Tips for Selling Handmade Jewelry Online: How to Market and Sell Homemade Jewelry

An original-design piece of jewelry from the author's Etsy store
An original-design piece of jewelry from the author's Etsy store | Source

One of the biggest challenges in the world of handmade jewelry is market saturation. It seems like no matter what craft someone does, somewhere along the way they're going to do something with jewelry whether it's related to their craft or not. The next time you go to a craft fair, take a look around and see how many tables are peddling all manner of cutesy rustic craftwork - and have at least one display of beaded jewelry on the side.

The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line
The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line

Let's get even more in-depth. This book offers detailed advice on how to sell your handmade jewelry through a range of different venues to really help your business take off and become self-sustaining.

 

Create something unique to your business

Making your jewelry unique can be difficult, or it can be so unbelievably easy you'll marvel that you didn't realize how that could be done before. No matter what medium you choose for your jewelry-making, you can make truly unique pieces. However, not only must the buyer see your gorgeous one-of-a-kind pieces, they must also realize how it's unique and what really makes it special in order to really seal the deal.

Remember that the more you learn, the easier it will be to create something unique that can still find a great following. Don't be afraid to experiment with different techniques, media, color mixes and more to find what your audience will love that they can't get from anyone else.

Figure out your market

Finding a market that will effectively reach the kind of audience that will buy your jewelry can be a little tricky. Craft shows, word-of-mouth, in-home jewelry shows and online marketplaces such as http://www.etsy.com or auction sites like eBay all present possible sales opportunities. Which of these methods will prove most effective for you depends largely on the audience to which your creations cater.

Do you live in a small town but love designing high-end jewelry fit for black-tie affairs or posh night clubs? Online marketing will help reach more of this selective market. Does your preference run to everyday office jewelry or cutesy accessories in the $10-$50 range? Craft sales and jewelry parties may prove much more profitable than spending listing fees and dealing with shipping.

A display doesn't have to be expensive to look nice and convey the feel of your business. Whether you sell online or offline, you have to pick a theme or atmosphere for your business to present a coordinated image.
A display doesn't have to be expensive to look nice and convey the feel of your business. Whether you sell online or offline, you have to pick a theme or atmosphere for your business to present a coordinated image. | Source

Don't limit yourself to one market. You may choose either online or offline methods for selling, you may sell items for yourself or put them on consignment - whatever you decide for your primary sales focus, make sure it's not your only focus. Diversity in marketing will result in a wider, more diverse selection of potential customers. Sales is a numbers game, the more people you reach the better chance you have of a sale.

Great photos are essential in most types of jewelry marketing, and here are tips to get great pictures of your work

Find a pricing strategy that works

Lowering your price just to make a sale is almost never the answer. Not getting any sales? Make sure your pieces are priced so that you get what you need out of them, then look for the niche market that can and will spring for it. Often it's a good idea to carry pieces for all budgets - anything from the $10 stocking stuffer on up to the $900 bridal piece - so that whoever is looking can find something they can afford. If you're not sure what to charge, you can either search for similar pieces, or figure the price of materials and amount of time spent making the item and decide on a fair hourly wage for yourself and price accordingly.

Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy.
Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy.

The title says it all -- here's what you need to know to get your jewelry sold. This book covers all sorts of common roadblocks in starting a jewelry business, particularly those around presentation and effective marketing.

 

Show off your work

If you're not proud of your own creations, how can you expect anyone else to be? Always wear something you've made unless safety or work regulation prevents it. Keep a few business cards tucked into your wallet and display your jewelry proudly, you never know who might see it and comment. Every, "That's so pretty! Where did you get it?" is a golden opportunity to tell the admirer about your business and offer them a business card.

Find a way to keep your customers coming back

Repeat sales in jewelry are, as with everything else, the lifeblood of the business. Finding the customers with the tastes that match your styles and the budget to buy can be tough, so you don't want to lose them once you have them. Keep expanding your skill set and experimenting with new looks, if your selection becomes stagnant your existing customers will stop looking. Selling handmade jewelry for a decent profit is tough, but it's far from impossible, with a little bit of perseverance and creativity you can make it happen.

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Comments 4 comments

mala 6 years ago

It is almost impossible to sell jewelry on amazon.com.


Allen Williams profile image

Allen Williams 5 years ago from Pennsylvania

This is very useful. My wife has been making jewelry for a while and is trying to sell it. She isn't an online person but I will surely have her read this to get some ideas. Voted up and useful.


sfshine profile image

sfshine 4 years ago from Michigan

Great advice. I will try to follow. Pricing is most important.


AnnaCia profile image

AnnaCia 3 years ago

Very good tips. Many questions were answered here. Voted up

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