Top 4 Popular Instagram Challenges
What are Instagram Challenges
Instagram is an online mobile photograph/video sharing social networking service that first surfaced in October 2010 as a free mobile app. It was created by Kevin Systrom and Michael Krieger and by April 2012, it had over 100 million active users when it was acquired by Facebook.
Instagram now has over 200,000 advertisers who are trying to target the 400 million plus active users, as per the report published by CNBC on February 24, 2016. The article also states that vast majority of the advertisers are small and medium-scaled businesses. However, even before Instagram officially allowed advertising in September 2015, various businesses and organizations were holding photo-challenges to increase their followers.
If you were confused by the sudden onslaught of hashtags on your Facebook wall, it was attributed largely to these challenges where people from all over the world followed a particular theme for their Insta photography.
This social media phenomenon was started, not as a promotion, but by an individual who was trying to cheer himself up! Dimitri Golubnichy a 27 year old from Switzerland created this simple hashtag on his Instagram profile and started to post a picture every day, for 100 days of things that made him happy. Spreading first to his family and friends, the movement became a wild fire phenomenon spreading all across the world.
In an interview to Today Magazine, Golubnichy stated that he felt like Forrest Gump, who when he started to run, inspired hundreds of others to do the same. According to the 100 Happy Days official website, 71 per cent of the people who started the challenge were unable to complete it quoting lack of time as the main reason. However, that is no marker of the immense popularity that the challenge has gained.
#TBT Throw Back Thursday
This one of Instagram’s earliest challenges, having taken off only 10 months after its inception. However, the term 'Throw Back Thursday' predates social media by several years. It was first entered in Urban Dictionary in 2003, according to an article in About Tech from October 2015. While the person responsible for starting this challenge remains unidentified, the challenge itself is widely known across the world. One of the reasons for its widespread popularity is owing to its universal appeal – everyone gets nostalgic about the past.
Once a week people post pictures from their past reminiscing about a time that was. These could have been happy events or sad, funny ones or simply inane. They could also be a screenshot of one's past Facebook updates!
This is an ongoing challenge started by the chain of yoga studios in New Jersey called Powerflow Yoga (PFY). It is a daily event wherein the followers of PFY are given a yoga position every morning at 8 am for 29 days. Followers are required to post a picture of themselves in the 'Pose of the Day' till the end of the challenge, on the completion of which they would entered into a Raffle to win a complimentary outfit from collaborators Lululemon Athletica Garden State Plaza.
While the first two instances were of spontaneous Instagram challenges that took off, the #fuelyourfire challenge is an example of targeted promotion. However, it has widespread appeal to all fitness freaks who are dedicated yoga practitioners.
This not one challenge, but a whole collection of them led by the organization The Every Girl. The challenges range from personal finance, to advancing career to 30 days of social media free socializing to fitness goals and even keeping oneself hydrated!
If you are wondering how it possible to record social media free socializing on social media, it was a unique concept wherein one curtails the urge to post pictures or status updates when you are socializing, but to post it #latergram. The Every Girl challenges are a perfect example of successful and innovating social media campaign.
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