Online display advertising is a form of marketing in the digital space that emphasizes a combination of branding and response.
Today's advertising industry grosses billions of dollars yearly, both in the U.S. and worldwide. We've come a long way since the first ads on papyrus and walls.
Mass media can be defined as the media used for addressing or communicating with the masses. Anything that serves the source for communication amongst a large audience is included in the category of mass media. Mass...
The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
Method Cleaners are a way in which one can get the cleaning done while being as least harmful to the environment as possible. But what is the market that theses cleaners fall under? Is it worthy?
Personal Selling Blythe (2009, 193) described personal selling as the interactive process whereby a buyer and a seller negotiate an exchange process, the process usually being carried out in a face-to-face encounter...
Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale.
There are several ethical issues concerning advertising, especially when an ad is being exposed to children. Thus, it is very likely that at some point a child may be exposed to unethical ads!
This postcard size guide covers the standard postcard size, optional larger postcard sizes, paper weight for postcard thickness and mailing costs and regulations.
What is an Information Kiosk? An information Kiosk is a kiosk (a computer for public access) that provides information about a particular subject or topic. Why do we need Information Kiosk? To provide the public with...