SEO Press Releases: How to Write them and Where to Submit Them

SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.

Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007.

Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.

Why I Created This Hub

I created this hub for two important reasons. The first is that many traditional marketing and PR firms are stuck writing and publishing press releases the 'old' way. They are not taking advantage of the search engine optimization potential that could help their client's increase the visibility of their press releases in the search engine and improve the position of their websites in the search engine results page. As a marketing professional, I don't like knowing that clients, even if they are not mine, are not receiving all of the value possible for the the price they are paying for press releases.

The second reason is that writing and submitting press releases is a marketing tool that even small businesses can afford to do in order to gain more visibility online and strengthen the position of their website in the search engine rankings. As someone who bootstrapped a business on a shoestring budget, I have a great deal of passion for entrepreneurs with great products and services but little capital to promote themselves.

Why Publish SEO Press Releases?

There are plenty of benefits of SEO press releases if you do them correctly:

  • Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
  • Visibility in search engines
  • Ranking in Google News and Yahoo News for your keywords
  • Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
  • Potential media coverage
  • Can help your new website escape from the “Google Sandbox” quickly

Here's an entertaining video about how press releases work in today's online world:

Press Releases in Plain English

Why In The Heck Should You Believe Me?

Good question. There is so much crap out there on the internet, we've got to really be discerning about who we believe. I’ve spent 2 years researching press release submission sites, doing tests on scores of SEO press releases, testing the results of different PR distribution points, and analyzing the results. I’ve spent hours on the phone with people from the major players in PR distribution.

I’ve played with different writing styles, made mistakes, pushed the limits of linking and promotion to find out just how far I could go before having a press release rejected. After all of this, I’ve developed a formula that works consistently.

There are two critical pieces of getting results with an SEO press release:

  • Writing the release
  • Distributing the release

Doing either of these ineffectively can and will undermine your results. This hub will cover everything you need to know about writing and submitting SEO press releases.

What is an "SEO Press Release?"

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it's position in the search engine rankings.

Aren't Press Releases "Old?"

I kind of like the fact that most people don't realize how valuable a press release can be because it means more opportunity for me and my clients!

Some people think press releases are some old and boring marketing method from the past. That's because they were! Today's press releases are a lot more fun. They can include video, links, pictures, social media buttons and more.

An Example of an "Old" Press Release

An Example of Today's SEO Press Release

SEO Press Release Writing Step One: Identifying Keywords

Before you write the very first word of your press release, you must know which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.

If you’re a writer working with an SEO company, be sure to get the keywords from the SEO company before starting. If you’re writing for your own site and haven’t yet chosen keywords, I recommend WordTracker for choosing keywords. Though WordTracker is a paid service, they also have a FREE trial version that will give you a good idea about which keywords to optimize for and which ones will bring you the best results.

I highly recommend watching this video tutorial to learn how to use Word Tracker more effectively:

Quick WordTracker Tutorial

Optimize For Long Tail Keywords

Long tail keywords are those that are less competitive and less searched for, but collectively generate more total searches than your general, highly competitive terms.

Elements of A Press Release

There are 5 technical parts of a press release:

  • Title
  • Summary
  • Body
  • About the Company
  • Press Contact

Title: Include the keyword phrase in the title. The title should not exceed 100 characters.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 secondary keywords. The length of the summary should not exceed 240 characters.

Body: Writing subjectively and in the third person, give the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.

About the Company: In 2-3 sentences, give your company’s ‘elevator pitch’ writing in third person. Include a link to your homepage in the summary (preferably in anchor text.)

Press Contact: Designate one person who will consistently be the media contact for the company. This can be anyone in the company, including yourself. Gather the name, address, phone, email, and website of the press contact – many press release publishers will not accept your submission without contact details. If you are optimizing for your name, you may want to include your name as the press contact.

Step 2: Optimizing the Title

There are two things to think about when creating a title and these two things can contradict each other.

  • Positioning your search term
  • Creating an irresistibly-clickable title

While you’ll want to try and do both with the same headline, you often need to sacrifice one for the other. Though this goes against convention, if you have to choose, pick keyword over clickable.

You may be thinking… “What!?!? Did she really just say that?” Yes, I did. And I’ll tell you why. I’ll also tell you why you’ll want to create a second headline that you’ll use when submitting your press release to certain viral distribution points.

Why You’d Want to Sacrifice Uber-Clickable for Keywords

  • The title of the press release often becomes the title tag on PR distribution sites and the title tag is a very important part of what helps a page rank for a search term.

  • The title of the press release is going to be in big bold letters on the search page. If a user searches for “women’s recovery retreat,” they should instantly realize that this result is relevant.

Many of the distribution points that I use allow you to upload your releases, but don’t really syndicate them across mass audiences. Google comes around to crawl these news sites regularly and indexes new pages, thus making them available for search.

Creating a Second Irresistibly-Clickable Title for PR Web

PR Web is useful for pushing press release titles out to massive numbers of viewers. Instead of just sitting on a server waiting to be found, the headlines are syndicated on thousands of websites and blogs that offer RSS news feeds to their readers. In this case, you’ll want the title to really capture the reader’s attention to invite them to click. Because the title gets massive exposure it's better to create a catchier headline when you submit a press release through PR Web.

Step 3: Optimizing the Summary

Most press release distribution points will ask for a summary of your press release. You’ll want to include some additional keyword phrases in the summary that are different than those in the title to maximize exposure for these phrases.

Why Optimizing Throughout the Press Release is so Important

Search engines will pick out parts of the press release that include the searched keywords to use as the summary in the search engine results:

Step 4: Optimizing the Body of the Press Release

After reading the last section about how search engines find the text for the results page summary, you’ve probably realized the importance of optimizing the body of the press release for keywords.

The following image shows an image of this press release in its original Word Document format. Just about every single element of the press release is crafted in this format for a very specific reason.

Optimized Parts of an SEO Press Release

Step 5: Writing Your Press Release

Press releases have a definite flavor, style, and premise that differs from other types of published media. In this section, we’ll talk about:

  • Press release topics
  • Voice
  • Quotes
  • Parts of a press release

Choosing Press Release Topics

Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of great topics to write about!

Your news doesn’t need to be earth-shattering to be newsworthy. There are plenty of things happening in your business or on your blog that can be considered newsworthy:

  • New product/service/program
  • New published report/e-book/interview
  • New strategic partnership or hire

If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.

Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. At this point, it’s just an observation. But if you were to create a 1-2 page report on your findings and offer it as a download on your blog – it becomes news of a new published report!

If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Knowing that you will need to produce a monthly press release will force you to come up with lots of new material and developments for your business that can only improve your value to your target audience.

However, it is important that your press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable.


In the past, a press release was sent to the media to provide journalists and editors with topics to write about. Today, press releases are published on the web and often viewed by the end user, as well as traditional journalists and new media journalists (bloggers).

Because your target audience will likely be the reader of your press release, it’s important to provide a message that will resonate with your audience. However, the release must be written in a way that does not make it appear completely obvious that you are talking directly to your target audience.

Always write the press release from a third-person perspective, never in a first-person perspective. The press release should seem very objective.

Getting Rid of “You”

One mistake that I see a lot of companies make when they send me press releases to review is to include the word “you” in the press release. Using the word “you” in a press release can cause your press release to be rejected for “too much advertising language.” But that doesn’t mean that you cannot advertise – that’s the whole point of the press release! You just have to word your “advertisement” more subjectively. Here’s an example:

You can find dozens of recipes for meatballs and upcoming restaurant events by visiting our website at...”

Press release publishers will often reject such a directive statement. Instead, you’ll want to phrase this sentence like this:

“Meatball enthusiasts can visit... for a variety of meatball recipes and information on upcoming Meatball House events.”

Quoting People in SEO Press Releases

The place for blatant self-promotion is in the quotes! The text residing inside the quote can be as subjective and self-promotional as you want. Quotes can be the powerful sales tool in a press release. When I write press releases for clients, these quotes are part of the sales strategy. I write the quotes myself in order to flow with the entire message, and then let the client approve them – not the other way around.

Another purpose of quotes when using PR Web is to serve as an attention grabber and a summary to entice visitors to read the entire press release. The reason this works with PR Web is because of a feature called “Quotables” that randomly pulls quotes out of the press release and enlarges them as an inset in the body of the press release.

