Social Media – A Make or Break Tool

The hype of marketing in this ever changing society is the Social Media where there is a speedy shift in the lane of consumer’s viewpoint. Having said this, one can’t help but ask things. How does it work? How does it affect an individual or a business? Fast is the way in to a changing global market and consumer outlook

A Global Market Looking at the macro view
Social media created a worldwide trend using the internet The internet has a medium to reach out to a global audience. Social media has created a unique platform that transcends all physical, political, religion and other major boundaries making the global market virtually infinite.

There are many choices that are readily available for your marketing improvements and it is all up to you to make a smart decision on what to type or social media forms you will focus on. There is no rule in how many or what social media tools you will employ for as long as you can maximize it to your advantage otherwise it will just be a liability on your end.

The bridging Social Media
Social Media is about connecting people. While many are buying the idea that social media is a good way to keep in touch or reconnect with their families and friends, the primary purpose is built on the intention of intensifying communication.
Individuals and company alike have been seeing the importance of this purpose in the light of improving branding and promoting their products and services. The element of communication through conversation is a key factor in the entity’s success in bridging their company and the people.

The uncensored web
The web is available to everyone who would like to share their thoughts, opinions, and creations which create opportunity for spreading out your brand, informing and educating others of your brand, product or service. This makes advertising or promoting much easier for your company.

The web is your ally in connecting to your clients and it gives you the ability to capture the interests of prospective customers or probable followers. Be wary though because it might also be your downfall as it is a two-edge sword and you cannot control whatever people would want to write about you.

We can therefore say that Social Media is a big influence to people. It can somehow make or break your reputation in just a click of a mouse. Be very sensitive and be alert for these signs because it will always be best to do some preventive actions than do a damage control.

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Comments 1 comment

kenneth avery profile image

kenneth avery 22 months ago from Hamilton, Alabama

Hi, Shefali,

Welcome to HubPages. I am glad you are here.

This was one fantastic read! Loved every word. I voted Up + all of the choices. Your graphics usage was superb. I like hubs like this. I urge you to keep up the great work and may you have a world of success on HubPages.


Kenneth Avery

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