Trump 101- The Way to Success

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The Apprentice

With several seasons of The Apprentice and Celebrity Apprentice successfully completed, Donald Trump has offered opportunities to dozens of business people and a number of entertainment artists to learn about themselves, while moving up to greater achievements. Several of the Trump reality show contestants have surprised themselves, fellow contestants, and the viewing audiences by finding the best in themselves and delivering it for more effectively than anyone would have thought. Others proved disappointing.

Trump's book Trump 101 can help professionals in any kind of business and can aid fundraisers and non-profit staff towards greater success. Some Apprentice contestants did not seem to have read this book, while others seemed to have attacked the "game" of the show as a more expensive version of Survivor.

My thought during the first episode of Survivior was that the "game" was too cutthroat and dishonest -- like a few real workplaces -- and I swtiched channels. A deluge of reality shows followed, with various fights among contestants, and surprise endings. This is all is a lot like the old Roman Circus or the modern soap drama. Unexpected things can happen.

NeNe Leakes walked off Celebrity Apprentice in Spring 2011, because she could not function well within the game setting and lost control over one other contestant's participation. NeNe spouted obscenities for several minutes on different episodes and finally left the show without saying goodbye -- She had other things to do.

Behaviors of many of The Apprentice participants have been surprising. Some of the individuals accomplished tasks they were unsure they could complete. Others were simply shocking in their unproductive or disruptive misbehaviors - or both. Because of these poorest behaviors, I would not be willing to purchase any item that is connected with their names and neither were the executives of companies for whom these contestants performed project tasks.

Although a little like a soap opera, The Apprentice is also real business. The experience of the show is likely one of the most effective internships available to those selected to play, with the longest lasting effects.

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Trump 101: The Way to Success

Donald J. Trump and Meredith McIver

Wiley. Hardcover (208 pages), CD and MP3


This book is an anthology of Donald Trump's experiences and beliefs about business and life, the inspiration for his Trump University training classes and articles. His advice is distributed among the themes of his chapter titles as the book helps readers to grasp their potentials and apply them in the real world. As Mr. Trump states on the inside dust jacket:

"Being successful in business requires much more than hard work and good ideas. You have to be persistent, tough, confident, curious, flexible, passionate, patient, and in love with what you're doing..."

I think this is correct and I tend lean toward his no-nonsense approach. One of the best ideas he gives is the notion one can be tough without being nasty. Simply do not compromise on convictions.

The book is practical. Mr. Trump encourages readers to work at the jobs best suited to them and then to be as successful in their own mind as they can be. This is what others call finding one's calling - or finding one's vocation in the priesthood of several faiths. It makes sense.

Trump is clear that one must work enough to be able to have a firm grasp of one;s field of work and what is going on in it:

"If you really want to succeed in business, you have to work at it every day. I do. The big time isn't for slackers. When you work at it, an amazing thing occurs: You accumulate an incredible body of knowledge in your area of expertise and develop the uncanny ability to make the right calls consistently. Getting to this level is an awesome achievement; it's the essence of success."

I agree -- I also know that when one begins to become successful, friends, collagues, and family often look at you strangely and try to hold you back. You do not help yourself or them if you let them do this.

Many Trump ideas have helped me toward a success of my own making, even though I did not hear some of them from him first. However, they are conveniently located in the same place in Trump 101.

Trump 101

Trump Tower, NYC
Trump Tower, NYC | Source

Chapter Titles

Chapter 1. Don't Waste Your Life On Work You Don't Love: Passion Will Help You Do Better. -- I have to agree completely with this Chapter Title, even if did not agree with the contents of the chapter. Work should not be boring and it should not be punishment.

Chapter 2. Set the Bar High: Make People OoH and Aah. -- Of course, some of them will hate you.

Chapter 3. Think Trump Scale: Bigger Is Better.

Chapter 4. Tough It Out: Be Persistent.

Chapter 5. Without Knowledge, You Don't Stand a Chance: Gain and Use Information to Your Advantage.

Chapter 6. You're Fired! Words No One Wants To Hear-Or Say. -- If you must fire someone, I think your company can help them find another, more suitable, job through outplacement.

Chapter 7. The Proof Is In the Doing: Learn By Doing and Taking Risks.

Chapter 8. Your Gut Is Your Best Advisor: Listen to Your Instincts. -- Most people have some sense of intuition that they can put to good use.

Chapter 9. Personalize Your Pitch: Know Who you're Addressing.

Chapter 10. Surround Yourself with beauty: Enhance Every Aspect of Your Life.

Chapter 11. Negotiate to Win: Use Diplomacy.

Chapter 12. Think on Your Feet: It's The Fast Track to Success.

Chapter 13. Work with People You Like: It Sure beats Working with Enemies.

Chapter 14. Where There's A Will, There's a Win: Think Positively.