Example of PR Web's "Quotables" Feature

Things to Remember About Quotables:


  • This feature is only available with a $120, $200, or $360 PR Web upgrade.
  • If you have 3 different quotations in your press release, it will randomly select one quote to feature and then randomly select another quote with each page load. If you have one powerful message in your quotes, you may want to make this the only quote in the press release to give it more visibility.
  • Quotables only pulls what is between two quotation marks. Don’t cut a single thought in half with the name of the person being quoted. This works great on paper, but it looks ridiculous when the Quotables feature picks it up.

"However,” explains Houston, “we're not operating a resort. Every moment of the 3-month program is designed to achieve the center's ultimate goal; to help residents develop the life skills and habits of a sober lifestyle."

(The word “However” was picked up by Quotables)

  • Quotables will pull anything in quotes – even if it’s just a single word that you have placed in quotes for a completely “different” reason. If you need to use quotes around a single word, use ‘single quotation marks.’

Mark Houston Recovery was heralded as an innovative "outside the box" alcohol and drug recovery center in last month's issue of Treatment Magazine for its personal approach to treatment.

(The term “outside the box” was picked up by Quotables)

Where to Submit SEO Press Releases

I've published the second part of this tutorial, "Where and How to Submit SEO Press Releases" on SlideShare. This slideshow will show you where – but more importantly how – to submit your press releases to various press release distributors to get the most benefit from your press release.

My business partner Tara and I also created our own press release submission site where you can submit free press releases or submit SEO press releases for a minimal $6 upgrade. After using press release submission sites for years, we created this one with all of the feautes that we wanted in a press release site. 

Every press release submission service has its own little quirks and oddities that you want to be aware of before submitting.You can use the slideshow as a reference guide, flipping to the slide you need during the submission process.

Eight Tips for Creating Killer Press Releases

I've talked about some of the "technical" aspects of writing an SEO press release. This video shows you how to create a powerful message to make your press release appeal to humans, not just search engines:

Comments 380 comments

Joe 8 years ago

Wow, I can see just from a quick glance that there is a lot of valuable informaion here. I can't wait to read it all. Thank you Christine.

Christine OKelly profile image

Christine OKelly 8 years ago from California Author

Thanks Joe! If you have any questions after reading - feel free to ask in the comments section - I'm happy to help!

starrwriter profile image

starrwriter 8 years ago from Cottage Grove, Wisconsin


Just got done reading and am impressed with the information.  Valuable information that I am sure will be useful.  Thank you for sharing.


Christine OKelly profile image

Christine OKelly 8 years ago from California Author

Thank you Joe! I just visited your profile and can see that we have a lot in common :) I'm headed back over to read your hub on getting published in magazines and newspapers right now!

jhulott profile image

jhulott 8 years ago

Great Stuff Christine, I found your blog the other day and also bought your freelancing guide. Very informative with lots fo free goodies on your site too!

samanthawilson profile image

samanthawilson 8 years ago

thanks for sharing.. your hub is really nice..and complete.. but in seo, i seldom use press releases

charlemont profile image

charlemont 8 years ago from Lithuania

Very nicely laid-out. Press releases are something I will start using as soon as I fight the fear of PR. I just have to right ONE pr to get the balls rolling, but still need some inspiration.

Mr_VRE profile image

Mr_VRE 8 years ago from Southeast Michigan

Thanks Christine,

This is a great hub page. Now I know what I need to do to make my press releases to stand out and optimized for the web. I appreciate your efforts.

Peter K.Mr. VRE

gutzmediatraining profile image

gutzmediatraining 8 years ago from Denver Colorado

Wow, wow, wow! Well written hub page. I really appreciate this information. I will be looking forward to hearing more from you.

Holly Powell

Christine OKelly profile image

Christine OKelly 8 years ago from California Author

@ jhulott: Thank you for your comment - and for picking up my ebook! You've got a ton of of great information in your Hubs!

@ Samantha: I've found press releases to be incredibly useful! Just the other day, I published a press release for a new keyword I was targeting and within 12 hours it was ranking in 4 spots on the first page of Google - wow! A day later, it's holding in 2 spots on page 1 and 4 spots on page 2. Definitely give it a try!

@ charlemont: You're right - taking that first step is always the hardest part. It's ok if you don't do everything right the first time - just the act of getting out there and trying it is so valuable!

@ Mr_VRE: I'm so glad you liked it and found some ways to make your press release more visible online :)

@ gutzmediatraining: Hi Holly - thanks! I'm really enjoying your Hubs as well and am so glad to hear that you found some valuable info here that can help you promote your business!

kismat profile image

kismat 8 years ago from vadodara, gujarat, india

good job

askweb20 profile image

askweb20 8 years ago from So. Florida & Houston


What a wonderful hub. You laid out what people need for SEO clearly and effectively. A well done presentation.

seohowto profile image

seohowto 8 years ago from Bay Area, CA

Christine, thanks for the great info! A quick question for you: is it true that press releaze should be only written if company really has news to announce and in any other cases a simple article would be enough?

Technology Blogger 8 years ago

Great information and very well organized. This is a rare find.

Christine OKelly profile image

Christine OKelly 8 years ago from California Author

@ kismat: thanks!

@ askweb20: Glad to meet you - you've got some excellent hubs that I can see I'll be spending some time on!!

@ seohowto: I definitely beleive that press releases should be written only when a company has something to announce. it doesn't have to be something earth shattering - but if it is something that will be of interest to people then a press release is a wonderful way to get the word out!

@ Technology Blogger: Thanks - and I enjoyed reading your posts about HubPages vs. Squidoo - very interesting!

Soya profile image

Soya 8 years ago from India

lots of great info here..

Rob Jundt profile image

Rob Jundt 8 years ago from Midwest USA

Here is a true diamond for sure. Lots of well organized and easy to understand information. Thanks in bunches.

Gadzooks profile image

Gadzooks 8 years ago from United Kingdom

Really good stuff... TBH I was a bit miffed at being sent over to the slide show when you could have added the info here... but it was worth the visit. Thanks I will definietely be taking a look at this.Out of interest, what is your view on using article directories... that seems to be a numbers game, i.e. you need a LOT of submissions to get anywhere... I was wondering if that was your experience?

Gadzooks profile image

Gadzooks 8 years ago from United Kingdom

Hello again,I should have asked... what is the long term effect of these submissions? I mean I am thinking that when articles are released they are up front on the press sites meaining they ranke well, but over time these pages will be pushed out by newer releases... so... how valuable are the archive pages?Like your site / blog design BTW

Twenty20 profile image

Twenty20 8 years ago from Tamarindo, Costa Rica

Super, I have been looking for a page like this to explain seo PR to my client for ages, and now I have found one, thanks.

gutzmediatraining profile image

gutzmediatraining 8 years ago from Denver Colorado

Christine, WOW is all I can say! Well written and full of value.

Neil Sperling profile image

Neil Sperling 8 years ago from Port Dover Ontario Canada

Very Informative - much appreciated. - Love Light and Laughter...Neil

bpaxman profile image

bpaxman 8 years ago from Round Rock

Wow, this is amazing. I am a PR student and I am very interested in SEO. It's nice to see the two working together here!

ProCW profile image

ProCW 8 years ago from South Carolina

Very informative. Thank you for the information!

socialdominator profile image

socialdominator 8 years ago

What an informative hub. Thanks for the resource. I'm writing a press release and distribute it tomorrow. So this advice was perfectly timed for me.

sylvan 8 years ago

Thabks for all the info here, I will be using anchor texts a lot more now to gain links to my sites from press release sites.

the1n profile image

the1n 8 years ago from Cape Town, ZA

I like, I like It A lot.

Thank you for the great info.

It resonates with you passion for "well-thought-of" writing.


Urdezire profile image

Urdezire 8 years ago

Thanks for such informative release , I will definitely look upon these ideas before writing a Press Release..

kulbhushan 8 years ago

i found the information very nice. Am an aspiring writer from India.....will anyone of you tell me tips to write for european people. Means i wanna know what kind and lvel of language (english), they prefer. Also, anyone tell me how exactly press releases look like.........even contact me one on one at

oh yes.............i find sometimes keywords not inspire me to write catchy headlines

JJC13 profile image

JJC13 8 years ago from Liverpool

Thanks you have really given us some great info... Keep up the good work!!!

directory script 8 years ago

These are all great ideas for making money online I just posted a new hub explaining how to make a ton of easy cash on the internet using directory script.

