The SEO Basics

Getting started with SEO

First, let's go over exactly what SEO actually is. SEO stands for Search Engine Optimization. It is a way to tell the search engines like Google, Yahoo and Bing exactly what your website is really about and to help lift your website higher in the relevant search rankings. I will explain some of the basic search engine optimization techniques to help you get started in having a website that increases your search engine rankings.

SEO Phase I - The Website Header

Your website header is at the top of your website file. It is prefaced with the <head> tag. The first thing we look at here is your title tag. This is what shows up at the top of your browser when you visit the website. It is also what will show up in the search engine results. This should be changed to the core of what your website subject matter is. I will make one suggestion here: DO NOT start your title tag with your company name!

You want the search engine to see what your website is about, not who you are. You want the most relevant subject matter to the first thing Google sees. Try to limit your title tags to 60 characters or less, always put the most important words FIRST and your company name LAST.

Meta Descriptions

After you get your title set, the next thing in line is your meta description. This is also what will often show up in the search engine results to the user if your website comes up in their search. The meta description tag. This description is to give an overview about everything that is on that page. You should create clear sentences that are keyword rich, but still easily understood by a potential client. These meta descriptions should be 160 characters or under.

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Meta Keywords

I know, I know, you have read how to stuff keywords by the hundreds into your meta tags. The truth is, 10-12 really focused keywords is all you need. Truth be told, many search engines give little to no credit to them; because of the previously mentioned "stuffing" by many morally bankrupt SEO gurus before you. If you are a local business, be sure to put your locality in your keywords as well. More and more, people are using their city and or state in their searches.

Conclusion

Starting an SEO campaign can be a daunting task for anyone, let alone an amateur. I have gotten you started on your path to dominating the search engines. If you are finding yourself spending far too much of your time on SEO, rather than running your business, I would highly recommend you contact a professional SEO company to help you get back to running your business in the capacity you are best at.

Comments 11 comments

philipandrews188 profile image

philipandrews188 5 years ago

This is great information. I think one must have the confidence to take this big investment in online marketing. Great post! Thaks.


spokaneseo profile image

spokaneseo 5 years ago from Spokane Author

Thank you for your comment, being new at this, I need all the help i can get!


madtalentdesigns profile image

madtalentdesigns 5 years ago

Great article! It really broke it down for me to understand.


spokaneseo profile image

spokaneseo 5 years ago from Spokane Author

Thank you for the compliment!


Patti Riggs Hale profile image

Patti Riggs Hale 5 years ago from Burdette, Arkansas

Thanks for this! Do you know if we can edit our header on Hub Pages? I don't have keyword tags in my hubs and was wondering if I could do that.


spokaneseo profile image

spokaneseo 5 years ago from Spokane Author

I dont see a way to do it offhand, I will continue to look for ways to accomplish this, or recommend it through the Hubpages folks. Interesting they dont have a way to do that locally.


sharewhatuknow profile image

sharewhatuknow 5 years ago from Western Washington

I try to read every article on SEO. With so much competition online, every bit of information helps. Thanks Spokaneseo.


spokaneseo profile image

spokaneseo 5 years ago from Spokane Author

You are very welcome


blogvicar profile image

blogvicar 5 years ago from France

The title of your Hub is a little bit like a website title. You can also tune your title for better results when it has been published a while using a HubPage tool. You can do that from your 'my account' page. It's called 'title tuner'. Good information though, some important SEO points here.


Stolive profile image

Stolive 5 years ago from Botswana

Thanks for sharing this information.


GeneralHowitzer profile image

GeneralHowitzer 5 years ago from Land of Salt, Philippines

Nice one here gotta keep this for future use... Thanks!

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