The SEO Basics
Getting started with SEO
First, let's go over exactly what SEO actually is. SEO stands for Search Engine Optimization. It is a way to tell the search engines like Google, Yahoo and Bing exactly what your website is really about and to help lift your website higher in the relevant search rankings. I will explain some of the basic search engine optimization techniques to help you get started in having a website that increases your search engine rankings.
SEO Phase I - The Website Header
Your website header is at the top of your website file. It is prefaced with the <head> tag. The first thing we look at here is your title tag. This is what shows up at the top of your browser when you visit the website. It is also what will show up in the search engine results. This should be changed to the core of what your website subject matter is. I will make one suggestion here: DO NOT start your title tag with your company name!
You want the search engine to see what your website is about, not who you are. You want the most relevant subject matter to the first thing Google sees. Try to limit your title tags to 60 characters or less, always put the most important words FIRST and your company name LAST.
After you get your title set, the next thing in line is your meta description. This is also what will often show up in the search engine results to the user if your website comes up in their search. The meta description tag. This description is to give an overview about everything that is on that page. You should create clear sentences that are keyword rich, but still easily understood by a potential client. These meta descriptions should be 160 characters or under.
How is your time being spent
How many hours a day do you spend on SEO or internet marketing for your websiteSee results without voting
I know, I know, you have read how to stuff keywords by the hundreds into your meta tags. The truth is, 10-12 really focused keywords is all you need. Truth be told, many search engines give little to no credit to them; because of the previously mentioned "stuffing" by many morally bankrupt SEO gurus before you. If you are a local business, be sure to put your locality in your keywords as well. More and more, people are using their city and or state in their searches.
Starting an SEO campaign can be a daunting task for anyone, let alone an amateur. I have gotten you started on your path to dominating the search engines. If you are finding yourself spending far too much of your time on SEO, rather than running your business, I would highly recommend you contact a professional SEO company to help you get back to running your business in the capacity you are best at.