MaxReviews profile image

MaxReviews 8 years ago from Torrance, CA

Nice. I've never done a press release, but after reading this, I'll definitely have to try this out and use it myself!

barryrutherford profile image

barryrutherford 8 years ago from Queensland Australia

THis is all new to me but seems it would be very useful imaking money with Blogging in a certains style

thebenro profile image

thebenro 8 years ago from Chicago

Excellent guide, this really needs to rank higher in google because I just spent way to much time reading unhelpful things before I found this.

El Dorado SEO 8 years ago

Hello Christine,

I just wanted to say how pleased I am with the information that I found on your web site. It is a great guide for beginners as well as pros.


Christopher Arnell

El Dorado SEO

mikewitt profile image

mikewitt 8 years ago from Davenport, Iowa

Christine, this is an incredible hub, packed with a ton of information. Had to read it a couple times to let it sink in. I have not done much with PR, a little bit with articles, but I think there can be a lot of similarity of what you do with PR that can cross over to articles, maybe I am wrong.

Anyway, great information, sparked quite a few ideas for me, I appreciate you sharing your expertise,

Mike Witt

PeBos 8 years ago

Christine, i am new in this field of internet marketing and i dont understand a thing about press release advantages you talked about. The first advantage is to have a higher rank in search engines index, based on backlinks, right? But i noticed that articles in the press release sites, i mean the exact page where the article are located, usually have a PR of Zero. how can this improve the PR for the site you add links? Although the main page has a big PR of 6 or 7.

SEO IT! profile image

SEO IT! 8 years ago from Tucson, AZ

I have never found anything so in-depth in regards to press releases. I am just starting my own online business and I found your article very helpful! Thanks for the information!

John Manoah 8 years ago

Hi Christine - your article is definitely an eye-opener for SEO Strategists. Thanks for your contribution.

davidjudon profile image

davidjudon 8 years ago from California

This is definitley the MOST INSIGHTFUL information I ever even seen re: SEO Press Release.

Thank you for this INCREDIBLE nugget of KNOWLEDGE,

David D. Ju'Don

Naomi Fox 8 years ago

Absolutely excellent. New something about the subject but was missing pieces. This gave me the data that was lacking and was interesting too. Thanks, so much.

kevinlt9 profile image

kevinlt9 8 years ago from Gwynn Oak,Maryland

Incredible Hub Christine,I had been looking how to info on press releases and wola I found your hub.Thanks for the insightful information.


sarah montague 8 years ago

This was one of the most informative and descriptive tutorials I have ever seen on the subject. Thanks for sharing your expertise.

JohnnyWik profile image

JohnnyWik 8 years ago from Utah

Verry cool video. I liked the article and I'm refering others to come visit your hub.

jGaunt profile image

jGaunt 8 years ago from London

Very informative. I will definitely give SEO press releases a go. They seem like a great way to draw both traffic and PR.

uganda-safari profile image

uganda-safari 8 years ago

Been looking for this kind of information all over. Press releases help in backlinks and thats what ive been looking for.

SEO Resources profile image

SEO Resources 8 years ago

I was searching seo press release and found this.... great resource

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effalicious 8 years ago

I have been searching all over trying to find the correct way to write a proper press release. This is some valuable information and I will be using this to my benefit.

profile image

english-blinds-uk 7 years ago

Excellent guide to press releases. If done properly they really can have a very positive effect on SEO.

profile image

LebSeoDesign 7 years ago

nice and excellent walkthrough threw SEO and Press Realeses effect W.D.

econcept infotech 7 years ago

Good post and excellent information for SEO PR. - Hemang

rdnetwork 7 years ago

very ...<<seo>>. Congratulations.

powerspike profile image

powerspike 7 years ago from Sydney, Australia

I have always been told that Press Releases are great for seo value, but never been told how to go about, alot of great information here, just bookmarked the hubpages. Thanks for sharing!

RobertHassey profile image

RobertHassey 7 years ago from United Kingdom

Highly detailed piece. I'd have to say you've stuck to your own tips in producing a good 'modern' press release writing guide, one with the search engines and modern frantic searcher as audience. In putting together such a guide in the SEO era, you've also explained the context of online searches. I can tell because I'm an Internet marketing enthusiast myself.

pvrust profile image

pvrust 7 years ago from Carlsbad, Ca

Great article and well planed layout. You cover all aspect of old school vs new school. I think it is important to include all aspects of the 2.0 effect so viewers will get the whole picture of just how important the steps are followed and implemented into your PR.

Thanks Gary Rust

MexicaliBill profile image

MexicaliBill 7 years ago from Puerto Vallarta


Wow, excellent hub! My brain got so full I'll have to read this again in the morning. I've heard press releases can be a powerful tool but that there are a lot of details that must be done correctly to be effective. I'm going to try and do my first one this month (and every month thereafter of course) using your hub as my guide.

ontheway profile image

ontheway 7 years ago

SEO Press Releases How to Write them and Where to Submit Them

it Was very well written, I support you, welcome to my hub

Domainer 7 years ago

Yep you have done well here, started searching for this information and its all here in one place. Can you do another that is UK specific for me! :)

Colin Williams 7 years ago

When you release a press release to a press release site, should you also add the release (via RSS) to your own site so that your site gets ownership of it?

Flower Girl Dresses 7 years ago

This is the perfect article. I'm thinking about writing my first press release soon and I found this very useful!

Milwaukee SEO 7 years ago

I have performed backlink analysis for numerous sites that rank well for highly competitive terms. I have found only a few of them that appear to use press releases to improve their ranking. Are they missing the boat on this possibility? It seems like if this were a good strategy, I would see it used more often.

ddiemer 7 years ago

I guess your SEO process works, given this still comes up in a search on how to optimize a news release. Great stuff here!

Ian 7 years ago

Thanks for the information. One quick question. Is it ok to submit the same press release to numerous PR sites?

nms profile image

nms 7 years ago from Cochin

well is another seo hub...try this

more money only when more hits on your page...try SEO on webpages

Jonsteve 7 years ago

I am very happy to read this topic. I have gained knowledge about press realease but i want take more knowledge about it with vidio.



Natural Organic SEO Company 7 years ago

WOW, great info on press releases! Press releases are very benefitial for your website since it passes authority links from Google.

Terry 7 years ago

Good tips! I urge anyone who is submitting these to submit them to too! :) It's free and seo friendly!

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seodude16 7 years ago

Great Tips. I have always wanted to write a press release to get backlinks. I think I will write one, following the info here

Nikita Adnani profile image

Nikita Adnani 7 years ago from Melbourne

Very informative Hub Christine! We often use SEO press releases as part of our client's overall online marketing strategy because they are so effective at building backlinks. I think one point for everyone to remember is that these releases when distributed online have a lasting effect on your backlinks -- they only grow stronger with time.

Bs004417 7 years ago

Now I know just how to make a press release for my website.


cjjohn profile image

cjjohn 7 years ago from Cyberia and Oz

Wow! Very Impressive!

semeasy profile image

semeasy 7 years ago from New York

Absolutely GREAT information! I know that it will take some time in order for me to get through all of this, but what I was able to get through, looks awesome!

Marktravels profile image

Marktravels 7 years ago from Ukraine

Great hub, a crash course how to, and what to do with a PR. thanks

Brad 7 years ago

Thanks for making it easy to learn how to make a press release for my website.

jonty 7 years ago

Very well written hub .....

very much informative ......

Thank you very much for your great hub, for good advice, good wishes and support. Thanks for sharing your experience with all of us.

Milwaukee Web Design 7 years ago

I really appreciate the breakouts (screen caps with call outs) on this. It really helps to illuminate just how SEO plays a significant role in writing a well crafted PR release for the web.

Pretty 7 years ago

Just wrote a press release and submitted! and now reading this, doh!

Ross (Inflecto Systems) 7 years ago

Many thanks for the very informative article. I am started on my first SEO press release already! Wish me luck!

Anthony 7 years ago

Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.

Anthony Robinson

Anthony Robinson  7 years ago

Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.

Gervais Group LLC 7 years ago

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1. Dont Reply of my emails.

2. Never Send Report

3. Use Black Hat SEO even they say we dont do black hat seo services

4. Website was blacklisted in search engine

5. Start telling issue that website is not seo friendly and need more money to fix it to get the higher ranking in search engine which is not true.

6. My website has been blacklisted in search engine and i lost money as well with this stupid company.

I am doing that because I got a message then never use the fake seo company.


Robert Patrik

Nilanjan 7 years ago

Hi Christine OKelly, It helps me a lot and well guided.



Gervais Group LLC, the way you told it looks like you have been cheated by the seo company. I can assure you that tey are working for themselves not for you. Its realy sad. If you give me permission i can suggest you to contact me for better proposal in your favour. At I am performing all kinds of seo related things.



