Starting a lawn care business? Here's what NOT to do.
Don't fall victim to these lawn care traps
Why most people fail with their lawn care business
Ahh, the freedom of owning your own lawn care business is great.
Like, REALLY great.
But like most things in this crazy old world, getting to this freedom isn't without a hard journey. The sad thing is that many people give up just before they are about to get their freedom.
So where do these lawn care business owners go wrong? and what can you do to stop this from happening to you?
Well the answer is rather simple. Try to work hard ON your business and not IN your business. Now thats not just a fancy play on words. It really is the difference between a great lawn mowing business and one that is uglier than the devil himself. (ah thats yuk!)
Sure it's important to know all the ins and outs of how to mow a lawn, how to quote, how to service your machines yadda, yadda, yadda. Many owners are great at all these hands on skills, but how much time do they spend on the actual business side of things.
Or should I say how much time do YOU spend working on the business side of things.
Marketing seems to be the last thing on peoples minds. But in my opinion it is with out a doubt the most important part of your lawn business. The amount of money you earn is directly related to the mount of time you spend marketing your business.
lawn care equipment
So how much time spent marketing is appropriate?
There really isn't a solid answer to this but I personally spend one day a week purely on marketing. If you are a small lawn company you might find that this is a bit full on for you so even once every month is a good number.
The best way to get the ball rolling on all of this "marketing stuff" is to create a lawn care business plan. You wouldn't go on a journey with out a map would you? And the same applies to your lawn maintenance business.
With that in mind there is only one thing left to say..
Plan and Plan well my friend.
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