I don't go to sales for the sake of a sale or something free. I go because I believe I need something that the store has to offer. If the product is discounted or there is something else as extra, then that's usually a bonus. However, I'm attracted to a store with a creative layout, something that's easy to navigate and easy to find the product you desire. I'm attracted to a store with a1 customer service, so not just a nice hello or goodbye but where staff appear to genuinely care and give good advice about the products they are selling and don't stand around talking while you need help. If I get bad or non existent service, especially if I had a question to ask then I'm unlikely to go back again unless there isn't an option. So, I guess an advertisement that called to my needs and suggested a friendly and easy service would appeal. There is one thing that you could provide if you are a supermarket that makes shopping with a young child enjoyable.... is a child's shopping trolley (one their size that they could push!). I changed my grocer because of this wonderful and simple attraction.