Advertising & Public Relations
Personal Selling Blythe (2009, 193) described personal selling as the interactive process whereby a buyer and a seller negotiate an exchange process, the process usually being carried out in a face-to-face encounter...
Trying to convey a message and persuade other people? Here are 7 mistakes you need to avoid at all costs, lest you enjoy being embarrassed and humiliated in public.
What you need to know about buying printed balloons to advertise and promote your business. Includes discussion of helium shortages, hazards and environmental issues, with tips for responsible use.
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.
What is an Information Kiosk? An information Kiosk is a kiosk (a computer for public access) that provides information about a particular subject or topic. Why do we need Information Kiosk? To provide the public with...
I've put together some steps that you can start taking in September to help prepare your business for Christmas, whether you are a one woman (or man) band or a larger business.
The average American experiences heavy media influence on purchasing decisions on a daily basis.
Choosing a method of advertisement for a business can feel like gambling. Learn how to evaluate customers and advertising methods using the concept of where to make more effective ad choices.
A nonprofit can benefit from creating an annual report that will showcase its accomplishments while promoting transparency.
Despite their many similarities, public speaking and everyday conversation are not identical. Let's consider an example in which casual conversation expanded gradually into a true--and vital--public speaking situation....
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