Moving Ahead profile image

Moving Ahead 7 years ago from

Thanks for the tips! I have some on my Hub, too. 7 years ago

Hello Christine,

Very Well Written article.I learn a lot about Press Release.Infact press realease can boost our ranking in Search Engines i realised it today.......... :) Once again Thanx a lot

Locanto Free Classifieds 7 years ago

Hi Christine,

I also wanted to take the opportunity to thank you for this detailed and informative article on Press releases. I am currently learning the dos and don'ts of internet press releases and your article is a great help. What I was wondering though: I have read on other websites, that the summary optimization should be 250 WORDS, you on the other hand write 250 CHARACTERS. Do search engines only consider the first 250 characters? It makes sense because 250 words would be pretty long.

Once again, many thanks for the article!


jstevens2 profile image

jstevens2 7 years ago

Thanks for the great Hub.

I recently had a press release out rank my own site within 24 hours, it was at 6 in Google while my site was stuck back in 13th place.

I look forward to checking out your slideshow for more useful information.

johnmce profile image

johnmce 7 years ago from Brighton, UK

great extensive info here thanks.

PR web have just launched a UK version of their press release distribution service which we're trying out at the moment

paulus profile image

paulus 7 years ago from Murcia,Spain

Great and extensive article!

I agree that Press releases are still important and maybe even more now that the quality of backlinks is more important than the quantity. So good links in good texts are top!

Bruce 7 years ago

Speaking of which, I just recently did a press release last week for SEO purposes + integration into social bookmarking. 7 days later, the press release is now on over 21,100 sites and growing. Excellent for keyword campaigns.

Bruce 7 years ago

3 days later, and my press release in google results went from 21,100 to almost 50,000. Best part is that I did this without paying anything for it.

EngagementRing profile image

EngagementRing 7 years ago from Los Angeles

Thank you for shedding some light on this. Your article is the best I have read so far for optimizing a press release.

Alok Ramsisaria 7 years ago


Thanks! This article continues to lead 2 years after! Suggest you put the comments in reverse chronological order.


referral program 7 years ago

I always submit press release and looking for good sites, this article is really helpful.

cymbiotica profile image

cymbiotica 7 years ago

I have only just begun my journey into learning good SEO techniques and proactices, this has been a heavy read. Thank you though.

hediye 7 years ago

If I want press release to submit for Turkey then what would be the sites?

ciidoctor profile image

ciidoctor 7 years ago

very useful thank u

Jay Ortega 7 years ago

Great post!!!... Wow, I'm impressed. I'm definitely going to re-read this and start using the tips here..

And of course, I'll be using it to promote my opportunity to others. I've had great success, and I haven't even used press releases.. Man, can't wait to add another funnel to my income stream..

Great work Christine for sharing your knowledge.

You don't understand the time I just saved.

Jay Ortega

MRS Great Caruso profile image

MRS Great Caruso 7 years ago

WOW! So much valuable information...THANKS!

Tamanna 7 years ago

Great info, I was looking for the same.

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incentive program 7 years ago from Atlanta, Georgia

Fantastic resource - this served as my starting point for leveraging online press releases. Use these tips!

ceonbryant 7 years ago

Hey what if I don't own a domain name? could I have a press release that links to my squidoo page and still be profitable?

please respond at

knowledgeispower profile image

knowledgeispower 7 years ago

Great information on PR. I am glad I found your hub! I even bookmarked it.


Adsglobe 7 years ago

I recently had a press release out rank my own site within 24 hours, it was at 6 in Google while my site was stuck back in 13th place.

I look forward to checking out your slideshow for more useful information.

profile image

incentive program 7 years ago from Atlanta, Georgia

Even in the always shifting world of SEO, after 2 years this hub still provides valuable guidance and useful resources. Thanks for sharing with your hub!

Power Poker Review 7 years ago

Great info. I will be submitting a press release after reading this. Thanks for the help.

iç giyim 7 years ago

Great info, it seems like you've really done your homework no this one and I appreciate it greatly. Thanks for sharing your insights

los angeles seo firm 7 years ago

This is a great reading. Thanks for sharing this information. We have few readers who would like to read this stuff. We will pass it on to our readers for more feedback. We are dealing with seo firms and would like to get feedback from you too. This is a nice postings indeed. Thanking You. los angeles seo firm

Helpful Guy - SEO Tips 7 years ago

wow.. thanks for sharing this info to us.

However, you can also check my blog for more latest SEO trens and info.


Helpful Guy - SEO Tips 7 years ago

wow.. thanks for sharing this info to us.

However, you can also check my blog for more latest SEO trens and info.


joinphp profile image

joinphp 7 years ago from Tunisia

I'm very impressed by your tutorial Thanks, we also are Affordable Social Media Marketing Service providers for online businesses Worldwide. and we are proud to use your advices thanks again.

martha Hill 7 years ago

I read a lot of PR and marketing content and I have to say this was the most help and practical that I have read on optimizing a PR. Thank you!

Daglar 7 years ago

Good Stuff Thank you for information

GmaGoldie profile image

GmaGoldie 7 years ago from Madison, Wisconsin

I rarely print hubs - this is a printer! Rated it UP! Thank you very much - this is my next job duty.

Lucy Wallace profile image

Lucy Wallace 7 years ago from Swansea, UK

Definitely rated up. This was really helpful - thanks! :)

Ken F 7 years ago

extremely useful & practical

Ben Piatt 7 years ago

Very useful information. Thank you for sharing...I will submit using your advice.

SD Storage profile image

SD Storage 7 years ago from San Diego

Press releases are a great way to get to the first page of google, especially when you only have 120,000 results to compete with. If it was a less obscure search term, I doubt you would have got 5 on the first page though.

social bookmarking 7 years ago

I agree. PR is a great way to build nice links especially if your release gets picked up by a nice big website with lots of authority power.

Tristan Isfeld 7 years ago

This is great, I have heard alot about this recently, and I'm an SEO expert (well specialist, just starting out) here's one of the sites I'm working on. One of the tricks I've learned is to Tie it to a news event, and there is the Vancouver Olympics coming up, I think I'll submit her services in regards to getting a job after the olympics, tell me what you think!

Tristan Isfeld 7 years ago

This is great, I have heard alot about this recently, and I'm an SEO expert (well specialist, just starting out) here's one of the sites I'm working on. One of the tricks I've learned is to Tie it to a news event, and there is the Vancouver Olympics coming up, I think I'll submit her services in regards to getting a job after the olympics, tell me what you think!

Rajesh 7 years ago

Thanks for giving information about Press release

link wheels profile image

link wheels 7 years ago

after doing all your press releases, you might consider doing some link building for your website. Im using linkwheel as a part of my SEO.

for more info about LINKWHEEL please check my blogs.

seoxpert 7 years ago

It's true Press releases are very efficient for SEO too.

Almiaad Lingua 6 years ago

The content is really professional.

However, does google still use press releases to rank pages?

We are a small business company which provides Arabic, French and English translation services. Which press release website is the most SEO friendly and of real; help for us?

Almiaad Lingua for Translation

Almiaad Lingua 6 years ago

The content is really professional.

However, does google still use press releases to rank pages?

We are a small business company which provides Arabic, French and English translation services. Which press release website is the most SEO friendly and of real; help for us?

Almiaad Lingua for Translation

xs_website_design profile image

xs_website_design 6 years ago from Kolkata

wow! what a great hub. Lots of valuable information.Thanks Christine for this GREAT hub.

SEO Press Releases 6 years ago

Great hub. I totally agree with you. Submitting press releases can help you build link popularity for your website. Internet has changed the rule of the game. Small business can now take advantage of SEO

david 6 years ago

about to create our first press release tomorrow and i'm so glad i found this site tonight

mike 6 years ago

Dear ,

We have highlighted your site as a great resource and we have a client in a related industry to you that is looking to spend money on linking opportunities

We have budget immediately available to sponsor & advertise on the most relevant sites in their industry and I would appreciate you confirm the following:

Do you have banner advertising available? If so what are the costs and sizes?

Do you have text link advertising available? If so what are the costs?

I look forward to your response and working with you in the future as a partner.

Kind Regards


Tomasz Banas 6 years ago


Great hub, many seo gurus recommend it.

