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What are the Best ways to market your public relations business to attract lients?

As you know, a lot of media personnel have lost their job for one reason or another, but primarily because of the evil twin - the economic and financial down turn. With very little job prospect, most have turned to setting up their own public relations or publicity consultancy, some with very little experience, and is basically inventing the wheel to get by. In such a situation, do you have any suggestions and answers that could help such a individual who is just starting out in their own independent PR practice?

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