What Does M&M Stand For - The Whole Story

What does M&M stand for?
What does M&M stand for?

M&M is certainly a brand that has been associated with chocolate and candy for a very long time, but what does M&M stand for? Since 1941 when their chocolate candies were introduced to American GI's serving during World War II to the present day M&Ms have been an iconic part of our daily lives. They have given great pleasure to many people of all ages and all over the world. The founders of this famous brand name are Forrest Mars and Bruce Murrie. Therein, of course, lies the answer to the question “what does M&M stand for.”

Going back in time to the Spanish Civil War will take you to the origin of this famous candy. It was during this period that Forrest Mars saw soldiers eating pieces of chocolate that was covered with a coating of hard sugar. He was impressed by the fact that this sugar coating prevented the chocolate from being melted by the warm weather. From this simple observation Forrest Mars patented his particular manufacturing process in 1941, on the third day of March which could be regarded as a day in candy history!

Forrest Mars, came together with Bruce Murrie, and the famous name was born. Now the whole world would ask, what does M&M stand for?

Relative to their marketing, the first batch of M&M chocolates were sold to the public in 1941 in cardboard tubes which changed in 1948 to the recognizable brown plastic pouch of today. Vegetable dye is used to print the easily identifiable “M” on every piece of candy. Their well-known advertising slogan produced in 1954 that “The milk chocolate melts in your mouth not in your hand” was trademarked. The same year saw the introduction of M&M's Peanut Chocolate Candies which were also trademarked. Other now recognized brand names from this innovative company are Minstrels, Revels, Skittles and Treets.

With the new millennium, we saw M&M introducing video games, with the “Lost Formulas” being released on September 28 of this year, followed by “Mini Madness” on December 14.

A marketing incentive in 2010 directed at Australia and New Zealand saw the release of M&M's “Bare All” in which special packages included candies without the hard shell. This launch was accompanied with television advertising and an official website. In April of 2012, a new pretzel variety was also launched. In October 2011, M&M launched an exclusive Halloween White Chocolate Candy Corn for America. It was produced in white, yellow and a bright orange.

Located in Leicester Square, London WC2 in the City of London, England is the largest candy store in the world. There you will discover thirty five thousand square feet of space filled with M&M's merchandise and products. It is here that candy lovers lose themselves in a world of their favorite treats, helped along by the staff that create a type of Disney style atmosphere that adds to that wonderland atmosphere. Most of the store is covered in merchandise such as M&M branded T-shirts, bowls and bracelets, and M&M characters in different shapes and sizes.

Various and innovative promotions for their products continue for M&M with original concepts such as that seen on January 30 2012, when they unveiled the new “spokes-candy” Ms. Brown. With the voice of Vanessa Williams this new character was featured in a Super Bowl XLV advertisement. 2012 will also be remembered for M&M being launched in Macau in the Portuguese language, as well as the release of two new white dark chocolate flavors of mint and raspberry. Clearly the company is not afraid to experiment with new tastes, and unique offerings.

Other episodes in this busy year for M&M is the recognition of the Diamond Jubilee of Queen Elizabeth and the 2012 Olympic Games, with a limited edition of peanut M&M's being produced in the United Kingdom, displayed in easily recognizable red, white and blue packaging. It is this understanding of the market placed, and the unique way in which they interact with current events that keep the brand relevant for candy lovers of all ages.

So you can see, the answer to the question, “what does M&M stand for” isn’t merely the initials of the inventors, but a name synonymous with delicious and oft, innovative candy and cultural mainstay.

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