Randall 6 years ago

Helpful post. You give all the detail while keeping it simple and organized. Thanks.

seoserviceco profile image

seoserviceco 6 years ago

Amazing press release tips. How about use it with news result? Will make it better?

tournament indicator 6 years ago

Thanks a lot for the info. I'll be using these tips wisely

J T Stone 6 years ago

Great information. I love the video on the solar powered toaster.

richgal 6 years ago

Thanks for you sharing.

Risa Attrell 6 years ago

This is an excellent article. Well written and very informative. i can see you put a lot of effort into this. Thank you.

doğum günü hediyeleri 6 years ago

Helpful post. You give all the detail while keeping it simple and organized. Thanks

Harrist 6 years ago

Super Hubs !! and great Information :-)

Gareth 6 years ago

I love this hub and keep coming back to it. I have just lauched a FREE press release site...

I have linked to this hub from my site ;)

blackhatworld profile image

blackhatworld 6 years ago from Belize

Hello there. i just want to thank you for the share. I'm learning a lot and this is very useful for us. many many thanks.

lucy G 6 years ago

Great hub and still relevant two years after you wrote it.

adorababy profile image

adorababy 6 years ago from Syracuse, NY

Press releases have more credibility among all the other publicity methods.

ss sneh profile image

ss sneh 6 years ago from the Incredible India!

Hi! Yes, marketing gurus say the easiest and the quickest way to get into Google's front page is by "press release"

Thanks for creating a very valuable hub about creating press releases.

One question...Just 1 hub and PR4!...hub score 90!...154 followers!...How do you manage to get all? What's the secret?

...You must be very good at what you do!...Marketing!...Awesome!

Jason 6 years ago

Great advice. To see user feedback of these services read reviews at

SEO St. Louis 6 years ago

Great hub packed with valuable information! Thanks for posting it.

FredIndy profile image

FredIndy 6 years ago from Queensland

A very practical Hub for SEO, this helped me a lot. Props to SEO, and props to you! Cheers

Terry Schuman 6 years ago


I was laid off over a year ago and am having a tough time finding adequate work. So I decided to get involved with internet writing, specifically press releases. Out of all the info I've read to educate myself, this is perhaps the best. Thanks for making it available!


vijayant ajain 6 years ago

thank buddy you are an "intelligent" seo.U were quite heplful]

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pressmediawire 6 years ago

Hi Christine, thanks for this great resource. Please add the following web sites for SEO press release services;


agence web 6 years ago

Thanks for sharing, great info and very usefull tips.

Houston Internet Marketing 6 years ago

Christine, excellent information! Thank you for taking the time to post all the helpful advice and tips!

pghkidd profile image

pghkidd 6 years ago from Apex, NC

I know this may go against everything everyone is stating here, but here is some interesting info from the SEO guy at Google. He states that SEO is NOT HELPED by Press Releases...

"For ranking in Google, however, the main benefit of a press release is not direct links or PageRank from the press release directly; it’s primarily the people who decide to write an article and link because of that."

Here is the link:

Who should you trust more than the most powerful SEO guy in the land to give you the straight answer???

Email me if you have questions...



Atlanta Web Design 6 years ago


Honestly this is one of the most informative and useful hubs I have come across in a long time. I am bookmarking this page today. Thanks for the time and effort you obviously put into creating this exceptional hub.

Criação de Sites BH 6 years ago

I have never found anything so in-depth in regards to press releases. I am just starting my own online business and I found your article very helpful! Thanks for the information!

Software Development India 6 years ago

Soniktechnologies is a website designing and Web development company, implementing IT-projects of any discipline and to any complexity. We have the experience in providing successful website development, back end website programming, E Commerce software development services and maintenance of sophisticated Internet applications for different industries with affordable costs.

Technshare profile image

Technshare 6 years ago from India


very Informative post. Really great. Thanks for sharing.

harrist profile image

harrist 6 years ago from on the Net

thanks, this hubs is very informative

Christine 6 years ago

this is a great really helped me jump into the world of press releases

SEO Copy 6 years ago

Excellent article and one which people should follow - An excellent way to get onto Page 1 of Google and very valuable.

Web Design Lebanon 6 years ago

Very useful hub, thank you.

Kumar 6 years ago

Hi Okelly

This is a greatest post related PR and SEO

Thanks a lot

MarcusUEA profile image

MarcusUEA 6 years ago from Norwich, UK

Hi Christine. Thanks for this - it's one of the most informative posts I've come across on the subject of online PR and SEO. While press releases are an important part of off-page optimization, you also covered elements of one-page too!

I'll certainly be forwarding this on to my collegues.


Manly 6 years ago

Brilliant Resource.

Tyler Musson 6 years ago

WOW Christine! One of the best Hub's I have seen. I will be bookmarking this and sharing with my colleagues and potential clients as well.

Great layout and flow!

shai77 profile image

shai77 6 years ago

Loved it !!!

Just trying to submit my first press release and this is a big help.


bibin alexander 6 years ago

awesome work friend thanks a lot.........

dawnM profile image

dawnM 6 years ago from THOUSAND OAKS

I am totally impressed with your article well done and very informative I will have to read it several times to really get all of what you are saying so this one I will pfrint out!

BizEnViews 6 years ago

Very well written. I also suggest to make a comparison in regards to press release service distribution network, and of course the cost of each service varies. The most expensive service may not be right for your company.


barkod sistemi 6 years ago

WOW Christine! One of the best Hub's I have seen. I will be bookmarking this and sharing with my colleagues and potential clients as well.

Jacksonville Real Estate Search 6 years ago

Great, full information article! I'm researching PR releases and you have this one won.

BreckRealEstate profile image

BreckRealEstate 6 years ago from Breckenridge

In order to gain value from the effort of creating press releases, one has to really stand out from the crowd. Christine offers some sage SEO Rockstar advice on how to be successful with using press releases as a powerful marketing tool.

TopHubs2010 profile image

TopHubs2010 6 years ago

Great informative hub, thanks for sharing this nice tutorial

Nike Air Max tailwind 2009 6 years ago

it's very usefull,tks!~

Internet Marketing Guy 6 years ago

Thanks for the useful information press releases really do help you gain exposure, I have done it several times and cant believe that people do not do it more often, maybe they just do not know about it?

Aricia LaFrance profile image

Aricia LaFrance 6 years ago from Broomfield, Colorado

Very thorough, complete and clear. Thanks for a great article!

chanel 6 years ago

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heathrowlondon 6 years ago

Ah ok great hub... :) I like it

Jon the Marketing Consultant 6 years ago

I personally find WebWire's basic paid option to be worth the money.

I think it's around $18 a it distributes your press release immediately.

As long as you're not targeting anything too competitive, it will get you to the top of Google News within an hour or two

Ali Nasir 6 years ago

I was search for the ways to optimize the press releases and I came acros this website. I found this information very helpful and implemented most of of it and was very successful. Thanks mate.

Henry S. profile image

Henry S. 6 years ago

Very thorough article! I am just beginning to learn the basics of seo, hopefully I will be able to submit some press releases soon.

smriti 6 years ago

Very thorough article! This is a greatest post related PR and SEO

Thanks a lot

Donna 6 years ago

Thanks so much! I've searched the internet for about 1 hour but haven't found such useful info on writing press releases as I found in your hub page. I'd pay for this type of info. Thanks again!

Aamir 6 years ago

Put horse before the cart. First creat a simple press release. Just focus 01 thing "News Worthy".

Then SEO, keywords in title, summary , body and backlink's anchor text.

This would make the professional press release...Thank's for following advice.

Christina Costa 6 years ago

What a useful article - happy to have found it!

Watch WWE SummerSlam 2010 – Live Stream – Replay 6 years ago

Great article. Thanks so much for sharing!

duncanlauder profile image

duncanlauder 6 years ago from South Eastern PA


This is a great article. Very well written.

What are your thoughts on free Press Release submission services which allow you to control the anchor text of the links in the PR?

JON EWALL profile image

JON EWALL 6 years ago from usa


Thanks for the great hub.I guess content,keywords and integrity makes for a good press release.


Sushil Kumar Yadav 6 years ago

It is very nice note about press release.I learn from it.

Trust Deeds 6 years ago

This is one of the most useful articles I have ever read! Writing a press release isn't easy, especially for those who are blessed with copywriting skills. It can take hours and after all that work getting it right, you want to make sure you are distributing it correctly, or else all that hard work will have gone to waste!

ggerner profile image

ggerner 6 years ago

I came to your hub through a google search. You've given small business owners some great advice here. Thanks!

gift 6 years ago

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gift 6 years ago

 Gifts to India , Flowers to India, Cakes to India,Same Day delivery all over India

TruthAwake profile image

TruthAwake 6 years ago from The Dirty South

Great hub, thanks for the info! Will definitely be writing these for SEO in the future.

