Selling Hamburgers with XXX TV Ads with Kate Upton

The American Family Association is a sort of conservative group that tries to retain the values of families on a variety of issues. Their latest campaign is regarding the Carls jr. and Hardee TV ad for their Southwest burger. The star of the ad is Kate Upton, most known for the Sport Illustrated swimsuit issue and a few movies she has been. She is an up and coming star, but as of today, most have never heard of her but may know her by her looks.

The AFA states that the TV ad portrays women in a bad manner and it borders of porn. Whether you agree or not, I wonder why either hamburger giant wanted to portray their product in such light. Obviously, they think nothing is wrong with it or the "sex selling hamburgers" approach. Does the ad make you want to buy a meat (of course, the sexual connotation is present) and devour it in compromising positions? Does the ad entice women (may those who are gay) to go get it from Carls Jr.? What about the kids who see this on TV and the impression they get about females? Hmm, hamburgers and women equals sex?

Just thinking out loud here. The ad itself is "OK" ( I guess) until the near-soft porn shots at the end, which, actually shocked me, especially the LAST one, which can only convey one suggestion to a teen or older viewer. I wonder where this TV ad aired and at what time. Maybe their target audience was men during a TV show mostly viewed by men? I just think it is going a little toooo far.

After you view it, if you feel compelled, send the VP of Carl's Jr. marketing a complaint at:

Brad Haley, executive vice-president of marketing. His email address is bhaley@ckr.com. His direct office phone number is 314-259-6225.

The company info is:

CKE Restaurants - Hardee's, Carl's Jr.

Chairman William P. Foley II
3916 State St., Ste. 300
Santa Barbara, CA 93105
Phone: 1-805-745-7500
Fax: 714-490-3695

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Comments 12 comments

davenmidtown profile image

davenmidtown 4 years ago from Sacramento, California

I saw this on tv and was just not impressed by it. If food could do this in person...it wouldn't need a commercial.


Jayfort 4 years ago

I'm with Dave on this one.


Curiad profile image

Curiad 4 years ago from Lake Charles, LA.

It's sad that corporations think they have some kind of right to portray women like this. Yes it has been happening for years and yes there are many viewers that "go for this" but this very kind of media brainwashing has damaged our society and needs to stop.

Thank you for the great article Perry. Voted Up!


The Suburban Poet profile image

The Suburban Poet 4 years ago from Austin, Texas

Well guys sorry... I'll take her...


perrya profile image

perrya 4 years ago Author

Yes, I am sure all the guys would enjoy her, but, that is not the issue-can we stay focused???LOL, OMG


davenmidtown profile image

davenmidtown 4 years ago from Sacramento, California

if she is the focus then why not sell her at Carl's Junior. Imagine if you took your ten year old daughter there and she ate one of those burgers...


flacoinohio profile image

flacoinohio 4 years ago from Ohio

I laughed when I saw this ad, I thought it was hilarious. Good way to sell a thick burger. Love the sandwich. I doubt the model would actually eat an entire one herself. That sandwich is probably her daily calories allowance, may be more.


The Suburban Poet profile image

The Suburban Poet 4 years ago from Austin, Texas

Maybe that's why she was so turned on... she got close to real food for once...

But seriously folks, I have an 8-year old daughter and yes I'd switch the channel immediately if it came on while we were watching... but you know those beer commercials during football games are tough to manage too... football is supposed to be appropriate viewing for the family right but the cheerleaders and the commercials do seem to be a bit racy for kids. Young girls these days are getting lot's of messages about dressing "hot" (Miley Cyrus who my daughter worships).... it's hard to manage it all....


perrya profile image

perrya 4 years ago Author

I agree with the S. Poet, the sexually implicit messages are bombarding all the time. My daughter is 13, already, since is anti-disney radio. some of the songs on the other stations are all promoting sex, one night stands. The worse ones are the rappers.


Sally Newson 4 years ago

Check out the Facebook page "Boycott Sex Commercials for Carl's Jr." .


paxwill profile image

paxwill 4 years ago from France

Maybe I'm just weird, but I find food commercials more appealing when there are no people involved, just a shot of the food. As soon as I see people eating the food, or rolling around on the couch with the food and their boobs falling out, I sort of lose my appetite.


dobo700 profile image

dobo700 4 years ago from Australia

I thought it was a good commercial

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