Use Google Trend Data for SEO, Marketing, News and Finding Niche Keywords

Google Trends is one of the best and most versatile tools available for SEO and for keyword search and for developing an Internet marketing strategy.

It allows you to see what is trending for various types of searches: News, Images, Products, YouTube.

What better way could there be to target your business on what your customers are looking for?

This article provides an introduction to Google Trends and explains:

  • what it offers,
  • how to get and interpret the information and
  • how to Google Trend data for your online business.

Sample Trend Data
Sample Trend Data | Source
Sample Trend Data
Sample Trend Data | Source

Google Trends has four main options and more detailed parameters:

Web Search
► Image search
► News Search
► Product Search
► YouTube Search

Worldwide or Specify the Country

Time Period (2004-Present)
► Last 7 Days
► Last 30 Days
► Last 90 Days
► 12 Months

Categories
► All Categories
► Arts and Entertainment
► Autos and Vehicles
► Beauty and Fitness
► Books and literature
► Business and industrial
► Computers and electronics
► Finance
► Food and drink
► Games

Combined Searches Using Google Trends

You can use up to five search terms or various groups at one time, with up to 25 search terms within each group.

For example:
► pen + paper + pencil (grouping 1)
► tape + notebook + stapler + ruler (grouping 2)
► paper clip + eraser (grouping 3)

The ‘+’ symbol between each of the search terms is for an OR search – for example: pen OR paper OR pencil.

Displays on Google Trends

Google Trends displays Top Charts and Hot Searches for each the searches, showing the top searches for the day as well as listing popular searches by the category you specify.

How to Make Use of Google Trends Outputs for Business

Keyword Research

Google Trends output does not include search numbers and so you will need to work with the Google Adwords tool or similar application. What. Google Trends does show the relative level of interest for a prospective keyword phrase over the time frame you specify. You can also compare the relative level of interest for various target phrases. You can see how interest for related keyword is changing in time and the trends.
You can also see the about ecommerce potential of the keywords using the tool. This is a very important way of examining product trends.

Geo-Targeting

Google Trends data can be presented as the search results by region or country. You can drill down within a country to city and suburb or district.

News Targeting and News Jacking

News jacking is the process that involves generating and posting releases and ideas into breaking news, in real-time, in order to generate media attention for your company.

The get involved in with news-jacking follow these steps:

  1. Choose a trending topic to identify the seed potential for a certain topic
  2. Blog about it, post articles, press releases and forum posts about it
  3. Tweet about it (using the established hashtag) and also submit to Facebook, and a variety of other social media sites.

Using Google Trends to Create Content

Top Charts is the perfect way to identify new content ideas that people are registering some interest in. For example for Car Companies, click on "VW", then click on "explore" in the right column. This could highlight topics such as new models or accessory options as areas in which to develop content.

Using Google Trends for Brand Monitoring

This only really works for major companies. However it is good for identifying how various competing companies going in a competitive sense over time.

Conclusion

Google Trends is a good tool for SEO and for Business Monitoring and promotion.

Do you use Google Trends in Your Business?

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© 2013 Dr. John Anderson

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