Chapter 15. Swim Against the Tides: the Comfort Zone Can Pull You Under.

Chapter 16. Money Is Not Always the Bottom Line: It can be A Scorecard, Not the Final Score. --This is good to know.

Chapter 17. Learning Is Exciting: Each New Project Is An Adventure. -- This is true.

Chapter 18. See the Whole Picture: Put Be Prepared for the Picture to Change. -- We have to cultivate flexibility.

Chapter 19. Wait for the Right Pitch: Business Success Is All About Patience and Timing.

Chapter 20. Avoid Fixed Patterns: Be Open and Flexible.

Chapter 21. Speed Kills-The Competition: Get Right to the Point.

Chapter 22. Do More-Always Do More: Constantly Try to Top Yourself.

Chapter 23. Leaders St the Pace: Fin Your Working Tempo.

Chapter 24. Results Matter More Than Routes: Let People Follow Their Own Paths.

Chapter 25. Approach your Work As An Art Form: Work Brilliantly.

Chapter 26. Keep Your Mind In the Game: Pay Attention and Stay Focused.

Chapter 27. It Takes Courage to Persist: Business Pressures Never Stop.

Chapter 28. Join the Explorers' Club: Learn About the Mysteries of Life. -- Anyway, keep learning.

Chapter 29. Confidence Is a Magnet: It Will Draw People to You.

Chapter 30. Keep Your Momentum Rolling: But Never Lose control.

Chapter 31. Is the Problem a Blip or A Catastrophe? Expect Problems and Keep Moving Forward.

Chapter 32. Reach Within to Rise Above: But Temper Your reach with Reality.

Chapter 33. Concentrate on the Target, Not on the Weapon: Focus on What Matters Most.

Donald Trump

Donald J. Trump is the Chairman and President of The Trump Organization. He is also the Chairman of the recently initiated Trump University. Probably the Earth's best known real estate investor and developer, Mr. Trump is also a best-selling author, successful businessman, an expansive philanthropist, and a highly entertaining guest host on Saturday Night Live. He proves what "continuous improvement" means in the workplace and in one's personal life. His ventures icnlude real estate, top-flight hotels, gaming establishments, sports, entertainment, adnb TV's The Apprentice.

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Comments 8 comments

cristina327 profile image

cristina327 8 years ago from Manila

Great hub. I believe the book is really inspiring. Just mentioning some thouhts from it I am already inspired.


Patty Inglish, MS profile image

Patty Inglish, MS 8 years ago from North America Author

Thanks for the nice comment. Some of the ideas of this book can be out into practice by us all. We don't have to settle for second best. I am glad the book provides some inspiration for you!


Research Analyst profile image

Research Analyst 8 years ago

I have read most of his books, I will have to read this one.


Patty Inglish, MS profile image

Patty Inglish, MS 8 years ago from North America Author

I though some parts of it were pretty good. The chapter titles can spur one to greatness by themselves.


kappa022 profile image

kappa022 8 years ago from Florida

This is definitely a must read. I think the last quote you pulled really stands out and is something I myself have seen, that is, wise decision makers learned early on that failure was just a test result on the road to success.


Patty Inglish, MS profile image

Patty Inglish, MS 8 years ago from North America Author

Thank you very much for visiting, kappa022. Your comments are a welcome addition.

I like the quote too!


Loni L Ice profile image

Loni L Ice 8 years ago from Lawrence, KS

Thank you for doing this review, I own several Trump books and usually enjoy them. I find his books to be extremely quick reads, but that's more due to his efficient communication style than a lack of content. The content is always good and relevant. I often use it for a pick-me-up when I'm about to fall down.

Trump has become a household name, but many I've met hold a mistaken stereotype about him, thinking of him as another wasteful capitalist. He's not wasteful, when he buys something beautiful he puts the time and effort into keeping it looking like new. What is the essence of thrift but buying quality goods once and only once?

The only problem I have with his books is not really a problem with his books, but rather with readers who don't have a good enough grasp on what "hard work" really is. His statements about quick decision making and not wasting energy on dead projects is easily taken as a license to slack by some people I've met. "It's not getting results for me NOW, so I'm supposed to give it up."

He does state that hard work is necessary, several times, but he doesn't say much directly about how accomplishment is more important than activity. If you spent a lot of time and effort on pointless activity, you still didn't accomplish anything. Accomplishments can cost a lot of time and effort to get to. How do you tell the difference? Of course, this distinction is precisely what he's getting at with "make decisions", I just think it needs to be clarified for some. With a bullhorn if necessary. There, mini-rant over.


Patty Inglish, MS profile image

Patty Inglish, MS 8 years ago from North America Author

Loni L Ice, I think what you have posted is very useful. People really much understand what you are saying - useless activity is wasteful, not cutting losses.

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