This was became good idea for company to get many attentions in selling their product though not all of us like something "romantic". But I hope you entertained with all the videos above. Cheers.....

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