PaperNotes profile image

PaperNotes 6 years ago

Thanks, this one is really helpful specially for amateurs who just embarked on press release writing.

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viatusinfotech 6 years ago

I've found press releases to be incredibly useful! I think that press releases should be written only when a company has something to announce. You laid out what people need for SEO clearly and effectively.

Press release distribution 6 years ago

Your site was great with interesting resources. Those thoughts is a huge help to anyone! keep sharing your ideas!


Press release distribution

Conservation Jobs 6 years ago

Thanks for the great article. I'm using it as a guide for writing my first press release. I'm promoting the launch of my new site. I'm wondering if it's ok to write a press release for something that's not incredibly newsworthy - i.e. the fact that I launched a new business service. But I'm giving it a try to see how it works.

oscar  6 years ago

i am using your tips on my business now thank u

Bob Strassel Jr. 6 years ago

Christine, Thanks so much for this! It really helped me clear some things up, and has some great info!

Paula Andrea, MA profile image

Paula Andrea, MA 6 years ago from www.mode of cosmic

The information you provided really helps alot! Your lay-out was attractively appealing and easy to digest. Now, I will be able to put this 'stuff' to work. I have book-marked this page.

WHoArtNow profile image

WHoArtNow 6 years ago from Leicester, UK

Awesome hub! Just moving into the Press Release world and this has been a massive source for guidance!

Many thanks, Andre

The Klutzy Cook 6 years ago

Wow, i've been looking to make the step towards press releases for a while now and this hub is a fantastic tool. Thank you very much.

Heidi Mueller 6 years ago

A brandnew and free state-of-the-art seo environment for your press release submission and distribution is offered by - We Wire Words.

Submission and distribution services on come within a free account.

Richard Cummings 6 years ago

I actively used PR sites yet I found this hubpage extremely helpful. I learned some tips to improve my own press releases. Thx, Richard

cbarr81 profile image

cbarr81 6 years ago from Richmond, VA

Christine this article is very helpful to people just getting started with electronic PR and link building - great job on the article.

Please review my page about restaurant marketing and let me know your thoughts! Thanks

Jake W. 6 years ago

Nice blog! Great information. Building backlinks has been a "not-too-sure" area for most seo guys. Keep it coming. Thanks!

Mike 6 years ago


Great hub, thanks for the info!

Dinesh Vashisht 6 years ago

hi the great article provide meaningful information. thanks for that submission.

Joe Lewis 6 years ago

For a free, quick and seo optimised press release try

This news PR agency helps reach a maximum audience through social media techniques.

oto 6 years ago

Nice blog! Great information. Building backlinks has been a "not-too-sure" area for most seo guys. Keep it coming. Thanks!

Spoofthemonkey profile image

Spoofthemonkey 6 years ago

A lot of great information here about an area of SEO that is very tricky.

Aomos 6 years ago

Thank you I never knew what seo press was before and now i know and how I found you is because I am an amega global business owner and was quite excited to find an internet expert to help us get started online. Now we know how.... Especially as I am an internet marketer myself and know how hard it can be convert your traffic. Thanks. Aomos

sosbuys 6 years ago

Thanks for the great hub.I guess content,keywords and integrity makes for a good press release.

Freelinks 6 years ago

I've tried to submit around 1 PR per site, per month, and can honestly say that there HAS been a notable increase in both traffic and authority while I did this!

Freelinks 6 years ago

I've tried to submit around 1 PR per site, per month, and can honestly say that there HAS been a notable increase in both traffic and authority while I did this!

Yogesh Patel 6 years ago

How i write the Press Realease for ( a Web Design Company?

Ryan 6 years ago

Great idea, really help me improve my matched betting website

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JohnnyJayPierce 6 years ago

Wow Christine, great info! I've heard of press release before but never really took the time to find out what it actually is. Your hub provided WAY more than enough data!

amitmishra0123 profile image

amitmishra0123 6 years ago

Press release gives boosts your site thanks for share good information.

Adam Heaton 6 years ago

Do you believe that paying for press release publishing is more beneficial than using free press release websites?

Senuke X 6 years ago

I read your hubs with interest as they are very well laid out and easy for a newbie like me to follow. Thank you for sharing it.

deutsched profile image

deutsched 6 years ago from Egypt

That was an extremely helpful article!

It has really encouraged me to start writing press releases; as I've always thought of it as an old-fashioned way of advertising.

Ranjeetha Reddy 6 years ago

Nice to read your blog and the information is very impressive.


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ziplockbags 6 years ago from Dallas, TX

Sweet! Nice tips. It's been my experience that a good press release can bump up a long tail keyword quite a ways.

Steve 6 years ago

This is was so fantastic, great job here in How to submit in Press Releases website, thanks!

submitshop 6 years ago

read your hubs with interest as they are very well laid out and easy for a newbie like me to follow. Keep sahring more and more


Nuvenus Chovendus 6 years ago

Great and extensive article!

Nuvenus Chovendus

Diretório de Sites

Otimização de Sites

David- Raleigh Wedding Photographer 6 years ago

WOW! Its amazing that you can have that big of a result from a single Press Release. And thanks for the tip about qoutes to do the self promoting! Now I just need to make an awesome article to release!

kompresör 6 years ago

i dont believe see, hey big man good job! many many thanks for this article!!! i thank you enough low. thanks, thanks, thanks!!!!

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articleplot 6 years ago

Seems like that would be duplicate content though.... Good for the short run but not the long run.

SEO Seattle 6 years ago

I love the example you used "womens recovery retreats" where you truly dominated the 1st page with all of your articles. Nice post and I will definitely bookmark your blog for future reference!

Dentist abroad 6 years ago


Press releaes could also easily be used for articles submissions, which help with SEO. There are plenty of articles directories. Just google it.

Med Marketing 6 years ago

Press releases are great way of getting some backlinks. The only problem is that most of the good directories tend to be quite expensive.

mis sold ppi 6 years ago

Press releases are great when they allow you to create the metas and titles for the page

Performance tester 6 years ago

Welcome to the Web 2.0 with all dancing and singing content :)

Darren Brackett 6 years ago

Any thoughts on local PR vs national or general? I have several PRs that I am ready to publish and just trying to figure the best way to publish for penetrating a local (ATL) market...

house clearance london 6 years ago

I have been using press releases to increase business awareness to my company as well as increase my ranking in the serps

DRF 6 years ago

It's strange to see an article about good writing with such sloppy capitalization. Please note that if you're not capitalizing words like "of," then words like "a" and "for" should be lowercase as well.

Hemppurses profile image

Hemppurses 6 years ago

Great info this was the last part of my SEO puzzle

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netguyrajesh 6 years ago from New Delhi

This is really nice information


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thinkgreen415 6 years ago from San Francisco

Great hub! I will be using some of these tips in an upcoming press release. Thanks for sharing!

Ashish Kumar 6 years ago

Nice blog!!!!!!!!

korean translator 6 years ago

Well done, I am looking for ways to improve the visibility of my site.

kimian55 6 years ago

Thanks a lot ma men... this gave better ideas for my site

please check out mine its about top ten mosts

Pete| Gas grill reviews 6 years ago

Thanks for the interesting post. As a fellow webmaster, I'm always looking for new SEO tips. Thanks again

lostwillee profile image

lostwillee 6 years ago from Ft Lauderdale, FL

Lots of responses, but I did not see anything about duplicate content. Does each PR need to contain unique content for the recommended submission sites?

lostwillee profile image

lostwillee 6 years ago from Ft Lauderdale, FL

I did not see anything about duplicate content. Does each PR require unique content for your recommended submission sites?

XaxiiFan 6 years ago

Excellent resource. Wish writer had done more comparison of various PR release sites. Great article none the less

alex 6 years ago

Very informative. I will try this out for my used cars site. Thanks.

SEO 6 years ago

You did a great job at explaining about SEO Press Releases. Very thorough how you detail how to write them and where to submit them. We appreciate your efforts.

Francesca Benex 6 years ago

I found another site caled - this is focused on teh business sector. Its free as well

Emila Bologna 6 years ago

Yes I have also used - its easy to use and tends not to be full of rubbish that some of these free sites have :-)

Indian Gifts Center 6 years ago

Great to see your blog. It is really very interesting. Send Gifts & Flowers to India please visit.

provestasi 6 years ago

great info, it's very useful because I'm trying to increase my local site : to the top. Thanx

Rachel 6 years ago

Thanks for all the great information. I was pitched to today by a PR distribution company online. They wanted me to purchase a large package to distribute my press release to a large number of media outlets but they said the only way it would be effective as far as SEO goes and links, etc... would be to send a new press release with them every month. Is that true in your expierence? I do not want to pay a large amount every month for this unless I know how much more effective it will be then only sending out one press release.

