Why is my AdSense account closed for invalid clicks right before first payout?

A question that occurs to a lot of people these days is, 'Why is my AdSense account terminated right before first payout?' It seems so wrong that a first-time online publisher usually waits months and months before they finally reach the payout threshold and all this time Google makes them think everything is alright, they are making progress, they're building an online revenue source, just to ditch them exactly one day before the paycheck is due.

What many publishers don't understand is that the big G is not for God, it stands for Google. Millions and millions of publishers are trying to game AdSense on a daily basis. It's simply not practical - if at all possible - for Google to review your account every single day in order to let you know if you actually did something wrong that they. So they tent to not do it. On the other hand, when a publisher reaches payout for the first time, Google (or another company to whom the activity is outsourced) will always review all of their history for violations of the AdSense terms of service.

No matter if your violation of the AdSense TOS occurred six months ago and you don't even remember it, Google will still terminate your AdSense account on the final day. The most common reason for an AdSense account to get closed is "Invalid Clicks." In case you haven't read the Google AdSense terms and conditions, or you don't remember what you've read and you're wondering if you have anything to be afraid of with first payout around the corner, read these specific conditions that may trigger the closure of your account.

Those are the rules.
Those are the rules.

Invalid Clicks - What does it mean?

You as a publisher are not allowed to commit the following sins against Google AdSense:

Invalid clicks are not allowed to occur on any ad(s) including but not limited to clicks generated by

  1. you, as a publisher, on your own web pages,
  2. you, as a publisher, prompting others to click on your ad(s),
  3. automated clicking applications or any deceptive software to manipulate ads,
  4. you, as a publisher, making changes to the ad code, altering the layout, behavior, targeting, or delivery of ads.

If any of the above happens and your AdSense account gets terminated, Google will return the earnings on your account to the advertisers. This is one reason why appeals against Google's decision are rarely successful. Another reason is that it is rare that Google closes an account without evidence that the invalid activity was performed by the owner of the web page. Of course, this doesn't mean that you shouldn't make an appeal in cases when you know the invalid clicking activity was not performed or generated by you.

The good news for those with a self-owned high traffic website is that there are plenty of alternative programs to Google AdSense, so nothing is lost. And if you weren't making much anyway, why stress yourself over such minute matters.

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Comments 13 comments

nemanjaboskov profile image

nemanjaboskov 5 years ago from Serbia

Great hub, Belá :)


Gypsy Willow profile image

Gypsy Willow 5 years ago from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand

I thought you had to have a current adsense account to join the Hubpages earning program.


prasetio30 profile image

prasetio30 5 years ago from malang-indonesia

Very inspiring hub. That's why we must be careful to play with adsense. Thanks to remind us about invalid click. But, don't worry that "HubPages earning program" also give us good progress and nice income as well. Have a good day!

Prasetio


Haunty profile image

Haunty 5 years ago from Hungary Author

Thanks Nemanja!

You are right, Gypsy Willow. I didn't know about it.

Thanks prasetio30.


Ardie profile image

Ardie 5 years ago from Neverland

I'd cry if my Adsense account was terminated - especially if I didnt realize I was breaking a rule! How can Google tell if a click is from your friend or from someone a state away? Is it common to get closed for no reason or do you think most people break a rule and cause the account to get closed? Now I'm going to be paranoid. Great hub still!


Haunty profile image

Haunty 5 years ago from Hungary Author

No, no, Ardie! Don't worry. I'm sure you never broke a rule and your account will not be closed. I don't worry either. This hub was inspired by the many questions in forum asking why this happened to them. A lot of people do commit click fraud and forget it. It's when someone deliberately clicks on their own ads many times, not once or twice by accident. Google recognizes their IP address, so they can tell where the person is and if it's the same computer.


Ardie profile image

Ardie 5 years ago from Neverland

That's a relief! Now that you mentioned this I've seen forum posts and hubs about it. Hopefully my comment will bump this up on the activity page.


Haunty profile image

Haunty 5 years ago from Hungary Author

Thanks Ardie!


Lateral3 profile image

Lateral3 5 years ago

Interesting piece. I first installed adsense on my own photo website. Every time I change the layout of my home page all the adds disappear and I have to re install the codes which are the same as those on my hubs; I just hope they don't see it as some sort of jiggery-pokery.


Haunty profile image

Haunty 5 years ago from Hungary Author

Hi Lateral3! I don't think so. Good luck.


Cyndi10 profile image

Cyndi10 5 years ago from Georgia

Good information. Thanks for sharing. Glad to know rereading and editing your own hubs is ok. I do that quite often.


R9139 profile image

R9139 4 years ago

Great information


nancynurse profile image

nancynurse 4 years ago from Southeast USA

Great hub. Thanks for sharing.

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