I think we were at the same major chain restaurant. I was there Friday night for the fish fry. I was sorry I ordered the pecan crusted fish. I should have ordered the fried fish and chips.
It used to be that there was a seasonal turnover of merchandise. September was Halloween. October was Thanksgiving. November/December was Christmas.
I noticed more retail storess started pushing earlier holidays. It all comes down to the dollar. Follow the money. There must be people buying it for them to stock it so soon. Seems like they put the cart before the horse in my opinion but apparently it does something to elevate quarterly sales.