Role of business in society
Mission of business in a “body” of humanity
Author: Sergey Kronin
I suggest considering it globally: what is business in a body of modern humanity?
Every one of people is a personality. So, humanity consists of the billions of personalities, as like as a body consists of cells. Therefore, let us consider this nonmaterial conformation “humanity” as an organism. What is business doing there? What role does it play?
It’s clear that on the primitive level its role is in providing people’s material needs: production of goods and services. If we take a broad view of the issue, we find that it is due to trade relationships or economics the interactions between people are occurring, and different branches and areas or activities are appearing. It means that business in that case is a power that forms “organs” in a “body” of humanity. Thus, business ties up people of all society with each other, gives them possibility to interact on some concrete topic and provides material part of their lives (as if it carries nutrients to cells). So, what is happening now from that position? At the very low level we have overproduction of everything, i.e. people are sated with production. It is produced much more than they are able to consume. So, the “cells” are becoming “fat”, sedentary, inactive, and incapable of procreation. Thus, it’s happening something that is called “mental degradation”- a clipped mind - ability to take only the form of information and inability to understand its essence. It means that from the position of quantitative production business (economics) has reached its maximum and begun to do scathe to the “body” of humanity: the principles of communication between “cells-people” began to be broken. Already everyone is sitting in his office, connecting in restricted group of people, becoming tired at work. In actual fact it is the crisis of modern man’s loneliness: the system of material glut of life is bedded in so perfectly that redundant “transactions” are being cut automatically. It means that economical growth has brought us to the palsied “body" of humanity. In fact, the body of humanity today is some very fat, immovable and inert creature.
Let’s take a look from the other side. Any “body”, it doesn’t matter if it's a man or an animal, has its own mission in a world. The meaning of his life is not only in eating food. This part is essential and necessary but not the main. Having a good feed the creature has to do something - to make himself useful or at least to interact with the world around him. If he only eats without even making a move, rarely having a spasm of regular indigestion – social or economical collapse, such creature in nature is a parasite that has stuck to something or someone. Thereafter, if a creature was destined for some work, but was overfed and became incapable of anything, the "makers” have to step in and organize a sort of “spotting”: a gastric lavage as an example, or they compel him to go in for sports. It is in order to make creature to get down to his work that he has been created for.
Humanity was created not for simply “scoffing”. Being full it has to grow mentally. It means to develop at the level of the reason. And from that position it has to make “black and detailed” work on the planet: build, clean, explore the outer space, settle other worlds etc.
Thus, economics, and business as its main power, have reached the “organic” limit. The core is that exactly business (economics) comes to the front of man’s life attention. It is a point on which all man’s thoughts and wishes are focused. As a matter of fact it is a haemal system of “body” of humanity. Business is a “pump” that brings blood with nutrients all over the organism and nourishes the “cells” of people. And no more. Imagine that you don’t go outdoors, leave off moving, are always eating, and all your thoughts are concentrated on how full you are. That is the condition of society today.
And is there nothing except economics? There are mental fields: arts, science… But in our society they are “secondary”. At the first place stands namely economics.
But exactly these fields contain the brains of “humanity’s body”, and they should be functional as well. It means that food should be carried to them too. I think that food should be carried primarily to the brains, but what about accumulation of fat…it goes then. Concerning the body of humanity in society the brains are at the second place. So, it occurs that brains are atrophying and belly is growing. It is clear that it must be a shake from “above” to remind what the humanity exists for.
Well, so about the business. From the point of global processes most of organizations (it must have been 99,999% of all existing) are valueless and not interesting for anyone. It is nearly as at the sea beach. The only grain of sand is itself not worth much but the beach is valuable. There is a mass of such successful and large organizations (leave alone the others) and from the point of “organicity of society” they are worth in current situation. And they were worth till the moment when due to them society has been “amassing fat”. It means that they were solving two low tasks; they were feeding and connecting people. Exactly the low tasks. And only few of them were feeding the brains. They thought that their task was namely “collecting of fat”, and at best the “brains” were obtaining the occasional dole; such organizations financed the concert of an artist for their own advertisement, or bought a bus for a children's home.
From the point of global processes these organizations do not exist. They do not serve the humanity to solve its main task: growth not only in “kilos” but mentally.
So, I think it is not necessary to discuss about the “global” reasons of today crisis. That is quite clear. In social life we see only the consequence of force of that law. The organizations which are excrescent for the “keep” of the “body” are demolishing. Those who are worth for the “humanity’s body” are filling up with energy. Those are valuable who are “feeding the brains” which are also a part of the body and not the worse one. Thus, with the glance from above the meaning of existence of business is in filling the “brains of a body” of humanity with energy, and only then the other organs. The sequence is precisely as follows: organization is being created to be worth for the “mental” part of the humanity, to join people together and let them to interact with each other; and then it profits over financial operations (production, factorship, services). In that case such organization has right to exist and has a strategic import for the humanity. For example it promotes a new trend in painting or sculpture that will exist next thousand years. It means that organization is beginning to work for the panhuman history. It’s obvious that energy will go to it. So, relation to the creative people is of critical importance, although it is not the direct worth and is not clear for the mind of economist and ordinary businessman. It is always said about social responsibility of business, I’m talking on the historical one. It is also obvious that the only “energy” is not enough. It is necessary to build a structure.
It means to create an organism of a company, to vitalize it, to grow it. It needs energy and surely the knowledge how to do it. What a trouble, knowledge of today management and marketing can not actually solve that task. I will make a consequence. I will define the place of viable organization in a body of society: an organization in spite of field of its activity - construction, oil, metals - which is existing in order to support life of some mental structure of society is historically valuable and has enough “chances of situation” for survival and further revival. Otherwise, existence of concrete organization is aimless and not unique. It supports only low functions of “body” of humanity and in this light there is evidential and unquestionable glut of similar companies of any size.
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