Ugur 6 years ago

Thanks for the tipps, i will use them for my page

Alex 6 years ago

I would like to recommend few more Press releases websites which are really fruitful for us to get more traffic and high PR listing:

Do submit and see how it works for you!

Fifa Superstars cheat hack 6 years ago

nice info



Polish dentist 6 years ago

Good information! Very helpful indeed.


agraj profile image

agraj 6 years ago from London, UK

thanks for s great source to get links, let me make this procedure primary in link building.

- Agraj

Shewah | Online Indian Pakistani Boutique 6 years ago

Your post is one among many others that i am going to keep in front of me as a reference guide. Very Useful and thorough. Well the number of Comments show your success on giving the best available knowledge regarding PR. Very Useful Post.

iwriteebooks 6 years ago

Excellent hub. You explain the subject very well. Will be putting this into practice. Thank you.

Paul Harrison 6 years ago

HiyaFound out nearly all of what I understand about search engine optimisation from web-sites and web-based tuts and so called gurus. I feel it has stood me in good sted seeing that I have started getting a few businesses more specifically within the Google Maps subject of seo. Would be interested to find out wherever you learned your Web optimization from. You can visit my website or message me on the email address I've supplied or contract me by twittercheersVince

Darren Durham 6 years ago

Now this is without question a good hub about Search engine optimisation, Ive just simply launched my own own small business offering Seo services, Might you be kind enough to check it out and tell everyone exactly what you actually feel? Well, here's the website link > SEO Cardiff

Mart@ Healthy Hair Growth 6 years ago

Wow my heads still spinning! What an in depth study of press releases, excellent stuff. I feel I cant go wrong now.

Thanks Mart

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Max_Power 5 years ago from Sunshine Coast, Queensland, Australia.

Hi Christine, Great information! I must must admit to not knowing much about press releases(I was one of the people thinking it was a boring old method from the past:) This has really got me thinking, and is very thorough, thankyou! p.s. I especially liked the first video, that is a great way to present information in a way that anyone can understand.

AvelinaC 5 years ago

Love it! ;)

Tracey 5 years ago

I didn't realize press releases could still be effective. This is great information. I especially appreciate the example of the SEO press release with pictures, etc.

orangecity 5 years ago

Wow! I like this blog it is produced very nice information...!!

orangecity 5 years ago

Wow! I like this blog it is produced very nice information...!!

Domenico 5 years ago

Great job dude ;-)

Chris Evans 5 years ago

you have done the good job

Chris Evans 5 years ago

you have done the good job, keep it up

solar water heater 5 years ago

Zip past the junk she wrote about yours truly and get into the heart of her excellent post.

shower enclosure 5 years ago

By the way, xenonlit (formerly zumalicious -- sh*t, am I supposed to say that?) has a great call to action for those of us who are citizen editors or reporters.

Farzina 5 years ago

This hub page is very useful as it includes almost each and every information regarding press release.I got very clear idea about press release from this content.

Acer Aspire 5 years ago

Does article writing still have an impact on SEO? I thought the search engines had become wise to it all?

Ian Blackburn 5 years ago

The power of Search Engine Optimization in today's world of online business will never be dismissed by the web masters.

maggie chandler 5 years ago

i'd never have thought of press releases as a way to improve rankings. great info! thanks

theainz 5 years ago

I have to admit I often thought some of the blurb you see in press releases is a bit of a waste of time, but I think I get it now having read your post. Cheers.

testking 5 years ago

I like the valuable information you provide in your articles.

I will bookmark your weblog and check again here frequently. .

CasinoShark 5 years ago

Some nice tips here, but I guess the article is quite old. However some tips are still very much valid.

CPA Firm SEO 5 years ago

Writing quality press release with good keyword density is boost the ranking of a website.

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lyncmedia 5 years ago

Excellent article! Press releases are one of the best ways to promote a new product. I learned a lot from your article about optimizing them. Thanks!

Jim Baker 5 years ago

Hey Christine,

This is a fantastic resource on why Press Releases still work today. A really detailed post on it btw. Got to bookmark it and read all the details about it again. :)

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Benivolentsoft 5 years ago from Chennai

So,now I have learned the creation of press releases and even hub pages too.let i go with this promotion method.

Seo Companies

Laura 5 years ago

I've read at least 20 articles about how-to-write SEO press releases and yours is one of the best. Nicely done! Thanks.

LMS 5 years ago

This is a good software that needs for some SEO release

rubbish clearance 5 years ago

This info is great, there is a lot to SEO its seems

Bekki 5 years ago

This is a great post giving so much information about press releases.

Some really valid information -a nice resource for us new to press releases

many thanks

boys suits 5 years ago

What a great SEO article! This will definitely help me with my press release.

TikiFind Web Directory 5 years ago

This is excellent info, actually the most comprehensive information on PR sites and how to write that I've seen. Bookmarked for sure.

escort 5 years ago

thnk you for article

ankara escort 5 years ago

i'd never have thought of press releases as a way to improve rankings. great info! thanks

Glorypearl Dy 5 years ago

There are so many valuable information. But I realized that it all boils down to great online press release writing. The rest of the 'techy-bit' follows through... Thank you for the help.

Dentist Abroad 5 years ago

Very useful tips!

Dentist Abroad 5 years ago

very useful informations, thanks!

BoyceWeb 5 years ago

This is the best SEO article on how to optimise a press release I have ever read! Thank you so much!

Compra Coletiva 5 years ago

Some nice tips here, but I guess the article is quite old. However some tips are still very much valid.

iknowright 5 years ago

it was great . two thumbs up for you :))

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swebbo91 5 years ago

This is was so fantastic, great job here in How to submit in Press Releases website, thanks! More help

Evlilik Yıldönümü Hediyeleri 5 years ago

Helpful post. You give all the detail while keeping it simple and organized. Thanks

Traci Bell 5 years ago

This hub is absolutely fantastic. I am about to create a press release and I am so happy to have found this!

Lesley 5 years ago

Great information!

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deebdiver 5 years ago

Press Releases is very important to get a websites massive traffic to websites/blogs and increase hits to website to make fast and easy money

thank you for great post

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rajanrayhan 5 years ago from Bangladesh

Thank you very much for a detail hub on this topic, it is very useful discussion and helpful to us, thank you again.

Aaron 5 years ago

Excellent post! I'm going to do a press release for my site: and see if it helps my rankings!

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jonathannatural2 5 years ago

Nice hub. My company is going to be publishing a press release this week. I thought it would be nice to brush up on all of the best practices.


Tarun 5 years ago

Thanks for giving nice information about the press releases.

carol marlene smith 5 years ago

I had just read another article on how to write a SEO press release and I found it left me cold, I was no further ahead when I had finished and I left a comment saying so.

BUT this is different! All I can say is Wow. You have impressed me with your knowledge and research on the subject. I am bookmarking this so I can refer back to it time and again.

Thank you for all this useful information and the videos are great!

I have written a few press releases but received very little response to them, maybe next time will be different.

Thanks again

I might even mention this on my blog. The Positive Power of Writing.

Kaye Dennan 5 years ago

than you Christine. I have a grab file full of tips for writing a press release but this is the best I have seen and I like the fact that you have shown an example of the 'old' style and the 'new' style because everything I have is of the old style, no one has referred to the newer style above.

It's the difference between writing a press release and an article that is so important.

I am now going to use these tips as I have over 30 websites to promote.

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Writergirlbiz 5 years ago from San Diego

Awesome article and I Tweeted forward!

seo-tutor profile image

seo-tutor 5 years ago

So nice article with lots of information. It is really helpful. Thanks for your hard labour

Alasdair 5 years ago


Excellent advice. I am about to do do a press release on Scottish haggis ( and hope your advice helps me!

mastering basic seo 5 years ago

Very very effective seo ideas, which could help me to promote my new seo site and expecting traffic.

Michael Fielding 5 years ago

Hi Christine, great work! Certainly will help me to write a successful press release for my company :)

Mike 5 years ago

I look forward to hearing a lot more from you christine! Great work!

mastering basic seo 5 years ago

Hichristine, it is my first time that i came to know details about the inside factors of seo press release. I have just started my long journey to way of my seo learning through your guidelines.

