What is an Information Kiosk? An information Kiosk is a kiosk (a computer for public access) that provides information about a particular subject or topic. Why do we need Information Kiosk? To provide the public with...
Using celebrities to help advertise a product or service can be a huge success or disaster. Learn exactly what is celebrity advertising, along with tips for success. Several video examples included.
The average American experiences heavy media influence on purchasing decisions on a daily basis.
Personal Selling Blythe (2009, 193) described personal selling as the interactive process whereby a buyer and a seller negotiate an exchange process, the process usually being carried out in a face-to-face encounter...
Trying to convey a message and persuade other people? Here are 7 mistakes you need to avoid at all costs, lest you enjoy being embarrassed and humiliated in public.
Choosing a method of advertisement for a business can feel like gambling. Learn how to evaluate customers and advertising methods using the concept of where to make more effective ad choices.
Learn how to choose promotional buttons... a very inexpensive and effective advertising tool that can even become a collectible.
Public Relations is the process of communicating favorable info about something to the public, including both positive relations and publicity along with interactions through the media.
Despite their many similarities, public speaking and everyday conversation are not identical. Let's consider an example in which casual conversation expanded gradually into a true--and vital--public speaking situation....
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.