Why is information such a valuable resource
as it relates to business
Information in business tells you things about the market, how much things cost. Are you paying too much for a product? Also it tells about the history of someone you are doing business with. Will they not fufill their payments?
Information on both of these questions will highly improve your business and company.
Knowledge is power. With information you become better informed, you're better able to make decisions, and you're better equipped to make (and offer) a set of effective, meaningful choices.
Every sphere of human endeavor, from writing your name and putting a man on the moon to the birth of a baby and the creation of this website is based on a search for and on an exchange of information.
In business, information creates leads, generates desire, identifies needs, and it precipitates solid, benefit-rich solutions to pressing questions and deeply felt needs.
Gary Bloomer, Princeton, NJ, USA
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