Mighty Mom profile image 91

Has writing for search engines killed, creativity, communication, common sense?


Same company. Same products/services. But opening new office (franchise) in new location. Being asked to make website for new branch 100% unique from "parent" branch site. Being told "we're not writing for people, we're writing for search engines." Seems like an exercise in brand dilution to me. Anyone else finding it frustrating to take good copy and randomly change words just to satisfy search engines? Brand dilution, perhaps?

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Greekgeek profile image97

Ellen (Greekgeek) says

4 years ago
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backporchstories says

4 years ago
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Cloverleaf says

4 years ago
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Nancy Yager (Lipnancy) says

4 years ago
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movielardatadare says

4 years ago
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  • Mighty Mom profile image

    Susan Reid (Mighty Mom) 4 years ago

    Thanks all for your thoughtful answers. I tend to agree the readers are the ultimately the audience, not the search engines!

    And if the quality of what you're selling/writing about ain't there, they're not going to come back!

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Doctor Bees World says

4 years ago
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    movielardatadare 4 years ago

    Well written and well spoken. Looks like you have a bright future here at hubpages.

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