Why Market Anything
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales.
It generates the strategy that underlies sales techniques, business communication, and business developments.
It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.
The S-R-S & Big O! philosophy
I am a fan of the S-R-S & Big O! philosophy
& the Big O! - Offer
So let me try and answer the question 'Why Market Anything' with that philosophy
We Need Stuff
We all do.
We need stuff, a lot of stuff just to keep alive. the basic goods - food, clothing, shelter etc, but then we need higher pursuits - security, comfort, learning, social prestige - the works.
So we need stuff.
Since we cannot make all the stuff, we need to buy from someone.
The Producers - The Manufacturers.
To make the switch (goods Vs money) we need a marketplace.
To know what is available, we need to provide information.
That information is marketing.
OK! So we need stuff. Where's the Sexy?
Relevance is clear. If we do not want something, need something, or just plain do not like what we see or know, we wont buy.
Where's the sexy in this?
That is what will make you stop and know more.
That is what will make you want to know more.
That is what will make you want to buy.
I do not use Sexy here as in skin show or use of sex to advertise (thought very many have profited from it) I use it here to talk about how something you need physically needs to appeal to me emotionally.
Getting that right, is Sexy
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