Visual Identity – Apple Computer’s Logo
Do You Recognize This Company?
Apple Computer's Logo
I recognize the organization by the above logo to be Apple, Inc. Furthermore, I was first introduced to this logo back in 1984. I was a computer programmer and learned several programming languages on the PC and Mac. Later I would go on to network Macintosh computers with PC’s for my employer Hudson Advertising and Engraving Inc.
New! Apple Introduces Revolutionary New Laptop With No Keyboard
Awesome Hubs on Logo Branding
- Brand Marketing
A brand is simple a symbol, product, or idea that represents the company. Generally a brand carries verbal attributes and concrete symbols such as a logo, name, or slogan. Brand recognition comes through an...
- Seven Tips for Creating Your Logo
When you start your own business, you have numerous tasks to undertake naming the business, getting licenses, deciding whether or not to incorporate, talking your spouse into keeping your books for...
Visual Identity - Makes Your Brand Last Forever!
Moreover, over time the logo graphic has been changed. It was originally a multicolored apple. The design remained unchanged until 1997 when co founder Steve Jobs changed the color of the logo from multi-rainbow colored to a solid polished chrome design. However, no matter what the colors are I still recognize this logo as Apple, Inc.
Furthermore, the symbolism is awesome because this graphic design represents an apple, which to me means knowledge. The bite out of the apple represents a computer byte of information. Lastly, the multicolor in reverse order represents the breaking of conventional rules. Moreover, the basic design elements are an apple with a bite taken out of it, and vibrant colors of the rainbow. The graphic techniques used in the creation of this universally strong corporate visual identity are simplicity and Innovation. Furthermore, Apple, Inc. is among the few companies that does not use their name in there logo. Lastly, the simple apple will forever represent Apple, Inc. in the minds of billions of people worldwide.
Therefore, the visual identity graphic for Apple, Inc. is an apple with a bite taken out of it. They manufacture and sell innovative products such as iPods, Macintosh Computers, QuickTime Video Player, etc. “The Apple logo design is at once simple and unforgettable. So effective in fact that it has remained largely unchanged for 20 years”. (Logospedia.com, 2007). Their logo is synonymous with technology and innovation. Moreover, Apple Computers logo “has become one of the world’s most renowned brand symbols”. (Logoblog.org).
Logoblog.org Apple Logo . Retrieved June 29, 2009, from http://www.logoblog.org/apple_logo.php
Logospedia.com (2007) Apple logo history . Retrieved June 29, 2009, from
New Technology from Apple
Check This Out!
- How To Make Money Tutoring on-line at Student of Fortune
As you know by now, I am a stay at home college mom. I accidentally stumbled upon this site called Student of fortune, and I am so grateful that I did! I have made over $3,000.00 since I started on-line tutoring in April 2010.Want to see for yourself
A Final Word
I hope you found this article informative and content rich. Please feel free to leave your comments and share your own observations. Send me an email if you have a request on a topic of interest or just to say Hello! It’s FREE to join my Fan club, Subscribe by Email, my RSS Feed, or simply join me here on Hub pages with a click of your mouse.
Article(C)2009 - 2010 cluense, all rights reserved. Cluense creates articles and posts online. She creates articles on, accounting, entrepreneur, political issues, small business, society, relationships, taxes, work from home businesses, and Tutorials. She also has a strong passion for writing.
More by this Author
Disciple's Cross is a legitimate work at home business that I can do easily and that brings in some much needed financial assistance to my husband and I. He and I both make $700.00 a week selling our Crosses. We want to...
Starting a Freelance Accounting & Bookkeeping Business for Free is easier then ever. With the advent of the Internet, on-line courses, free tutorials, and the like there is no reason why you can not become a stay at...
For many workers who have been displaced by the economic downturn, and have seen their salary or retirement income slashed or who fear the worst is yet to come, going back to school at Ashford University is looking more...