Lots of thanks

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stevenmarsh 5 years ago

No other words. Just thanks for this guide. Very useful

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Jeff_McRitchie 5 years ago

Wow. This is an amazing Hub. Very thorough. Voted up!

wimble profile image

wimble 5 years ago from United Kingdom

Great hub....thanx for sharing!

BellaJournalista 5 years ago

Thank you for this hub! By far the most informative spot SEO Press Releases.

Web Development Company UK 5 years ago

This is very helpful post for seo professional.This is awesome post and very helpful post. Keep up the good work.

Also go to the link below to know something about SEO services

winterreifen 5 years ago

i found your site through search, yours site is a nice and excellent website.. contents are nice.. will grow higher in future

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senderwollas 5 years ago from Earth :)

I wonder what you think about Press Releases after the last Panda update. I mean PRs are great, but generally during the PR distribution process the same text is placed on lots of PR websites and that duplicate content, right? The reason I'm asking is that I have a small website with seo services and I was thinking of starting providing PR distribution. But I don't want to make any seo service that is not useful for my clients.

Hope you can give me at least any advice.

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ukfinancials007 5 years ago

Wonderful post, thanks for sharing this, i am submitting PR since last 2 years i was many mistakes, now i have come to know that what is press release exactly.

sorif786 profile image

sorif786 5 years ago

So much valuable information. Very Good Job.

Office Stationery 4 years ago

An excellent post which has given me a lot to think about and how to move forward with future PR.

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UmbrellaHost 4 years ago

Brilliant post. Looking for a quality way of doing press releases for our business and we came across this extremely informative post. The only thought we have is with regards to the latest panda 3.3 update which scares us into doing any type of SEO..

David 4 years ago

What is a place someone recommend for press releases for seo that have a monthly subscription?

srbhadran profile image

srbhadran 4 years ago from Thiruvananthapuram

Great Hub! This Hub is an A-Z Guide to Create and Subm it a Killer SEO Press Release. This Hub Explains Everything Related to the Publication of a Press Release with the help of 3 Videos. Thank You Christine Okelly for Sharing the Valuable Information with Us.

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eurozulu 4 years ago from Harrow Middlesex

Nice article,the SEO company i use are have started exactly this for my site.they recommended this as a good source for back-links and i expect good results from it.

Akash 4 years ago

Here is one more feature rich and fast growing press release distribution site. PressReleaseCircle is a free press release site launched by us. So please do us a favour by updating this list with our free press release website –

You can also refer to our site if you want to expand this list to 60+ free PR sites. Also note that we undertake posting press release to 60+ free PR sites for a small fee.

Manny 4 years ago

Great info, our office just wrote our first press release last week. We have had 3 new clients this week, all who have said they have come from our website I think the press release has helped us drive more traffic to the site. We will definitely keep releasing them in the future.

buycontent profile image

buycontent 4 years ago

press releases are indeed a great way to not only share news related to your company, but also as you mentioned, to generate backlinks and increase traffic. But like everything related to content, its very crucial to create high quality content. Cheers!

Yoovle profile image

Yoovle 4 years ago from at the beach

Recently, I've heard so much positives about press releases that I think I'm gonna write one as well. Your hub is very informative and helped me a lot, keep up the good work!

sonykkid profile image

sonykkid 4 years ago

great hub, with detail thanks

YellowTaxis profile image

YellowTaxis 4 years ago from walsall

Even if the content was written over four years ago, most of it still applies to days marketing, only recently have i started making the most of pr sites and they do work, will slightly change my strategy after reading this great piece.

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Organicpixie 4 years ago from London

Thank you for a great hub, I sometimes help write on a friends site and it's great to hear how we might use a press release for more coverage.

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lamxung 4 years ago from Ho Chi Minh

The only thought we have is with regards to the latest panda 3.3 update which scares us into doing any type of SEO..

Tom 4 years ago

Thanks christine that is a great lot of info there on press releases. We are just about to release 5 and test the results we are thinking of starting with prnewswire and and then go from there.


David 4 years ago

Thank you. This will help with composition a great deal.

Search Engines MD 4 years ago

Great Press-Release information! The most informative that I have seen. WWW.SearchEnginesMD.COM

Dave 4 years ago

Awesome article, very helpful! What are your top 6 Free PR sites to use that are the most SEO friendly? Just curious

Alley Jobs 4 years ago

Hey Christine OKelly

Thanx for the great list . I just want to ask you about .Sharewell Newswire offers paid press release distribution services . It will be a pleasure if you add Our Website in Your data base .

Here are the other Details :

Complete name : Sharewell Newswire

Link :

Google Pr : 2


Alley Jobs 4 years ago

Thanx Christine OKelly for your kind support :)

Candice 4 years ago

Hi all! I'm a freelancer looking to get into this kind of service. Seeking some advice...

Any suggestions on what to charge for both writing AND disseminating this kind of new-age SEO press release? I refuse to lower my standards to the $12-hire-from-the-web pricing that some of my clients have paid in the past.

snoopy 4 years ago

Thanks, will try on

Art 4 years ago

Thank you for this site, as the owner of an air conditioning business in Springdale AR www.airconditioningspringdale I am trying to learn how to promote my site on the internet. This site is a great source of info.

Thank You Again

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webhostcreative 4 years ago

I am new to the idea of press releases having had limited success with SEO following the traditional route I think I might give this a try. Thanks.

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angshuy2k 4 years ago

This is definitely and interesting article and that what I am doing for my site. Any suggestions guys for my website:

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ShaamCA 4 years ago from India

Informative guide about press is a standard method of communicating your news in to your intended target.Thanks for sharing.

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onlinekam 4 years ago from Karachi Pakistan

what is this? its benefit for me or not? some body guide me.

pradeep tyagi 4 years ago

kyu bakwaad kr rhi h.

pandey ji 4 years ago

Comers who are not able to understand what is this. They should surely visit to our website

faisalgrapix 4 years ago

i have a question, for SEO we have to submit press release many time at different press release websites, should we copy the same data many times in the press release offering webistes or we should make new content every time we make a press release for the sites

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harry634 4 years ago

Aww. Thanks for great article about Press Release. Now my time is reduced while requesting press releases from content writer. I will put this article as a reference reading for press release writing .

webrevolve 4 years ago

very helpful Christine, thanks! :) I'll work on submitting my own now.

nargish 4 years ago

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synergostech 4 years ago

Iam very glad to here about New SEO ideas to promote my website

Dave 4 years ago

great hub!

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groovism 4 years ago from Jakarta

This is good. Well written hub, i think I'm gonna make one for my web.

SANTOSH KUMAR 3 years ago

This information is usefull for all person....

Rex Bush 3 years ago

Much good content here but I would like to see article updated. Have recent Google changes impacted your methodology?

data recovery toronto,MacBook Repair 3 years ago

Very informative page. I am going to follow these rules for sure. . I thank you for such a good writing.

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computerman1 3 years ago

Very informative page. I am going to follow these rules for sure. . I thank you for such a good writing.

Rakhis to India 3 years ago

A very good and interesting post that i have come across, thanks for sharing the post.

Really appreciable.

Joan 3 years ago

But how are press releases targeted to a particular group of people? We have a new membership site at for a weight lost contest site at the .com equivalent that has been running successfully since 2010.

Of course, the people we have helped are those needing to lose weight fast and they do better at achieving their weight loss goal when in competition for a cash prize. It's an added incentive.

But we don't know how distributing a random press release in a pool of others will help unless the release can be targeted.

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victor198902 3 years ago

Thanks for you post, i have read it about 5 hours. and i am going use content markeing for my site

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PheonixM 2 years ago

As I understand it, this post is almost 3 years much of the content is still relevant in 2014? Especially considering the release of Google's Panda search algorithm updates. What is out of date or no longer applicable. Thanks...I can see why people love(d) this article.

Cygors 2 years ago

Thanks for you post, i have read it about 5 hours. and i am going use content markeing for my site

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ylmpqasp 22 months ago

Really i appreciate the effort you made to share the knowledge. I found it here in this sites was really effective information which i was researching for a long time.

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indiaflower 21 months ago

I'm really glad that I found your wonderful post. I enjoy reading it and I learn a lot.

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pankajzone 17 months ago

This will help a lot of professionals. I have forwarded this post to all team members at Thanks for posting a great post.

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mdsohail lm 3 months ago from India

Awesome article mate, would love to share it

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