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Why don't people do direct crowdsourcing on Mturk?

Or at least only 1 level removed (e.g. using a service like MTURK or submitting to freelancer.com themselves)? I don't understand how services like crowdflower and other Mturk "skimmers" stay in business. What company says "Oh I could easily post this to Mturk myself... but instead I'd like to pay more, give the workers less, and use a middleman." I have even seen tasks that I used to work, now being posted for about 50% of what the pay used to be, and the requester is now Crowdflower or similar instead of the actual company.

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