The Business Benefits of Blogging
Business Blogging - what's it all about?
A few years ago you would have been forgiven for thinking that blogging was reserved for internet nerds and people who did it for the sheer love of it. But that’s not the case any more.
Today more and more businesses are starting up their own blogs, and for the webpreneur looking to establish themselves more firmly within the internet community, setting up and contributing to a blog on a regular basis can help to get them recognised as an expert in their own particular field.
There is a lot to learn if you want to make the most of your business blog. However in the early days it’s enough to simply get one up and running, and start posting regular content to it. So long as it looks respectable and it’s easy to navigate, you’ll have made a good first step into the world of business blogging.
What’s your focus?
This is something you need to figure out before you set up your blog. The best business blogs are arguably those which are closely related to the business that keeps them updated, without promoting that business too heavily within the content itself.
Your aim should be to find a viewpoint or niche within your topic that you have a real passion for, and can write about every day or two without feeling like you are struggling for something to say. Whatever angle you decide to take, your blog should complement your main website in much the same way as a side dish complements the main course. The main course is nice on its own, but with the addition of the side dish you have so many more flavors to explore. The whole thing fits together perfectly.
You should definitely link your blog to your main website and vice versa, as this will help to increase traffic to both sites and also bring in new potential customers. If you make sure that each new post you write contains relevant keywords, your blog will be found more easily by the search engines and indirectly bring more people to your website as well.
The responsibility of having a blog
It’s worth remembering that your blog will act as the human face of your business. Blogs are by their very nature extremely personal things – they are, after all, an online diary which anyone and everyone can read. People will get to know you and your business via your blog.
This is something you need to accept before you launch your business blog, as you will need to be absolutely certain you will have the time to make regular entries and keep it bang up to date.
Regular updates are critical
Here’s the thing – you might suddenly find your business gets extremely busy and you are working hard to fill orders and satisfy your customers. You’ll very likely look round to see which tasks are non-essential and could perhaps be left for a few days while you deal with the rush. Your blog may stand out as something that can be left alone for a while.
But what will the regular readers think when they visit your blog a few days in a row and find it hasn’t been updated? Instead it’s just sitting there like a ghost town in cyberspace.
What kind of message does that send out?
Once your business blog is up and running you have a real responsibility to keep it going and update it regularly. Even a quick two minute post to explain how busy things are and how hard you are working to keep up with customer demand is enough to reassure people that you and your business haven’t just disappeared for good. It also tells them how much you care for your customers.
Blogs take time, but they don’t have to take too much of it – and they can make you stand out from your competition for all the right reasons.
Isn’t it time you started one?
This hub brought to you...
by Julie-Ann Amos, professional writer, and owner of international writing agency www.ExquisiteWriting.com
Why not create your own HubPages? It's fun and you can make revenue from Adsense and other revenue streams on your pages. JOIN HUBPAGES NOW - SIMPLY CLICK HERE...
This work is licenced under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
Other useful links
- Blogging Services - Blog Writer - ExquisiteWriting.com
professional writing services company that provides a range of blogging services for business and other blogs
Other hubs of interest
- WHY A WEBSITE COULD BE EXTREMELY PROFITABLE FOR YOUR SMALL BUSINESS
If you are somebody who has your own small business and who is constantly looking for ways to improve it, then you may want to think about creating your own website. Having, or starting, a small business can...
- How to Make a Brochure with Free Online Tools
Brochures can be a very important part of your business or organization as far as publicity. Oftentimes printing these can be very expensive, whether you're paying someone to design the layout or if you're printing yourself and you suffer the costs
- If You Want To Make Real Money Online, Forget Adsense.
There are better ways to make money online than Adsense. I know that many people use Adsense as a way to earn some money from their websites. If you'd like to make a little bit of money online, then Adsense is...
- For Profit vs Non-Profit Form of Business
For profit and not for profit (or non-profit) businesses are similar in many ways. Both are generally corporations in which assets are held and business transacted in the name of the corporation rather than...
- Forming an LLC Online – MyCorporation, LegalZoom & IncorporateTime
Congratulations! You're on the way to creating your own business and you want to form an LLC (limited liability company)! They're great for smaller companies with fewer owners than larger businesses. Read about the benefits of forming an LLC and how
- HOW TO BUILD A PROFESSIONAL BRAND FOR YOUR SMALL BUSINESS
Your business may be just starting out. It may have a strong foot hold. Or, it may be in your mind yet to make a penny for you. It does not matter. One of the most important things for any business is to...
- HOW TO WRITE A SMALL BUSINESS BUSINESS PLAN
Whether you’re just starting out in your business or are wanting to expand into new territory, eventually you’re going to have to write up a business plan in order to try and convince investors or lenders...
More by this Author
Nowadays, beauty may be only skin deep but it apparently does extend to every square millimetre of that skin – visible or not. In a world gone apparently mad, we have invented laser hair removal, pubic hair...
Popular Pubic Hair Styles as a hub went only so far... it focussed on the Ladygardeners among us. BUT... "A man's gotta do what a man's gotta do," they say – and that used to be a simple motto to...
Jamie Oliver – also known as the ‘Naked Chef’, Jamie Oliver is a very popular television celebrity known for cooking and absolutely nothing with being nude. He didn’t even agree with the title of...